Blog
Should You Include Case Studies in Your Public Sector Marketing?
Tuesday, April 23rd, 2019For public sector marketers, case studies provide you the opportunity to demonstrate your past performance while highlighting your expertise and product or service’s unique features. In an arsenal of marketing materials, should you put an emphasis on creating case studies to highlight your products and services to public sector markets? The resounding answer is yes!…Read More
Winning Contractor: Congratulations to GDIT for Recent DHA Contract Win
Tuesday, April 16th, 2019Congratulations to our clients and friends at General Dynamics Information Technology (GDIT) for their recent $44M contract win supporting the Defense Health Agency (DHA) through traumatic brain injury (TBI) research. Continuing Support for Defense and Veterans Brain Injury Center Since 2014, GDIT has provided research and analysis supporting DHA’s Defense and Veterans Brain Injury Center (DVBIC). The contract…Read More
Content Marketing: Where Should Your Focus Lie?
Thursday, April 4th, 2019“Content marketing is the only marketing left.” – Seth Godin In 2008, Seth Godin made this bold statement, and in the decade that followed, in both the corporate world and public sector market, we have watched this statement unfold with an explosion of white papers, infographics, podcasts, sponsored articles, and videos. However, with so much…Read More
Lisa Dezzutti Shares Lessons from Summiting Mt. Kilimanjaro
Wednesday, March 13th, 2019“The greatest danger for most of us is not that our aim is too high, and we miss it, but that it is too low, and we reach it.” -Michelangelo This quote from Michelangelo is one of my favorites because it sums up what I truly believe – we are each capable of so much…Read More
Winning Contractor: Five Contractors Selected for DTRA IT Support Contract Valued at $535M
Friday, March 1st, 2019Congratulations to past clients and friends at Booz Allen Hamilton, General Dynamics IT, Leidos, NT Concepts and Science Applications International Corp for being selected for the Defense Threat Reduction Agency’s IT Support contract, potentially a 10-year contract to provide IT services and support valued at $535M. The contract has a five-year base period plus one…Read More
Blurring the Lines: Is Work-Life Integration Affecting Feds and How We Market to Them?
Thursday, February 28th, 2019Emerging technologies have afforded workers today a different kind of environment. Whether it’s the opportunity to telecommute, flexible schedules, remote offices or shared work spaces, the way we do business has evolved from the traditional 9-5 of days past. Our own studies of the federal workforce have further reinforced this notion. While we have been…Read More
PODCAST: Aaron Heffron Joins Government Marketing University’s Podcast on Marketing IT Offerings
Tuesday, February 26th, 2019Marketing IT Offerings: Ensure your messaging is on target with helping government improve performance, customer experience and operational costs. Traditional commercial tactics do not always translate seamlessly into the public sector market. Aligning your message to your customer’s mission needs and outcomes, marketing to multiple agency stakeholders (from technologists to procurement professionals) and transitioning your…Read More
To Develop a Strong Brand Strategy in the Federal Market, Take Steps to Set You Up for Success
Thursday, February 14th, 2019If the January 2019 Federal Shutdown has revealed anything, it’s that the best laid marketing plans may fall to the wayside in the need to react to changing dynamics of the market. A solid marketing plan focused on brand awareness, strategic outreach, and effective communication tools can handle any fluctuations and bumps in the road.…Read More
Top Innovator: Boeing Reveals New Transonic Wing Design
Tuesday, January 29th, 2019While it may not be in our “wheel” (or in this case, “wing”) house, at Market Connections, we like to acknowledge innovative new technology and design across multiple fields. Which is why the announcement from Boeing definitely made the list of top innovations to be noted in 2019. Earlier this month, Boeing unveiled their Transonic…Read More
Elevating Your Reach to Feds on Social Media Platforms:
Tuesday, January 22nd, 2019Lessons from the Federal Media and Marketing Study Federal government employees are visiting social media sites more frequently than ever before. Across the board, social media use has increased, including upticks in the use of Facebook, LinkedIn, YouTube and Twitter. But the increases in all of these paled in comparison to the millennial darling Instagram-54%…Read More