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Is Your Agency 5G Ready?

White Paper Infographics

Talk of 5G, specifically the technology that will underpin new applications and user experiences and enable a step-change in connectivity, excites everyone from tech-savvy teens to CIOs. With a promise of phenomenal mobile connectivity due to higher throughput, higher bandwidth, lower latency, better connectivity, secure information sharing and easy access to data, anything “5G” is an attention grabber.

This excitement rings especially true for military and civilian federal agencies always looking for more effective ways to fulfill their missions to protect and serve citizens in a hyper-connected world. To find out how federal agencies can harness the power and promise of 5G, CommScope commissioned market research firm Market Connections to conduct a study exploring the level of 5G awareness and preparedness within federal agencies.

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Complex IT Environments Make Cybersecurity More Difficult for Federal, State, Local, and Education Organizations

White Paper Report Infographics

For the last six years, SolarWinds, in partnership with market research firm Market Connections, has kept a pulse on where and how cybersecurity threats most impact federal agencies. This year, state and local government and education (SLED) were added to identify similarities and differences across segments.

The SolarWinds Cybersecurity Study examines what agencies perceive as the biggest sources of threats, as well as the consequences of breaches, obstacles to achieving security, and where organizations feel vulnerable. We also ask how program maturity and compliance requirements impact cyber initiatives and explore what organizations can do to secure IT environments.

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The Continued Effects of COVID-19 on the Federal Contracting Industry and Your Customer

Results from 2020 Ongoing Covid-19 PulsePolls™

Report Video

In March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them.

At the same time, PSC, the premier trade association for federal contractors, began fielding ongoing surveys of member companies, asking how COVID-19 has affected their company and ability to provide service to their federal customers.

Now four months into the pandemic, we review some key questions around COVID-19. Discover how the federal government and industry have reacted and evolved during this time of upheaval.

Read the April 2020 Report

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FIT (Federal IT) Persona Study 2020:

A Deeper Look into Your Government Customer

Report Video

 

The first study release in our new Federal Information Technology (FIT) series designed to help you get closer to your federal technology customer, the FIT Personas Study highlights the different profiles of individuals that influence and make decisions for IT products and services at the federal level.

Personas have been an increasingly popular tool to identify and pinpoint specific personal and professional factors that influence the decision-making process. Combining qualitative and quantitative feedback, these results will help you understand what makes your customer tick, both personally and professionally, and provide you key insights to inform your marketing and business outreach strategy.

 

PURCHASE THE OVERVIEW RESULTS AND VIDEO PRESENTATION

Overview results presentation and video highlight some overall similarities and a few key differences among key personas in Federal IT. The overall data from the survey of 300 federal IT decision-makers and influencers is provided and highlights two personas. ($99)

Purchase Now

 

Purchase the Full Federal IT Personas Bundle

Based on quantitative and qualitative research of the federal market, Market Connections has developed ten (10) federal IT personas from defense and civilian agencies that represent IT product and service purchasing influencers and decision-makers. The personas provide information covering demographics and personality traits, preferences around learning, communication and information gathering, professional motivators and challenges, and values they look for during vendor selection. This bundle includes a download of the overview report and key takeaways. ($495)

Purchase Now

 

Purchase Agency-type Federal IT Personas Bundles (selection: Defense/Civilian)

In addition to the full Federal IT Personas bundle, Market Connections is offering specific defense/civilian agency persona bundles. Representing IT product and service purchasing influencers and decision-makers for each agency type, the report provides information covering demographics and personality traits, preferences around learning, communication and information gathering, professional motivators and challenges, and values they look for during vendor selection for five different persona types. Each bundle includes a download of the overview report and key takeaways. ($349/each)

Purchase Now

 

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How Has Covid-19 Affected Your Federal Customer?

Results from 2020 Ongoing Covid-19 PulsePolls™

Report

Beginning in March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. See the latest results to gain better insights on how it may affect your short- and mid-range planning. Results will be updated on an ongoing basis.

Read the July 2020 Report

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Federal Media & Marketing Study 2019

Infographics Press Release

 

In its 11th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Combining this data with demographics including: job function, location, purchase area and more, marketers have the ability to slice and dice the data and map each to specific media habits, allowing them to target specific audiences.

