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Finding the Best Way to Securely Connect the Modern Hybrid Workforce

White Paper Infographics

The 2020 pandemic response significantly impacted the budgets of state and local governments. As a result, they’re now facing the challenges of reduced tax revenues, increased expenditures for unemployment assistance, and an increased need to deliver services digitally. For leaders in government IT, this new economic reality, as well as the historic expense of running technology in-house, is driving the move to a cloud-smart approach that can increase efficiency in both operations and budgets.

This focus is not entirely new since governments have been shifting apps (like email) to the cloud for some time. Yet it’s clear the pandemic response is accelerating the IT modernization in government that was already in process, especially in regard to facilitating a modern hybrid workforce. Equally clear is that this will impact the future of IT transformation. To learn from, and apply the results of, the government IT response over the past year, Cisco commissioned market research firm Market Connections to conduct a study.

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Federal Media & Marketing Study 2021

Will Be Available Fall 2021

This study overview will be available for purchase on October 15.

In its 13th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Combining this data with demographics including: job function, location, purchase area and more, marketers have the ability to slice and dice the data and map each to specific media habits, allowing them to target specific audiences.

The survey represents the views of thousands of federal workers in a variety of positions. Whether you are interested in a broad awareness campaign, or a more focused agency-based marketing effort, data from the study can provide you key insights about the media and marketing habits of this tough-to-reach federal market audience.

WHAT TO EXPECT

  • Job Function and Purchase Responsibility – More than 25 different job functions and areas of purchase, by product and service
  • Media Usage – 60+ publications, 100+ websites and mobile sites; 10+ social sites; differences inside vs. outside the Beltway
  • Trusted Content -To what extent do decision makers trust news and information from different media sources?
  • Time Spent Accessing Content – How much time do government employees spend accessing content online, watching TV, listening to the radio and reading e-newsletters?



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Federal Media & Marketing Study 2021

13th Annual Study: On-Demand Video and Presentation Followed by Small Group Discussions

 

UPDATE! The 2021 FMMS will now be On-demand

Release date: October 21, 2021

Due to concerns with COVID-19 variants, forthcoming mandates, and to protect the health and safety of our participants, we have made the executive decision to transition the 2021 Federal Media & Marketing Study release to on-demand video presentation and download report.

 

Purchase Results & Video

 

In its 13th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Combining this data with demographics including: job function, location, purchase area and more, marketers have the ability to slice and dice the data and map each to specific media habits, allowing them to target specific audiences.

The survey represents the views of thousands of federal workers in a variety of positions. Whether you are interested in a broad awareness campaign, or a more focused agency-based marketing effort, data from the study can provide you key insights about the media and marketing habits of this tough-to-reach federal market audience.

WHAT TO EXPECT

  • Job Function and Purchase Responsibility – More than 25 different job functions and areas of purchase, by product and service
  • Media Usage – 60+ publications, 100+ websites and mobile sites; 10+ social sites; differences inside vs. outside the Beltway
  • Trusted Content -To what extent do decision makers trust news and information from different media sources?
  • Time Spent Accessing Content – How much time do government employees spend accessing content online, watching TV, listening to the radio and reading e-newsletters?

ON-DEMAND ACCESS and POST-FMMS ONLINE NETWORKING SESSIONS

  • ON-DEMAND VIDEO AND REPORT – Our 2021 report and video presentation will be available to download on October 21. Stay tuned for purchasing capabilities
  • SMALL GROUP ONLINE DISCUSSIONS – A series of online groups (no more than 20 per session) will be limited to FMMS on-demand purchasers to discuss results and network with like-minded peers following the FMMS release. Details on registration will be available in after purchase.

PURCHASE THE OVERVIEW & VIDEO!

Overview results from the 2021 Federal Media & Marketing Study highlights high-level results from our comprehensive study surveying thousands of federal respondents at defense and civilian agencies, inside and outside the Beltway about their use of digital, social, mobile, print and broadcast media. This PDF report provides high-level results of the top digital and print publications, social media sites, radio and TV within the DC metro area. A video readout and analysis of the results by President, Aaron Heffron, is included with purchase.

 

Purchase Results & Video

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2021 Content Marketing Review: Reaching the Public Sector

Report Video

 

PURCHASE REPORT & ON-DEMAND VIDEO

ABOUT THE STUDY:

Blogs, white papers, videos, podcasts or reports: public sector decision-makers turn to thought-leading sources like these to inform their buying decisions, learn about new technologies, and gauge vendors. As marketers trying to reach these niche audiences, it’s important for us to know what types of marketing assets they find most useful and influential, what type of information it should contain, and where they go to find it.

Market Connections polled government decision-makers at federal, state and local agencies and with K-12 and higher education institutions around the country to answer these questions with the 2021 Content Marketing Review: Reaching the Public Sector.

Market Connections presents the results of our latest study of the public sector. The report and video provide a review of key findings followed by a panel of public sector experts who will provide further insights, share their best practices and discuss what these results mean for marketers trying to reach FED and SLED audiences.

NEW THIS YEAR:

  • What are best practices for reaching the K-12 and HIGHER EDUCATION audiences?
  • How do public sector decision-makers prefer to receive information since the onset of COVID-19?
  • How often should public sector marketers refresh their content to ensure relevancy?

PRESENTER:

  • Aaron Heffron, President, Market Connections, Inc. 

