Customer & Member Satisfaction Research
Market Connections offers deep experience in developing, executing and evaluating customer satisfaction surveys. Our clients use the insights our surveys provide to precisely focus their improvement efforts on the specific areas that will have the most measurable impact on customer loyalty, retention, and growth.
Many times, our clients have been able to save key accounts that would have otherwise been lost due to unidentified customer issues and brewing dissatisfaction. And, many clients use this research to ensure satisfaction on strategic government contracts, thereby increasing their chances of winning when the contract comes up for renewal.
Rather than putting business at risk by inaccurately guessing what customers think, a commitment to our expert research services will enable you to:
- Better define customer expectations
- Correctly assess your customer-facing strengths and weaknesses
- Find out how you compare to the competition
- Improve customer retention and, thereby, increase revenue and market share
[…] a post earlier last week, we talked about how customer satisfaction research is an important tool in helping with government customer relationship management — an area in […]
[…] implementing a customer satisfaction program. In fact, using a third party research firm to conduct customer satisfaction research is not only an essential part of building customer trust and loyalty, it helps identify issues and […]