The survey represents the views of thousands of federal workers in a variety of positions. Whether you are interested in a broad awareness campaign, or a more focused agency-based marketing effort, data from the study can provide you key insights about the media and marketing habits of this tough-to-reach federal market audience.

WHAT TO EXPECT

  • Job Function and Purchase Responsibility – More than 25 different job functions and areas of purchase, by product and service
  • Media Usage – 60+ publications, 100+ websites and mobile sites; 10+ social sites; differences inside vs. outside the Beltway
  • Trusted Content -To what extent do decision makers trust news and information from different media sources?
  • Time Spent Accessing Content – How much time do government employees spend accessing content online, watching TV, listening to the radio and reading e-newsletters?

NEW IN 2019

  • Beyond Business: Expanded Demographics & Personal Decisions – Marketing to federal employees, means marketing to them as people. What does that look like? What are their personal priorities? Challenges, hopes and dreams? How can this help shape your messaging to them as an individual in addition to their profession?
  • Media Habits of Federal Employees: A Day in the Life – What media sources are federal employees accessing during different parts of their day?
  • Diving Deeper into Webinar & Event Attendance – Will the time of day impact whether they attend? How likely are they to attend and how likely are they to attend in the evening or on weekends?
  • Additional Marketing Tactics – Mobile applications, outdoor advertising and sponsorship: should contractors explore these ways of getting in front of federal audiences?

PURCHASE THE OVERVIEW!

Overview results from the 2019 Federal Media & Marketing Study highlights high-level results from our comprehensive study surveying thousands of federal respondents at defense and civilian agencies, inside and outside the Beltway about their use of digital, social, mobile, print and broadcast media. This PDF report provides high-level results of the top digital and print publications, social media sites, radio and TV within the DC metro area. In addition, new data around daily habits will be provided giving readers a glimpse into the “day in the life of” of federal decision-makers.

Purchase The Overview

 

NEED MORE? SUBSCRIBE TO THE DASHBOARD!

The Federal Media & Marketing dashboard allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership.

NOTE: You are purchasing a subscription to a dynamic online data set, not a PDF report. You will receive a user guide in the form of a PDF, and a representative from Market Connections will contact you within 48 hours with your username and password to access the online tool.

AGENCIES: Please contact us for special pricing available for unlimited client usage.

Purchase a Subscription

 

ON A BUDGET? CHECK OUT OUR AUDIENCE-BASED CANNED REPORTS

Market Connections now offers federal marketers a quick and easy way to get agency specific data to assist with their account-based marketing needs.

Whether you are targeting DoD as a whole,  focusing just on the Army, or looking to reach IT professionals, new single audience-based canned reports derived from years of Market Connections’ study data can provide the background you need to make smart decisions. For only $495, choose from our library of most-requested, ready-made breakouts to provide what you need to know for media buying, advertising and overall strategy decisions for a specific audience.

Choose Reports & Purchase

For More Information:

Email or call Mari Canizales Coache at 703-378-2025.

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Content Marketing Review 2019: Federal & Beyond

Report Infographics Press Release

IS YOUR PUBLIC SECTOR CONTENT MARKETING STRATEGY ALIGNED WITH THE AUDIENCE YOU ARE TRYING TO REACH?

Blogs, white papers, videos, podcasts or reports: government decision-makers turn to thought-leading sources like these to inform their buying decisions, learn about new technologies and learn about vendors. But which tools are most useful and influential, what content do they hope to see and where are they going to find it?

Market Connections polled government decision-makers around the country to answer these questions with the 2019 Content Marketing PulsePoll™.

What You Will Learn:

  • Most valuable content when purchasing IT products and services
  • Most effective online channels for content delivery
  • Preferred content features
  • Top actions taken with content
  • Amount of time they’re willing to spend with content

New This Year:

  • What are best practices for reaching the STATE & LOCAL government audience?
  • Do emerging and/or complex technologies require different content marketing strategies?
  • What spurs action and what prompts them to share your content with their colleagues?

Download this year’s results and infographics to better understand how to effectively get your content in front of public sector IT decision-makers to drive action.

