Skip to content

Home » News & Events » Blog » Page 3

Blog

Winning Contractor: Verizon Wins Multiple DOL Task-Order Awards Totaling $805.9M Under Mega EIS Contract

Congratulations to our friends at Verizon for their multi-award win under the Department of Labor’s $50B Enterprise Infrastructure Solutions (EIS) contract to provide telecommunications and information technology support services. Transitioning from the Networx contract vehicle that has been in place with the GSA since 2007, the 15-year EIS contract is the GSA’s premiere telecommunications contract. Under…

GAIN 2020

Brought to you by Market Connections’ strategic partner, Government Marketing University, GAIN 2020 is the premier government marketing conference where you will learn along with the brightest minds in the government marketing community. This year’s conference will be virtual over the course of four days in November with two-hour segments each day focused on the…

A Decline in Trust and Confidence:

Insights Pulled from a Sneak Peek of the 2020 Federal Media & Marketing Study From the desk of Laurie Morrow, Vice President of Research Strategy, Market Connections Inc. Over the twelve years my team has conducted the Federal Media & Marketing Study, we have looked at how federal audiences are engaging with different media properties…

Elections 2020: What You Need to Know to Support Your Federal Client

Unbelievably, we are less than 50 days away from this year’s elections. Like in many other big election years, our clients always ask us the same question, “How do you think the elections will affect the federal market?” We believe there are two parts to that question. The immediate one that comes to people’s minds…

Marketing Tips for End of Year Spending

As we approach the end of the fiscal year, the discussion turns toward agency end-of-year spending. Should federal marketers and sales assume selling for the year is done and look toward 2021, or should they implement a final surge campaign with the hopes of capturing any last-minute spending from unspent budgets? According to Lou Anne…

Using Personas in Creating & Marketing Content for Your Federal IT Customer

Guest blogger: Mark Amtower, Amtower & Company  Market Connections’ Federal IT (FIT) Persona Study should resonate with everyone selling IT products or services to the government. The always evolving IT landscape shortens the cycle of Moore’s Law every day, making it critical for the savvy IT product or services contractor to educate federal buyers  on…

Federal Marketing in a Post-COVID World: Developing a Plan of Action

From the Desk of Aaron Heffron, President Market Connections, Inc. While many of us remember fondly as a kid hearing, “Yes, Virginia, there is a Santa Claus,” we all need to remember, “yes, folks, there will be a federal market after COVID.” Setting aside the debate of when the “after” is a reality, it is…

#1 Misconception of Doing Business With The Federal Government

Guest blogger: Kris Brinker, Ocean 5 Strategies There‌ ‌is‌ ‌no‌ ‌such‌ ‌thing‌ ‌as‌ ‌doing‌ ‌business‌ ‌with‌ ‌the‌ ‌federal‌ ‌government.‌ ‌‌We‌ ‌do‌ ‌business‌ ‌with‌ ‌people—government‌ ‌decision-makers,‌ ‌federal‌ ‌humans—who‌ ‌all‌ ‌have‌ ‌goals, ‌‌fears,‌ ‌needs,‌ ‌priorities,‌ ‌and‌ ‌pain‌ ‌points.‌ ‌ The‌ ‌US‌ ‌government‌ ‌continues‌ ‌to‌ ‌offer‌ ‌opportunities‌ ‌as‌ ‌the‌ ‌largest‌ ‌public‌ ‌procurement‌ ‌marketplace.‌ ‌Just‌ ‌a‌ ‌small‌ ‌piece‌ ‌of‌ ‌the‌ ‌federal‌ ‌pie‌ ‌would‌…

Refining the Federal IT Persona

Guest Blogger: Chris Parente, StoryTech Consulting If you want to successfully market a product or service, you need to understand everything you can about who your targeted decision-makers are and what they care about. A way to increase your understanding is the development of marketing personas. Per Wikipedia, “a persona in user-design and marketing is…

How Contractors Can Use Federal Personas for the Win: Part Two

Sales and BD Teams In part one of our blog series “How Contractors Can Use Federal Personas for the Win,” we shared the importance of getting internal team buy-in from leadership to marketing to sales. In addition to ways federal marketers can benefit from the use of personas, we noted the importance of collaboration between…