The expectations of US citizens — as consumers of government services — continue to increase and shift as digital and social channels transform communications, interactions, and the delivery of services. These expectations are perhaps even more pronounced at the state and local level as citizens engage frequently with governments in the states and local communities in which they live.
To optimize the technology and human resources involved in delivery of Citizen Services, state and local governments across North America are embarking upon digital transformation journeys — modernizing IT applications and infrastructure. How are governments planning for and executing upon this transformation and what barriers do they face in completing this journey? To understand the answers, Unisys commissioned Market Connections to find out. The study captured the perspectives of US government executives around the adaption and adoption of digital technologies to advance the digital transformation initiative and agendas in their states.
In our 10th year, federal marketers continue to have a reliable and affordable data source for honing and perfecting strategic marketing campaigns. Market Connections’ Federal Media and Marketing Study helps federal marketers reach the right senior decision-makers at civilian and defense agencies by providing key information about their media usage across print, broadcast, social and digital sources. Combining this with demographics including: job function, location, purchase area and more, marketers have the ability to slice and dice the data and map each to specific media habits, allowing them to target specific audiences.
The survey represents the views of nearly 3,000 federal workers in a variety of position. Whether you are interested in a broad awareness campaign, or a more focused agency-based marketing effort, data from the study can provide you key insights about the media and marketing habits of this tough-to-reach federal market audience.
WHAT TO EXPECT
- Job Function and Purchase Responsibility – More than 25 different job functions and areas of purchase, by product and service
- Media Usage – 60+ publications, 100+ websites and mobile sites; 10+ social sites; differences inside vs. outside the Beltway
- Trusted Content – To what extent do decision makers trust news and information from different media sources?
- Time Spent Accessing Content – How much time do government employees spend accessing content online, watching TV, listening to the radio and reading e-newsletters?
NEW IN 2018
- Confidence in News Reported by Media Sources – How confident are federal employees in the news reported by media sources?
- Work-related Advertising – Are federal employees seeing and clicking on work-related advertising seen in both their work and personal spaces?
- Expected Budgets – How do federal decision-makers feel their program budget will change in FY19?
- Smart Device Usage – With the growing number of smart devices, how fast are decision-makers adopting this new technology?
PURCHASE a subscription!
Our NEW & IMPROVED Federal Media & Marketing dashboard allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership.
NOTE: You are purchasing a subscription to a dynamic online data set, not a PDF report. You will receive a user guide in the form of a PDF, and a representative from Market Connections will contact you within 48 hours with your username and password to access the online tool.
AGENCIES: Please contact us for special pricing available for unlimited client usage.
LEARN MORE ABOUT THE DASHBOARD, WATCH AN ONLINE DEMO, PREVIEW THE DASHBOARD’S CAPABILITIES AND SUBSCRIBE!
How can this study help with your strategic marketing?
- Know exactly who to target and how to reach them
- Understand how federal government decision makers acquire products and services
- Improve marketing by aligning the survey findings with your specific information needs
Why is this study so unique?
- Results are incorporated into a dynamic web-based reporting tool allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership
- Survey results combines demographic, job function, and purchasing data with actual media usage
- Results cover over 25 product and services areas, from weapons systems and IT to human resources and travel
For More Information:
Email or call Mari Canizales Coache at 703-378-2025.
With passage of the Modernizing Government Technology Act, federal agencies must look at their technology infrastructure, transition from legacy systems to a modern infrastructure, move to the cloud and use data to operate more efficiently. How do agencies demonstrate they’re making progress? Data. Federal agencies must harness the vast amounts of data they collect around program results and budgets to show how they are achieving their mission and delivering real progress against their mission goals and objectives — and how much it is costing.
Modern analytics platforms can now easily access any data source to quickly answer questions they might not have ever thought of before. Agencies can then use data to achieve an evidence-based policy-making standard within their organization, look at how they deliver programs and services and make changes that positively impact their mission.