Delivering on Mission? Effects of the 2019 Federal Government Shutdown

Results from the 2019 Partial Federal Shutdown PulsePoll™

Report Press Release

The longest recorded partial federal shutdown to-date is having a major impact on both federal employees and the contractors who serve them. From concerns over funding and ability to meet project goals and timelines to the impact on future recruitment and retainment of a strong workforce, it is no surprise three-quarters of respondents are more concerned with this shutdown than those of the past. Market Connections conducted a PulsePoll™ to gauge how the 2018-2019 shutdown is, or will be affecting the work of federal employees and the contractors who work beside them day-to-day.

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Digital Transformation and Infrastructure Modernization for State and Local Governments

White Paper Infographics

The expectations of US citizens — as consumers of government services — continue to increase and shift as digital and social channels transform communications, interactions, and the delivery of services. These expectations are perhaps even more pronounced at the state and local level as citizens engage frequently with governments in the states and local communities in which they live.

To optimize the technology and human resources involved in delivery of Citizen Services, state and local governments across North America are embarking upon digital transformation journeys — modernizing IT applications and infrastructure. How are governments planning for and executing upon this transformation and what barriers do they face in completing this journey? To understand the answers, Unisys commissioned Market Connections to find out. The study captured the perspectives of US government executives around the adaption and adoption of digital technologies to advance the digital transformation initiative and agendas in their states.

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Federal Media & Marketing Study 2018

Report Infographics Press Release Video

 

In our 10th year, federal marketers continue to have a reliable and affordable data source for honing and perfecting strategic marketing campaigns. Market Connections’ Federal Media and Marketing Study helps federal marketers reach the right senior decision-makers at civilian and defense agencies by providing key information about their media usage across print, broadcast, social and digital sources. Combining this with demographics including: job function, location, purchase area and more, marketers have the ability to slice and dice the data and map each to specific media habits, allowing them to target specific audiences.

The survey represents the views of nearly 3,000 federal workers in a variety of position. Whether you are interested in a broad awareness campaign, or a more focused agency-based marketing effort, data from the study can provide you key insights about the media and marketing habits of this tough-to-reach federal market audience.

WHAT TO EXPECT

  • Job Function and Purchase Responsibility – More than 25 different job functions and areas of purchase, by product and service
  • Media Usage – 60+ publications, 100+ websites and mobile sites; 10+ social sites; differences inside vs. outside the Beltway
  • Trusted Content – To what extent do decision makers trust news and information from different media sources?
  • Time Spent Accessing Content – How much time do government employees spend accessing content online, watching TV, listening to the radio and reading e-newsletters?

NEW IN 2018

  • Confidence in News Reported by Media Sources – How confident are federal employees in the news reported by media sources?
  • Work-related Advertising – Are federal employees seeing and clicking on work-related advertising seen in both their work and personal spaces?
  • Expected Budgets – How do federal decision-makers feel their program budget will change in FY19?
  • Smart Device Usage – With the growing number of smart devices, how fast are decision-makers adopting this new technology?

PURCHASE a subscription!

Our NEW & IMPROVED Federal Media & Marketing dashboard allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership.

NOTE: You are purchasing a subscription to a dynamic online data set, not a PDF report. You will receive a user guide in the form of a PDF, and a representative from Market Connections will contact you within 48 hours with your username and password to access the online tool.

AGENCIES: Please contact us for special pricing available for unlimited client usage.

LEARN MORE ABOUT THE DASHBOARD, WATCH AN ONLINE DEMO, PREVIEW THE DASHBOARD’S CAPABILITIES AND SUBSCRIBE! 

 

Visit the FMMS dashboard page

 

How can this study help with your strategic marketing?

  • Know exactly who to target and how to reach them
  • Understand how federal government decision makers acquire products and services
  • Improve marketing by aligning the survey findings with your specific information needs

Why is this study so unique?

  • Results are incorporated into a dynamic web-based reporting tool allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership
  • Survey results combines demographic, job function, and purchasing data with actual media usage
  • Results cover over 25 product and services areas, from weapons systems and IT to human resources and travel

For More Information:

Email or call Mari Canizales Coache at 703-378-2025.

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