May 2022 Newsletter

Government Marketing University:
GAIN 2022 (Spring Event)
June 8, 2022

GAIN 2022, is the premier business to government conference focused on training, research insights, networking and member-only experiences that better enable you to reach your government audience.

SPECIAL REVEAL: 2022 FIT Buyer Journey
Market Connections will reveal results from the next study in our FIT (Federal IT) series at GAIN 2022. This study will take federal contractors through their customer’s unique buyer journey to uncover the key influences and information needed to help guide them to final selection of IT products and services including who the key stakeholders are during each stage of the journey; where they are going for information; and what types of information they find most valuable throughout the journey.

Does the Buyer’s Journey Really Matter in B2G Marketing?

Senior Director of Content & Insights, Susan Rose, shares insights around her experience of building content for clients focused on one stage of the B2G buyer’s journey. Over the years, nearly 100% of the assets she has created have been targeted to users who are just becoming aware of a problem. That makes sense because that is a sweet spot in the buyer’s journey where businesses can have an impact in creating solutions, but is that enough?

ON-DEMAND WEBINAR: SLED Market Intent Signals with Erik Caldwell

As the former DCOO for the city of San Diego, Erik Caldwell released hundreds of RFPs across housing, transportation, technology, financial, energy, and consulting industries as well as overseen hundreds of millions of dollars in public spending at the city and state level. Now the Director of Data at The Atlas, Erik will now pull real-time data and insights from the state and local market every quarter to provide actionable intelligence that you can use to close more SLED deals.

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