(L to R) Lou Anne Brossman, Matt Donovan, Chris Parente

PANEL SESSION I – CONTENT CREATORS

Moderated by Lou Anne Brossman, Founder & CEO, Government Marketing University

PANELISTS:

  • Matt Donovan, Senior Vice President, Merritt Group
  • Chris Parente, Founder, StoryTech Consulting

PANEL SESSION II – PUBLIC SECTOR MARKETERS

Moderated by Aaron Heffron

(L to R) Monica Mayk, Betsy Morrow, Preston Smith

PANELISTS:

  • Monica Mayk, Senior Team Lead, Public Sector Marketing, Verizon Business
  • Betsy Morrow, Marketing, Education, Amazon Web Services
  • Preston Smith, US SLED West Marketing Manager, CISCO

 

SPONSORS

Government Marketing University logo

 

 

WEBINAR: How Are Federal Agencies Responding to Recent Cyber-attacks?

Executive Summary Video

Date: Wednesday, March 3
Time: 1:30 PM ET
Cost: Free

With the news being dominated by stories of cyber breaches and attacks, we asked federal IT decision makers to what extent these cyber-attacks have affected their agencies and what are some actions they are taking in response to recent events? To what extent are they doing things different? Will they make significant changes? How will this affect future contracts and requirements?

Join Market Connections and ATARC on March 3 at 1:30 PM (EST) to learn more about how federal agencies are responding to cybersecurity challenges to help you be a better partner and vendor.
(more…)

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2020 Government Procurement Review

Challenges, Priorities, and Opportunities for Increased Efficiency

White Paper Infographics

Over the past several years, federal procurement has been undergoing a significant shift. Contracts are becoming increasingly complex. The procurement workforce is aging, yet active recruiting remains low. And several new acquisition reform initiatives have been issued in an effort to streamline processes and deliver increased visibility into acquisitions. Those in government procurement and procurement adjacent roles had been managing and adapting to these changes well—and then in March 2020, a global pandemic hit. Virtually overnight, procurement teams were forced to shift to a maximum telework environment and ramp up support for emergency requirements.

But once the initial COVID-19 response was complete, where did that leave procurement professionals in moving forward with other priorities? Akima, an Alaska Native Corporation (ANC), partnered with market research firm Market Connections to explore the specific challenges procurement professionals faced in 2020, as well as uncover their top opportunities and priorities for FY2021.

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Is Your Agency 5G Ready?

White Paper Infographics

Talk of 5G, specifically the technology that will underpin new applications and user experiences and enable a step-change in connectivity, excites everyone from tech-savvy teens to CIOs. With a promise of phenomenal mobile connectivity due to higher throughput, higher bandwidth, lower latency, better connectivity, secure information sharing and easy access to data, anything “5G” is an attention grabber.

This excitement rings especially true for military and civilian federal agencies always looking for more effective ways to fulfill their missions to protect and serve citizens in a hyper-connected world. To find out how federal agencies can harness the power and promise of 5G, CommScope commissioned market research firm Market Connections to conduct a study exploring the level of 5G awareness and preparedness within federal agencies.

Federal Media & Marketing Study 2020

2020 Federal Media & Marketing Study

12th Annual Study On-Demand Release*

Thursday, October 29, 9 AM

*Due to COVID-19 and the inability to present results in an in-person breakfast, the 2020 study results are available as an on-demand video and downloadable overview presentation.

PURCHASE ON-DEMAND VIDEO & OVERVIEW

 

ABOUT THE STUDY

In its 12th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Combining this data with demographics, including job function, location, purchase area and more, marketers have the ability to slice and dice the data and map each to specific media habits, allowing them to target specific audiences.

The survey represents the views of thousands of federal workers in a variety of positions. Whether you are interested in a broad awareness campaign, or a more focused agency-based marketing effort, data from the study can provide you key insights about the media and marketing habits of this tough-to-reach federal market audience.

WHAT TO EXPECT

  • Job Function and Purchase Responsibility – More than 25 different job functions and areas of purchase, by product and service
  • Media Usage – 60+ publications, 100+ websites and mobile sites; 10+ social sites; differences inside vs. outside the Beltway
  • Trusted Content – To what extent do decision makers trust news and information from different media sources?
  • Time Spent Accessing Content – How much time do government employees spend accessing content online, watching TV, listening to the radio and reading e-newsletters?
  • Media Habits of Federal Employees: A Day in the Life – What media sources are federal employees accessing during different parts of their day?

NEW IN 2020

  • The Effects of COVID-19 – From media habits to in-person events, what should marketers know to adjust their strategies?
  • Virtual Events and Webinars – With live events on hold for the time being, when it comes to planning your virtual events, what should you take into consideration? What are feds’ preferences?
  • Teleworking and Commuting – How much are feds teleworking or commuting and how does this change their media habits?
  • Geography – Are there differences among federal employees who live and work in urban, suburban and rural environments?

(more…)

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Complex IT Environments Make Cybersecurity More Difficult for Federal, State, Local, and Education Organizations

White Paper Report Infographics

For the last six years, SolarWinds, in partnership with market research firm Market Connections, has kept a pulse on where and how cybersecurity threats most impact federal agencies. This year, state and local government and education (SLED) were added to identify similarities and differences across segments.

The SolarWinds Cybersecurity Study examines what agencies perceive as the biggest sources of threats, as well as the consequences of breaches, obstacles to achieving security, and where organizations feel vulnerable. We also ask how program maturity and compliance requirements impact cyber initiatives and explore what organizations can do to secure IT environments.

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The Continued Effects of COVID-19 on the Federal Contracting Industry and Your Customer

Results from 2020 Ongoing Covid-19 PulsePolls™

Report Video

In March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them.

At the same time, PSC, the premier trade association for federal contractors, began fielding ongoing surveys of member companies, asking how COVID-19 has affected their company and ability to provide service to their federal customers.

Now four months into the pandemic, we review some key questions around COVID-19. Discover how the federal government and industry have reacted and evolved during this time of upheaval.

Read the April 2020 Report