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FIT Personas Study:
A Deeper Look Into Your Federal Customer

Date: Thursday, June 11, 2020, 2-3:30 PM EDT
This is a virtual event.

Register Now

Join us for the first study release in our new Federal Information Technology (FIT) series designed to help you get closer to your federal technology customer.

The FIT Personas Study will highlight the different profiles of individuals that influence and make decisions for IT products and services at the federal level. Personas have been an increasingly popular tool to identify and pinpoint specific personal and professional factors that influence the decision-making process. Combining qualitative and quantitative feedback, these results will help you understand what makes your customer tick, both personally and professionally, and provide you key insights to inform your marketing and business outreach strategy.

Study results will be followed up with a panel discussion with key federal marketing professionals on how they use personas as part of their federal marketing practices.

EXCLUSIVE TO EVENT ATTENDEES:

Those attending will have exclusive complimentary access to the report. On July 6, 2020 the overview report and detailed personas will be available for purchase to the general public.*

COST

  • $59 (includes access to report)**

PANELISTS:

Christina Morrison,  Federal Solutions Director, Proofpoint

 

 

 

Tom Nagle, Managing Partner, Statler Nagle LLC

 

 

 

AGENDA:

2:00 PM – 2:40 PM Welcome and study results presentation
2:40 PM – 3:15 PM Panelist discussion
3:15 PM – 3:30 PM Q&A with audience

 

Thanks to our marketing partners:

PSC logo Government Marketing University logo

**PSC members: Contact Mari Canizales Coache (maric@marketconnectionsinc.com) for member discount code.

*The 2020 FIT Personas results reports will be available for sale to the general public on July 6, 2020 starting at a price of $99.

 

 

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Cybersecurity Threat Prevention

Infographics

Cybersecurity PulsePoll™ Identifies Training as Top Priority for Government

A Market Connections PulsePoll™ of government IT professionals, conducted on behalf of Fort Meade Alliance, finds that training to prevent cyber security threats is an investment priority for more than 60 percent of federal civilian and defense/military organizations. The research found that:

  • Almost 70 percent of government IT decision-makers agree that end users are aware of agency security policies, yet lack of training is considered an obstacle to preventing cyber threats by about one-third of survey respondents.
  • Employee training is among the top investment priorities for prevention of insider threats
  • Employee training is a significantly higher investment priority for defense agencies, compared with their civilian counterparts

“Cyber security awareness training can help solve many of the challenges we face with protecting information technology assets, and our government’s most sensitive information and mission-critical systems,” said Deon Viergutz, president of Ft. Meade Alliance and director of cyber operations for Lockheed Martin Information Systems & Global Solutions.

“Through educational programs developed by our institutions of higher learning and through E.A.R.N., and other workforce training programs offered by the state of Maryland, current and future generations of cyber warriors are being prepared for careers in the industry,” said Jeffrey Wells, executive director of cyber development in the Maryland Department of Business and Economic Development. “With input from the government, this survey reinforces the need for education and training to evolve to meet the ever-growing demand for qualified workers in the field.”

The poll measured awareness and attitudes about a wide range of cyber security topics, including threats, challenges to insider threat prevention and investment priorities for prevention of insider threats. Survey results reflect respondents from federal civilian and defense/military agencies.

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