Government Marketing University
About the Organization
Government Marketing University (GMarkU) is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Experts from all corners of the U.S. public sector marketplace — marketers, thought leaders, government, media and sales — are contributing their knowledge to this unique, content-rich platform. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place. GMarkU’s flagship event is their annual GAIN Conference (Grow, Accelerate, Innovate and Network). To learn more, visit www.gmarku.com.
About the Partnership
In 2015, Market Connections and Government Marketing University formed a strategic partnership to support the professional development and strategic direction of public sector marketers with research and information about the federal marketplace. This includes the sponsorship of each other’s major events, creation of PulsePolls™ in response to challenges marketers are facing and subject matter expertise to support each other’s missions. This includes, but not limited to:
- Market Connections’ Federal Media & Marketing Study
- Market Connections’ Content Marketing Review
- Market Connections’ Government Contractor Study
- Government Marketing University’s GAIN Conference
- Government Marketing University’s Communities of Interest
- Additional webinars, studies, focus groups and development focused around public sector marketing