Blog
Congratulations to Women in Technology 20th Annual Leadership Award Winners
Tuesday, June 4th, 2019Market Connections would like to congratulate all winners of the 20th annual Women in Technology’s (WIT) Leadership Awards. Presented on Thursday, May 9th, the awards showcase the outstanding accomplishments and contributions of female leaders in academic, entrepreneurial, government and corporate roles across the Washington, DC technology community. The 2019 winners include: Corporate: Large-Market Sector – Toni Townes-Whitley,…Read More
DGI’s E-Discovery, Records and Information Management Conference Highlights Key Agency and Industry Insights and Concerns
Friday, May 31st, 2019Earlier this spring, Market Connections attended the Digital Government Institute (DGI) E-Discovery, Records and Information Management Conference and Expo to better understand the concerns surrounding mandates, requirements and solutions for the federal government and how contractors can support them. Aimed predominantly at government employees, and sponsored by top industry contractors, discussions concentrated on current technology…Read More
Don’t Let Buzzwords Kill Content Directed at Your Federal Audiences
Wednesday, May 29th, 2019“Our company provides innovative, cutting-edge services meant to disrupt the existing paradigm through best-in class products, agile, game-changing industry leaders and a one-stop, value added portal.” If “Buzzword Bingo” were a game, this sentence would have hit all the squares on the bingo card! Writing a description of how your product, service or even your…Read More
Content Marketing: Be a Partner to Your State & Local Customers
Wednesday, May 22nd, 2019Even the largest of states rarely serve a population one-tenth the size of the entire United States. Similarly, state budgets are a fraction the size and scope of the country as a whole. The overall budget for the U.S. Department of Health and Human Services, alone, rivals that of many mid-size cities. Therefore, it is…Read More
Meet the Team: Laurie Morrow, Vice President, Research Services
Wednesday, May 15th, 2019Laurie Morrow has over 25 years of experience in market research and was Market Connections’ first employee when it was founded in 1997. In addition to her passion for research, Laurie also has a passion for the curly W – that is the Washington Nationals. You can almost always count on her being at spring…Read More
Should You Include Case Studies in Your Public Sector Marketing?
Tuesday, April 23rd, 2019For public sector marketers, case studies provide you the opportunity to demonstrate your past performance while highlighting your expertise and product or service’s unique features. In an arsenal of marketing materials, should you put an emphasis on creating case studies to highlight your products and services to public sector markets? The resounding answer is yes!…Read More
Winning Contractor: Congratulations to GDIT for Recent DHA Contract Win
Tuesday, April 16th, 2019Congratulations to our clients and friends at General Dynamics Information Technology (GDIT) for their recent $44M contract win supporting the Defense Health Agency (DHA) through traumatic brain injury (TBI) research. Continuing Support for Defense and Veterans Brain Injury Center Since 2014, GDIT has provided research and analysis supporting DHA’s Defense and Veterans Brain Injury Center (DVBIC). The contract…Read More
Content Marketing: Where Should Your Focus Lie?
Thursday, April 4th, 2019“Content marketing is the only marketing left.” – Seth Godin In 2008, Seth Godin made this bold statement, and in the decade that followed, in both the corporate world and public sector market, we have watched this statement unfold with an explosion of white papers, infographics, podcasts, sponsored articles, and videos. However, with so much…Read More
Lisa Dezzutti Shares Lessons from Summiting Mt. Kilimanjaro
Wednesday, March 13th, 2019“The greatest danger for most of us is not that our aim is too high, and we miss it, but that it is too low, and we reach it.” -Michelangelo This quote from Michelangelo is one of my favorites because it sums up what I truly believe – we are each capable of so much…Read More
Winning Contractor: Five Contractors Selected for DTRA IT Support Contract Valued at $535M
Friday, March 1st, 2019Congratulations to past clients and friends at Booz Allen Hamilton, General Dynamics IT, Leidos, NT Concepts and Science Applications International Corp for being selected for the Defense Threat Reduction Agency’s IT Support contract, potentially a 10-year contract to provide IT services and support valued at $535M. The contract has a five-year base period plus one…Read More