Government Marketing University:
Defense One Tech Summit
(D1 Tech Summit – 2022)
June 13-17, 2022
In its 7th year, the annual Defense One Tech Summit will explore emerging technologies and their likely impact on the national security tactics and strategies of tomorrow.
How to Build Trust with Federal Prospects Who Don’t Know You
Trust. It’s a word nearly everyone uses when talking about marketing and selling, especially in the federal market. For good reason: trust is everything. You can have the best product or service in the industry, but if federal prospects don’t trust you, they won’t buy it. The best way to build trust is with face-to-face interactions. But to have those, you must get in the door and why would someone invite you in if they don’t trust you yet?
Understanding Brand Performance Is Key to Business Growth
As experts in the buyer’s journey, marketers know that only a small percent of buyers are actively seeking your product or service at a given time. When they are, sharing the benefits of what you sell is effective. But how do you reach those who will buy eventually, but aren’t ready and therefore not interested in the benefits you offer? By creating a memorable, respected, and trusted brand.
How to Market & Sell to Local Government Personas
From our fellow GovExec portfolio platform, The Atlas MarketEdge, this guide gives you tips to effectively market and sell specifically to decision makers at the state and local level. The state and local government market is fragmented, competitive, and constantly changing. To help develop and refine your state and local government marketing strategy, the first step is to get to know your buyer—really well.
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