Newsletters

May 2020 Newsletter

May 29, 2020

upcoming events Federal IT (FIT) Personas Study: A Deeper Look Into Your Federal IT Customer June 11, 2020, 2 PM ET The FIT Personas Study will showcase an overview of the different personas that influence and make decisions for IT products and services at the federal level. These results will help government contractors understand what makes your customer tick on both a personal and professional level and provide you key insights to support your marketing strategy targeted specifically to each archetype. (This is a virtual event.) REGISTER NOW Daily IDEATION Government Marketing Conference Calls Our partner Government Marketing University, brings together a group of government marketers ...
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April 2020 Newsletter

May 1, 2020

upcoming events Save the Date:June 10, 2020, 2-3:30 PM EDT Federal Information Technology (FIT): Personas Study: A Deeper Dive Into Your Federal IT CustomerVirtual Event Join us for the first in a series under our new Federal Information Technology (FIT) umbrella of studies. The FIT Personas Study will showcase an overview of the different personas that influence and make decisions for IT products and services at the federal level. Using qualitative and quantitative research methods, these results will help you understand what makes your customer tick on both a personal and professional level and provide you key insights to support your marketing strategy ...
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March 2020 Newsletter

April 11, 2020

upcoming events DAILY IDEATION GOVERNMENT MARKETING CONFERENCE CALLS IDEATION: Daily Government Marketing Calls, created and hosted by our partner Government Marketing University, brings together a group of government marketers every morning at 9 AM ET to discuss innovative ideas and strategies for marketing during the current pandemic. Calls have a selected a topic everyday along with time for “Open Mic” to hear from marketers on the frontline. Everyone is welcome! No RSVP needed. Fri, 3/27: Friday Wild CardMon, 3/30: The Power Behind Agency Based Marketing (ABM) During COVID-19Tue, 3/31: Marketing Strategy: Do You Insights & Research You Need to Support a COVID-19 Pivot?Wed, 4/1: Media ...
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February 2020 Newsletter

April 11, 2020

highlights Ensuring Customer Satisfaction: Three Activities to Increase Success Successful companies understand the value of their existing customers, especially in the public sector. They understand that satisfied customers are more likely to remain loyal, renew contracts, expand services, share positive feedback and recommend them to others. With large multi-million and even billion-dollar contracts on the line, it’s imperative to have a deep understanding of your customer’s satisfaction level, ensuring that small hiccups do not become larger problems. How can contractors avoid an unpleasant surprise? READ MORE What’s More Dangerous Than a Dissatisfied Customer? A Silent One Have you ever been so dissatisfied with a service, ...
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January 2020 Newsletter

April 11, 2020

upcoming events WEBINAR: (AFCEA Members Only) When Everyone Sounds the Same: Differentiating in the Federal Market In partnership with AFCEA Small Business, Market Connections is providing a special members-only webinar highlighting leveraged data gathered over the past ten years to help members better understand the “how” and “where” you should get your message out, discuss the latest trends in the way contractors talk about their services, and how you can make sure your message doesn’t fade into the woodwork. REGISTER NOW highlights Research to Support Your Federal Business Development & Marketing Plans Do you have the information you need to create and justify your marketing strategy ...
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December 2019 Newsletter

December 20, 2019

In Case You Missed It: How Are Federal Employees Using Social Media in the Workplace Watch the recording of our most recent webinar about social media marketing to the federal market. Based on survey results of 200 federal decision-makers taken this fall, get a better understanding of how this audience engages with social media sites to help you make informed decisions for your company’s social media marketing. WATCH & DOWNLOAD SLIDES Virtually Useful Discounts on FMMS Reports & Overview Do you need data and insights to support your federal marketing plans for 2020? Want to gather intelligent third-party data about the media habits of your ...
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November 2019 Newsletter

November 23, 2019

upcoming events WEBINAR: How Are Federal Employees Using Social Media in the Workplace? Join Market Connections as we dive deeper into social media marketing for the federal market. Based on survey results of 200 federal decision-makers taken this fall, get a better understanding of how this audience engages with social media sites to help you make informed decisions for your company’s social media marketing. REGISTER NOW highlights Lisa Dezzutti Receives Lifetime Achievement Award at 2019 GAIN Conference Market Connections CEO, Lisa Dezzutti received Government Marketing University’s second annual Lifetime Achievement Award at the 2019 GAIN Conference on Tuesday, November 12. Lisa was recognized for her contributions ...
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October 2019 Newsletter

October 23, 2019

upcoming events ONE WEEK AWAY! 2019 Federal Media & Marketing Study (FMMS) Breakfast Briefing Thursday, October 31, 8:30-11:30 AM EST Vienna, VA Join Market Connections for the 11th annual Federal Media & Marketing Study. For over a decade, this comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision-makers by providing them key data about their purchasing and media habits. NEW in 2019: See how feds interact with media during their regular work day by getting an inside look at “a day in their lives.” REGISTER NOW *Register for the 2019 FMMS breakfast briefing and receive a 10% discount to the ...
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September 2019 Newsletter

September 27, 2019

upcoming events 2019 Federal Media & Marketing Study (FMMS) Breakfast BriefingThursday, October 31, 8:30-11:30 AM ESTVienna, VA Join Market Connections for the 11th annual Federal Media & Marketing Study. For over a decade, this comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision-makers by providing them key data about their purchasing and media habits. NEW in 2019: See how feds interact with media during their regular work day by getting an inside look at “a day in their lives.” REGISTER NOW *Register for the 2019 FMMS breakfast briefing and receive a 10% discount to the 2019 ...
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August 2019 Newsletter

August 30, 2019

upcoming events Early Bird RegistrationENDS TOMORROW! 2019 Federal Media & Marketing Study (FMMS)Breakfast BriefingThursday, October 31, 8:30 – 11:30 AM ESTVienna, VA Join Market Connections for the 11th annual Federal Media & Marketing Study. For over a decade, this comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision-makers by providing them key data about their purchasing and media habits. In addition to the yearly results of overall top online, print, radio and TV outlets we normally gather; we’ll also share new federal marketing trends and technologies to watch out for, and drill down to a ...
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