October 2021 Newsletter
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Government Marketing University’s GAIN 2021
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2021 Federal Media & Marketing Study
Our on-demand video and report provide the MUST-SEE results for federal marketers who are developing their media-buy strategy and marketing plans. How have things settled since 2020? What marketing should be reconsidered for 2021 and 2022? What will be the final impact on events and webinars? We surveyed nearly 2700 federal employees with over 25 job functions and over 40 product/service purchase categories to provide you the insights you need to make informed decisions.
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Market Connections Partners with Merritt Group for Lay of the Brand Podcast
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In the first of a three-part series on B2G Marketing, Peter Jacobs of Merritt Group and Aaron Heffron of Market Connections discuss how to optimize your account-based marketing (ABM) approach for the federal government market. Together, they dive into the evolution of federal ABM, if it’s a strategy worth pursuing, what should be considered when developing an ABM strategy, and how research can support federal marketers at every step.
11350 Random Hills Road, Suite 800 | Fairfax, VA 22030
703.378.2025 | www.marketconnectionsinc.com
