Newsletters

September 2019 Newsletter

September 27, 2019

upcoming events 2019 Federal Media & Marketing Study (FMMS) Breakfast BriefingThursday, October 31, 8:30-11:30 AM ESTVienna, VA Join Market Connections for the 11th annual Federal Media & Marketing Study. For over a decade, this comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision-makers by providing them key data about their purchasing and media habits. NEW in 2019: See how feds interact with media during their regular work day by getting an inside look at “a day in their lives.” REGISTER NOW *Register for the 2019 FMMS breakfast briefing and receive a 10% discount to the 2019 ... Read more

August 2019 Newsletter

August 30, 2019

upcoming events Early Bird RegistrationENDS TOMORROW! 2019 Federal Media & Marketing Study (FMMS)Breakfast BriefingThursday, October 31, 8:30 – 11:30 AM ESTVienna, VA Join Market Connections for the 11th annual Federal Media & Marketing Study. For over a decade, this comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision-makers by providing them key data about their purchasing and media habits. In addition to the yearly results of overall top online, print, radio and TV outlets we normally gather; we’ll also share new federal marketing trends and technologies to watch out for, and drill down to a ... Read more

July 2019 Newsletter

July 26, 2019

upcoming events TOMORROW!Does Thought Leadership Still Matter to Government Audiences?Thursday, July 25, 2019, 2 PM EDT Trends around marketing activities often come and go in waves. Many B2G marketers keep their eyes to the horizon for the “next shiny thing,” or trend to follow, in an attempt to stay in front of their government customers and ahead of the curve with their competitors. Where does thought leadership fall? Is this a trend or a mainstay? Are government buyers still looking to industry to help them navigate through the ins and outs of IT products, services and emerging technologies? If so, where are ... Read more

June 2019 Newsletter

June 2, 2019

upcoming events Marketing Through Professional Associations: Reaching Your Government Clients June 27, 2019, 2-2:30 PM EDT November 8, 2018Tysons Corner, Virginia Multiple Market Connections studies show the value of professional associations when trying to reach federal IT decision-makers. While we know many federal employees are members, which professional associations are federal IT decision-makers joining? How do they interact? How does this differ between agency types and job roles? Most importantly, as a government contractor trying to connect with this audience, what are some benefits to targeting or working with associations and how can they help amplify your brand, message and sales? Join our complimentary ... Read more

May 2019 Newsletter

May 31, 2019

upcoming events Marketing Through Professional Associations: Reaching Your Government Clients June 27, 2019, 2-2:30 PM EDT Multiple Market Connections studies show the value of professional associations when trying to reach federal IT decision-makers. While we know many federal employees are members, which professional associations are federal IT decision-makers joining? How do they interact? How does this differ between agency types and job roles? Most importantly, as a government contractor trying to connect with this audience, what are some benefits to targeting or working with associations and how can they help amplify your brand, message and sales? Join our complimentary webinar to hear ... Read more

April 2019 Newsletter

May 31, 2019

upcoming events 2019 Content Marketing Review for the Public Sector:Reaching Beyond FederalMay 9, 2019Vienna, VA DON’T MISS OUT! THE BREAKFAST IS NEXT WEEK! Reaching government decision-makers with thought-provoking content should be a priority for any B2G marketer. What formats are most influential when purchasing IT products, services and emerging technologies? Where are they accessing content? NEW THIS YEAR: As many contractors continue to expand into state and local markets, do the same rules apply as their federal counterparts? How should content be developed and marketed to this audience? REGISTER NOW highlights Content Marketing: Where Should Your Focus Lie? In 2008, Seth Godin made the bold statement, ... Read more

March 2019 Newsletter

March 29, 2019

upcoming events 2019 Content Marketing Review:Federal & BeyondMay 9, 2019Vienna, VA Reaching government decision-makers with thought-provoking content should be a priority for any B2G marketer. What format (white papers, podcasts, videos, etc.) do they find most useful and influential and, furthermore, where are they going to get this content? NEW THIS YEAR: As many contractors continue to expand into state and local markets, do the same rules apply as their federal counterparts? How should content be developed and marketed to this audience? Join us as we expand the Federal Content Marketing Review to include state and local decision-makers as well! REGISTER NOW highlights Key Takeaways ... Read more

January 2019 Newsletter

January 31, 2019

upcoming events Media Habits in a Time of Change: A Federal Media & Marketing Study WebinarFebruary 13, 2019, 2-2:30 PM EST There is no one-size-fits-all marketing strategy for reaching federal audiences. This webinar will focus on how media habits can differ by agency type, product category, location among other factors and demographics. In an ever-changing fiscal environment, marketers trying to reach federal decision-makers must be intentional in their strategies to maximize the ROI of their tightening budgets. Join us for the second webinar of a three-part series sharing highlights and deeper insights from our latest Federal Media & Marketing Study. REGISTER NOW highlights Elevating Reach ... Read more

December 2018

January 29, 2019

upcoming events Marketing Tactics and the Federal Environment: A Federal Media & Marketing Study Webinar January 16, 2019, 2-2:30 PM EST Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results and insights from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. The first webinar will focus on key marketing tactics for reaching federal audiences including: most trusted sources, advertising tactics and event and webinar attendance. In addition to marketing tactics, we’ll share how feds are feeling ... Read more

November 2018 Newsletter

November 30, 2018

upcoming events Marketing Tactics and the Federal Environment:A Federal Media & Marketing Study WebinarJanuary 16, 2019, 2-2:30 PM EST Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results and insights from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. The first webinar will focus on key marketing tactics for reaching federal audiences including: most trusted sources, advertising tactics and event and webinar attendance. In addition to marketing tactics, we’ll share how feds are feeling ... Read more

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