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Federal Media & Marketing Study 2018 logo


About the Organization

Merritt Group is a nationally-recognized, integrated strategic communications agency that combines public relations, content marketing, performance marketing and creative services expertise together with deep technology and industry knowledge to reach, engage and convert buyers faster. To learn more, visit:

About the Partnership

Throughout the years, Market Connections and Merritt Group have had a mutually beneficial relationship to support our clients in the federal market. Bringing together our strengths in research and marketing expertise, we create marketing campaigns backed by solid market data to support or government contracting clients’ brand awareness, highlight their thought leadership and further their customer engagement.

In addition, Merritt Group has been an active partner and sponsor across many of our annual and biennial studies of the federal market including:

Government Marketing University logo


About the Organization

Government Marketing University (GMarkU) is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Experts from all corners of the U.S. public sector marketplace — marketers, thought leaders, government, media and sales — are contributing their knowledge to this unique, content-rich platform. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place. GMarkU’s flagship event is their annual GAIN Conference (Grow, Accelerate, Innovate and Network). To learn more, visit

About the Partnership

In 2015, Market Connections and Government Marketing University formed a strategic partnership to support the professional development and strategic direction of public sector marketers with research and information about the federal marketplace. This includes the sponsorship of each other’s major events, creation of PulsePolls™ in response to challenges marketers are facing and subject matter expertise to support each other’s missions. This includes, but not limited to: