Blog

Blurring the Lines: Is Work-Life Integration Affecting Feds and How We Market to Them?

Thursday, February 28th, 2019

Emerging technologies have afforded workers today a different kind of environment. Whether it’s the opportunity to telecommute, flexible schedules, remote offices or shared work spaces, the way we do business has evolved from the traditional 9-5 of days past. Our own studies of the federal workforce have further reinforced this notion. While we have been…Read More

PODCAST: Aaron Heffron Joins Government Marketing University’s Podcast on Marketing IT Offerings

Tuesday, February 26th, 2019

Marketing IT Offerings: Ensure your messaging is on target with helping government improve performance, customer experience and operational costs. Traditional commercial tactics do not always translate seamlessly into the public sector market. Aligning your message to your customer’s mission needs and outcomes, marketing to multiple agency stakeholders (from technologists to procurement professionals) and transitioning your…Read More

To Develop a Strong Brand Strategy in the Federal Market, Take Steps to Set You Up for Success

Thursday, February 14th, 2019

If the January 2019 Federal Shutdown has revealed anything, it’s that the best laid marketing plans may fall to the wayside in the need to react to changing dynamics of the market. A solid marketing plan focused on brand awareness, strategic outreach, and effective communication tools can handle any fluctuations and bumps in the road.…Read More

Top Innovator: Boeing Reveals New Transonic Wing Design

Tuesday, January 29th, 2019

While it may not be in our “wheel” (or in this case, “wing”) house, at Market Connections, we like to acknowledge innovative new technology and design across multiple fields. Which is why the announcement from Boeing definitely made the list of top innovations to be noted in 2019. Earlier this month, Boeing unveiled their Transonic…Read More

Elevating Your Reach to Feds on Social Media Platforms:

Tuesday, January 22nd, 2019

Lessons from the Federal Media and Marketing Study Federal government employees are visiting social media sites more frequently than ever before. Across the board, social media use has increased, including upticks in the use of Facebook, LinkedIn, YouTube and Twitter. But the increases in all of these paled in comparison to the millennial darling Instagram-54%…Read More

Government Shutdown: Support for Government Contractors Affected

Monday, January 14th, 2019

We understand many of our clients may be feeling the business implications of the longest-ever partial federal government shutdown in American history. Now on day 24, we understand that concerns are heightening as companies try to figure out how to prepare and respond to this record-breaking shutdown. Federal contractors are essential in helping agencies meet…Read More

Meet the Team: Research Director Dave Glantz Shares His Passion for Tibetan Culture & Art

Wednesday, January 9th, 2019

At Market Connections, we have an amazing team of professionals, all with vast experience in their respective fields. However, what you may not know is that our team members also have some amazing personal stories and accomplishments that are also worthy of sharing! Dave Glantz, our Director of Research Services, conducts qualitative and quantitative research…Read More

Q&A: Federal Media & Marketing Study Co-founders Commemorate Ten Years of FMMS and Its Impact on Federal Marketers

Thursday, December 20th, 2018

Federal marketers understand that when it comes to their budgets, every dollar is a precious resource, and having a strong strategy in place is essential. With that in mind, ten years ago, Market Connections and Sara Leiman launched the annual Federal Media and Marketing Study (FMMS) to help federal marketers hone in and perfect their campaigns using solid third-party…Read More

Federal Audiences Rank GovExec.com Among Top Digital Sites

Tuesday, December 11th, 2018

In the past, we have shared some interesting insights from our Federal Media & Marketing Study. We highlighted how federal employees respond to targeted advertising across websites and social media sites visited for personal reasons. We also discussed the confidence levels they have in the news reported from different sources. But year after year, what…Read More

Where Should You Leverage Your Federal Advertising Dollars?

Tuesday, November 20th, 2018

As federal marketers, we sometimes forget that our audience are not just federal decision makers and influencers, but regular people who watch the same TV shows, visit the same social media sites, visit the same websites and have the same media habits as the rest of us. Feds are people too! With that in mind,…Read More

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