Cisco Tops Great Place to Work’s List for 2019 World’s Best Workplaces

Congratulations to our friends at Cisco for topping the list of Great Place to Work’s annual study: 25 of the World’s Best Workplaces. According to Great Place to Work, how employees view their workspace is the key to understanding what the workplace is like. “Employees around the world all want the same thing in a…Read More

Will Your Ad Weather Well with Feds?

Every year, Market Connections’ Federal Media and Marketing Study helps companies meet their federal customer “where they are.” Whether it’s raining, snowing, sunny, hot or cold where they are, one thing we can forecast for sure, Weather.com and AccuWeather.com are among the most frequently visited digital sites by federal workers year after year. New this…Read More

Let’s Talk Price: How Much Does Research Cost?

One of the most frequently asked questions we get at Market Connections is “how much does custom research cost?” That’s like walking into a car dealership and asking, “how much does a new car cost?” Before answering either question, several factors need to be considered. In our car analogy, you need to answer questions about…Read More

Winning Contractor: Lockheed Martin Wins Recent Multi-Year Contracts with US Army and Missile Defense Agency

Congratulations to our friends at Lockheed Martin for their recent contract wins with the Missile Defense Agency and the U.S. Army. The U.S. Army awarded Lockheed Martin an estimated $347 million contract as part of a multi-year hypersonic weapons development in support of the Army’s focus in long-range precision strike missiles. Lockheed is the prime…Read More

Lead Marketers Share Insights at Women in Technology Connect Event Part 2: Broken Internal Systems & Processes

Earlier this summer Market Connections attended Women in Technology’s (WIT) “Decoding B2B & B2G PR & Marketing Trends” in partnership with Merritt Group. This informative discussion brought together a panel of leading marketing and PR professionals from small to large companies including Bitdefender, Hybrent, KPMG US and Microsoft to discuss challenges they face and successes…Read More

Lead Marketers Share Insights at Women in Technology Connect Event Part 1: Content Generation

Earlier this summer Market Connections attended Women in Technology’s (WIT) “Decoding B2B & B2G PR & Marketing Trends” in partnership with Merritt Group. This informative discussion brought together a panel of leading marketing and PR professionals from small to large companies including Bitdefender, Hybrent, KPMG US and Microsoft to discuss challenges they face and successes…Read More

Qualitative Research: In-Depth Interviews or Focus Groups? Which Method Is Best for Your Needs?

Qualitative research is ideally suited to gain a deeper understanding of the opinions, motivations, frustrations, and priorities of your target audience. There are numerous ways to achieve this level of understanding, chiefly through focus groups and in-depth interviews (IDIs). Both methods can be highly effective at uncovering and unlocking valuable insights. Focus Groups Following a…Read More

Educate Your Government Buyer with Research-Based Thought Leadership Content

Government technology influencers and buyers need content that will help them make informed decisions and often seek information from third-party experts such as professional associations and industry vendors to help educate them. Market Connections’ recent Content Marketing Review Study highlights the value of thought leadership content for government audiences in establishing your company as an…Read More

Helping Your Federal Buyer Go Against Convention

Have you ever changed your mind? Not necessarily about something trivial like what you want for dinner, but truly changed your mind about a long-standing opinion of a person, company or issue due to a new experience, discussion or interaction? If you have, you are one of the few. However; as marketers, we ask our…Read More

Happy Independence Day 2019!

Nearly 250 years ago, the Continental Congress approved the Declaration of Independence, birthing the United States of America, a nation founded with the belief that all men are created equal, with unalienable rights to life, liberty and the pursuit of happiness. Like Market Connections, our founding fathers believed gathering data was a crucial tool for…Read More