To support advertising sales efforts, local news affiliate NBC Washington recognized the need to demonstrate their reach as a key local news and information source for federal decision-makers. After seeing Market Connections’ Federal Media & Marketing Study, they turned to Market Connections for an independent government market research study to help them prove to advertisers their position as federal decision-makers’ most-watched and most-trusted network for local news and information.
NBC Washington has agreed to make that study available to Market Connections’ clients and followers as an example of how a custom research study can help you learn important information about decision-makers in your target segments.
The blind custom study of federal civilian, defense and legislative decision-makers revealed:
- When key federal decision-makers watch local news and information on TV
- Viewer demographics of most-watched newscasts
- Types of programming and sports this key audience tunes into
- Top sources of news and information in the Washington region
The resulting Federal Audience Profile helps NBC Washington’s sales organization demonstrate to advertisers their reach to influential federal viewers. Consider how a custom study can help your business development team better understand and reach key target audiences.