Newsletters

July 2019 Newsletter

July 26, 2019

upcoming events TOMORROW!Does Thought Leadership Still Matter to Government Audiences?Thursday, July 25, 2019, 2 PM EDT Trends around marketing activities often come and go in waves. Many B2G marketers keep their eyes to the horizon for the “next shiny thing,” or trend to follow, in an attempt to stay in front of their government customers and ahead of the curve with their competitors. Where does thought leadership fall? Is this a trend or a mainstay? Are government buyers still looking to industry to help them navigate through the ins and outs of IT products, services and emerging technologies? If so, where are ... Read more

June 2019 Newsletter

June 2, 2019

upcoming events Marketing Through Professional Associations: Reaching Your Government Clients June 27, 2019, 2-2:30 PM EDT November 8, 2018Tysons Corner, Virginia Multiple Market Connections studies show the value of professional associations when trying to reach federal IT decision-makers. While we know many federal employees are members, which professional associations are federal IT decision-makers joining? How do they interact? How does this differ between agency types and job roles? Most importantly, as a government contractor trying to connect with this audience, what are some benefits to targeting or working with associations and how can they help amplify your brand, message and sales? Join our complimentary ... Read more

May 2019 Newsletter

May 31, 2019

upcoming events Marketing Through Professional Associations: Reaching Your Government Clients June 27, 2019, 2-2:30 PM EDT Multiple Market Connections studies show the value of professional associations when trying to reach federal IT decision-makers. While we know many federal employees are members, which professional associations are federal IT decision-makers joining? How do they interact? How does this differ between agency types and job roles? Most importantly, as a government contractor trying to connect with this audience, what are some benefits to targeting or working with associations and how can they help amplify your brand, message and sales? Join our complimentary webinar to hear ... Read more

April 2019 Newsletter

May 31, 2019

upcoming events 2019 Content Marketing Review for the Public Sector:Reaching Beyond FederalMay 9, 2019Vienna, VA DON’T MISS OUT! THE BREAKFAST IS NEXT WEEK! Reaching government decision-makers with thought-provoking content should be a priority for any B2G marketer. What formats are most influential when purchasing IT products, services and emerging technologies? Where are they accessing content? NEW THIS YEAR: As many contractors continue to expand into state and local markets, do the same rules apply as their federal counterparts? How should content be developed and marketed to this audience? REGISTER NOW highlights Content Marketing: Where Should Your Focus Lie? In 2008, Seth Godin made the bold statement, ... Read more

March 2019 Newsletter

March 29, 2019

upcoming events 2019 Content Marketing Review:Federal & BeyondMay 9, 2019Vienna, VA Reaching government decision-makers with thought-provoking content should be a priority for any B2G marketer. What format (white papers, podcasts, videos, etc.) do they find most useful and influential and, furthermore, where are they going to get this content? NEW THIS YEAR: As many contractors continue to expand into state and local markets, do the same rules apply as their federal counterparts? How should content be developed and marketed to this audience? Join us as we expand the Federal Content Marketing Review to include state and local decision-makers as well! REGISTER NOW highlights Key Takeaways ... Read more

January 2019 Newsletter

January 31, 2019

upcoming events Media Habits in a Time of Change: A Federal Media & Marketing Study WebinarFebruary 13, 2019, 2-2:30 PM EST There is no one-size-fits-all marketing strategy for reaching federal audiences. This webinar will focus on how media habits can differ by agency type, product category, location among other factors and demographics. In an ever-changing fiscal environment, marketers trying to reach federal decision-makers must be intentional in their strategies to maximize the ROI of their tightening budgets. Join us for the second webinar of a three-part series sharing highlights and deeper insights from our latest Federal Media & Marketing Study. REGISTER NOW highlights Elevating Reach ... Read more

December 2018

January 29, 2019

upcoming events Marketing Tactics and the Federal Environment: A Federal Media & Marketing Study Webinar January 16, 2019, 2-2:30 PM EST Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results and insights from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. The first webinar will focus on key marketing tactics for reaching federal audiences including: most trusted sources, advertising tactics and event and webinar attendance. In addition to marketing tactics, we’ll share how feds are feeling ... Read more

November 2018 Newsletter

November 30, 2018

upcoming events Marketing Tactics and the Federal Environment:A Federal Media & Marketing Study WebinarJanuary 16, 2019, 2-2:30 PM EST Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results and insights from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. The first webinar will focus on key marketing tactics for reaching federal audiences including: most trusted sources, advertising tactics and event and webinar attendance. In addition to marketing tactics, we’ll share how feds are feeling ... Read more

September 2018 Newsletter

October 4, 2018

upcoming events WEBINAR: Differentiation in a Crowded Federal Market: Do You Stand Apart? Wednesday, October 17, 20182 – 3 PM EDT With so many government contractors in the market competing for the same market share, how do you make sure you stand out? Market Connections President, Aaron Heffron and Boscobel Communications CEO, Joyce Bosc will review how contractors have (or have not) differentiated themselves. We will present findings from a recent analysis of messaging and taglines from top contractors, highlighting similarities, and differences, and the challenges marketers are facing as they try to present new and old brands in the market. See how ... Read more

August 2018 Newsletter

August 31, 2018

upcoming events 2018 Federal Media & Marketing Study (FMMS) November 8, 2018Tysons Corner, Virginia LOW TICKET WARNING FOR EARLY BIRD PRICE! Don’t miss the chance to purchase your ticket or table at a reduced price! Join Market Connections and Sara Leiman from TMP Government as we present results from the 10th annual Federal Media & Marketing Study. This comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision makers by providing them key data about their purchasing and media habits for the past 10 years. Join us to see an overview of this year’s results including overall ... Read more

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