Attitude & Usage Research
Understanding Market Attitudes, Feelings & Perceptions
Measuring ROI on Marketing & Advertising
Market Connections conducts Brand Attitude, Awareness, and Usage Studies to help clients uncover how they’re perceived in their markets and how they compare to competitors. Organizations are often surprised at how low their awareness actually is. Even when the targeted audience has strong awareness levels, it may not necessarily fully understand and/or accept the organization’s offerings, attributes, and desired image.
Insights gleaned through our brand awareness studies enable clients to craft a new position — or strengthen their existing positioning and messaging through a more relevant and resonating marketing campaign. Moreover, the initial research data serves as a baseline metric against which later survey results can be compared to judge the effectiveness of marketing campaigns and budgets.