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Qualitative Research: In-Depth Interviews or Focus Groups? Which Method is Best for Your Needs?

Qualitative research is ideally suited to gain a deeper understanding of the opinions, motivations, frustrations, and priorities of your target audience. There are numerous ways to achieve this level of understanding, primarily through focus groups and in-depth interviews (IDIs). Both methods can be highly effective at uncovering and unlocking valuable insights.

The Importance of Understanding Your Brand

Revisiting the Leading Brands 2021 Panel Discussion Jonathan Sanders, Director, Research, GovExec In the B2G space, there are few things more important than understanding your brand — it is the story you tell without ever walking into a room. It is the reaction someone has when they see your company mentioned online. It is the…