Government Marketing University:
Does the Buyer’s Journey Really Matter in B2G Marketing?
Senior Director of Content & Insights, Susan Rose, shares insights around her experience of building content for clients focused on one stage of the B2G buyer’s journey. Over the years, nearly 100% of the assets she has created have been targeted to users who are just becoming aware of a problem. That makes sense because that is a sweet spot in the buyer’s journey where businesses can have an impact in creating solutions, but is that enough?
ON-DEMAND WEBINAR: SLED Market Intent Signals with Erik Caldwell
As the former DCOO for the city of San Diego, Erik Caldwell released hundreds of RFPs across housing, transportation, technology, financial, energy, and consulting industries as well as overseen hundreds of millions of dollars in public spending at the city and state level. Now the Director of Data at The Atlas, Erik will now pull real-time data and insights from the state and local market every quarter to provide actionable intelligence that you can use to close more SLED deals.
Q2 Predictions In State And Local Government
Based on data gathered from February through April of 2022, this report from fellow GovExec platform, The Atlas MarketEdge, provides predictions of the states, regions, and personas most likely to actively engage with hot topics over Q2 2022. Topics covered are Cybersecurity, Citizen Engagement, Big Data,Homelessness, and Cloud Computing. Use this report to further refine your sales and marketing strategies for Q2 and Q3!
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