PulsePoll™

By Courtney Parsons | February 8, 2013

Stand Out from the Crowd in a Competitive Market

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In the current competitive environment, it's more important than ever to position your company as the thought leader at the head of the pack. PulsePoll™ surveys and corresponding infographics provide proprietary market insights to fuel your marcom and lead generation activities and garner the attention of your clients, prospects and the media.

Market Connections’ expert research team craft custom PulsePoll™ surveys designed to position your company or brand as a thought leader with a finger on the market’s pulse. Poll results will increase your company’s understanding of market needs and perceptions, while giving you demand generation content to leverage in white papers, webinars, presentations, proposals, sales materials, PR pitches and social media.

Leverage a PulsePoll™ and Infographics to:

  • Align your company with a particular topic or issue to demonstrate subject matter expertise
  • Position your company or brand as a market leader
  • Increase awareness of your knowledge and services
  • Develop social media-friendly content for distribution
  • Garner media attention

PulsePoll™ Project Specifications:

  • Online poll, four closed-ended questions
  • Target of 200 responses
  • E-mail blasts and reminders to target audience, plus open link for you to use in eNewsletters, on your website or via social media
  • Results provided in spreadsheet format

Infographic Specifications:

  • Professional graphical illustrations of up to four results from your poll to leverage in thought leadership activities, via social media and in PR outreach
  • Designed to meet your brand specifications or ours

Marketing and PR Support:

Market Connections' marketing communications team is also available to work with you to leverage your poll findings via PR and social media. Options include:

  • Write and distribute a press release
  • Author a white paper incorporating the results
  • Publish your results and infographics on our FedPulse® government industry blog
  • Share your results with our social communities via Twitter and LinkedIn
  • Share your results with target audiences via professional e-mail marketing
  • Host a landing page and download form for lead capture