Best BD and Marketing Practices of Winning Contractors
In partnership with Merritt Group and Professional Services Council, this national study of federal government contractors focuses on top challenges and best practices of marketing and business development professionals. The study addresses the most effective activities, tools and strategies to remain competitive; the organization, reporting structure and collaboration of BD and marketing departments within an organization; and how contractors are targeting and responding to RFPs with a focus on those contractors with higher win rates. The online survey of 200 federal government contractors was fielded in May 2018.
- Identify best practices of winning government contractors
- Identify challenges of marketing and business development professionals
- Determine actions to remain competitive in the current federal government market
- Measure effectiveness of marketing materials, activities and tools
- Quantify changes in budgets and activities
How Does Yours Measure Up?
Databases are a key technology investment for federal agencies. But when making the buying decision, are agencies assessing all aspects of what the database could or should provide? Critical features such as security, flexibility, and how it fits into the agency’s cloud strategy are all things that should be considered.
Government organizations collect, process, and disseminate vast quantities of internal and external information. Regardless of mission, they all share the challenge of extracting value from data in a way that leads to new or improved services, better decision-making and policy development.
Databases are an integral part of that equation.
Information management programs need to be compliant with a variety of federal records regulations. With changes and mandates happening in government around records management, information needs to be kept secure and reliable, yet accessible to your end customers.
Workflow automation can make it easier to locate records, have staff operate efficiently, decrease operating costs while helping agencies meet these mandates. What are agency pain points? What are the benefits and challenges of a shared service model for workflow automation? Iron Mountain commissioned Market Connections to find out.
Results from 2018 Defense Budget PulsePoll™
In February, the Bi-Partisan Budget Act of 2018 (BBA) passed, lifting caps on spending and paved the way for significant increases in discretionary spending across defense and civilian agencies. With the passing of BBA 2018, the defense discretionary funding cap was increased by $80 billion in FY2018 and $85 billion in FY 2019, allowing for current on-hold projects to move forward and for the development of new opportunities in key focus areas. A recent PulsePoll™ from Market Connections reveals where defense agency technology leaders feel funds will be prioritized, and how soon they expect these funds will make an impact.
Results from Government Recruitment Study
A majority of public sector and government contractor HR and recruiting professionals are struggling to recruit and retain top talent. A recent survey by Market Connections and Monster Government Solutions uncovered that roughly half of HR professionals and hiring managers find a shortage of qualified candidates a top challenge. Meanwhile only one quarter are satisfied with their organization’s retention practices and only one-third are satisfied with hiring management technology.
What other barriers and challenges in recruiting and retaining talent were identified? What resources, tools and messaging are organizations using to attract and keep them?
This study sheds light on the ongoing challenges with government and government contractor hiring and retention and will help your organization develop and improve the right strategies and best practices to recruit and retain the best candidates.
The Status of Federal Agencies Security Postures
The recent Presidential Executive Order Strengthening the Cybersecurity of Federal Networks and Critical Infrastructure states “known but unmitigated vulnerabilities are among the highest cybersecurity risks faced by executive departments and agencies.” It calls for increased focus on securing IT and data, including protecting IT and data from unauthorized access and cyber threats; being aware of potential threats; being able to detect security events; and being able to respond and recover. However, cybersecurity risk management has been a long-term priority for federal agencies, even before the White House issued this Executive Order. The question is, in an age of increased cybersecurity threats and federal mandates, how have agency security postures changed over the last year? Unisys commissioned government research firm Market Connections to find out.
Is your marketing strategy aligned with the federal buying process?
Market Connections and Merritt Group polled federal decision makers and B2G marketers to uncover which content, formats and channels are considered most useful and informative during the federal procurement process to create a Federal Content Marketing Review PulsePoll™.
Together, we presented the findings, followed by a panel discussion with federal government contractors. Following on the success of the event, Market Connections and Merritt Group published an eBook to help guide our clients – Marketing Strategy for the Federal Buying Process. This instructional guide expands on the findings revealed in the 2017 Federal Content Marketing Review survey and provides tips and insights to:
• Break down federal marketing barriers
• Align content to the stages of the procurement process
• Use content to build trusted status with federal decision-makers
• Optimize your paid, earned and owned marketing channels to reach federal buyers
Download results, infographics and eBook to learn about the most effective methods of getting your marketing messages in front of federal decision-makers.