GovExec’s GTM Series
Government Marketing University
GAIN 2022 (Spring Event)
June 8, 2022
GAIN 2022, is the premier business to government conference focused on training, research insights, networking and member-only experiences that better enable you to reach your government audience. This year the conference will launch in a two-part format with training topics, featured industry and government thought leaders and a hybrid attendance capability that aligns with the needs of government marketing, communications, sales and business development professionals. Sponsorships and registration are now available.
Understanding Brand Performance Is Key to Business Growth
By Susan Rose, Senior Director Insights and Content at GBC
As experts in the buyer’s journey, marketers know that only a small percent of buyers are actively seeking your product or service at a given time. When they are, sharing the benefits of what you sell is effective. But how do you reach those who will buy eventually, but aren’t ready and therefore not interested in the benefits you offer? By creating a memorable, respected, and trusted brand.
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