February 22, 2018
upcoming events
WEBINAR: Best Practices: Attracting Federal Audiences to Your Live Events
Wednesday, December 13
2:00 PM to 2:45 PM EST
Events are a key channel for lead generation among government contractors, yet many are struggling with attracting the right federal decision-makers to their events. Hear results from our latest study that gauges factors and preferences that drive federal IT decision-makers to attend live events.
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highlights
Key Takeaways from the 2017 FMMS Shape Marketers’ Media
Last month, Market Connections revealed results from the 9th annual Federal Media and Marketing Study (FMMS) followed by a moderated panel of expert federal marketers. During this discussion, panelists noted key ...
Read more October 30, 2017
upcoming events
Federal Media & Marketing Study Breakfast
Thursday, November 2, 8:30 AM to 12:00 PM EDT VALO Park Conference Center (Formerly TEGNA), McLean, VA
The Federal Media and Marketing Study provides a comprehensive review of the media and buying habits of federal decision-makers across the country. This survey details more than 20 different job functions and maps them to individual media usage spanning print, broadcast, social, mobile and digital. Online regular ticket sales end October 31 and table (of 8) sales end Friday, October 27!
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highlights
Q&A: FMMS Founders Share Insights from 2017 Study
In preparation for the 2017 Federal Media and Marketing ...
Read more September 29, 2017
upcoming events
GAIN 2017 Conference
Friday, October 13, 2017, 7:00 AM to 5:00PM EDT Reston Town Center Hyatt, Reston, VA
Hosted by Government Marketing University, GAIN 2017 promises to provide you with new and innovative marketing ideas and case studies shared by government marketing experts. This cutting-edge, highly-interactive conference will focus on the hot topics that all government marketers are dealing with. Meet, interact and network with over 200 government marketers.
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Federal Media and Marketing Study Breakfast
Thursday, November 2, 8:30 AM to 12:00 PM EDT VALO Park Conference Center (Formerly TEGNA), McLean, VA
The Federal Media and Marketing Study provides a comprehensive review of ...
Read more August 31, 2017
upcoming events
930GOV Conference
Wednesday, September 6, 2017, 8:00 AM to 3:00PM EDT – Walter E. Washington Convention Center, Washington, DC
930GOV, hosted by Digital Government Institute (DGI), is the end-of-year learning exchange for government IT, management, and acquisition professionals. This free, one-day, multi-track conference allows government technical communities to connect, exchange, and gather ideas in one location from thought-leaders from each community. Take part in comprehensive programs with highly curated relevant content. Programs are focused on providing technology and service providers a space to authentically engage within technical communities. Be on the lookout for Market Connections’ research highlighted during the day.
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Webinar: ...
Read more July 27, 2017
upcoming events
Webinar: Best Practices: Using Research to Recruit and Retain the Right Talent for Your Company
Recruiting the right talent for your company is essential to its success. Retaining that talent is even more crucial in a competitive market. Join Market Connections’ Vice President, Laurie Morrow, as she shares how using this type of research can help you understand how your company and your competitors are perceived by top candidates, what their key needs and wants are for an ideal workplace, as well as barriers to attaining and retaining staff.
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highlights
Does Agency Recruitment Branding Really Matter?
The private sector has excelled at ...
Read more July 7, 2017
upcoming events
Did You Miss It? Webinar: Best Practices: Using Research to Position Your Company for Contract Wins
How can you ensure your next contract win? How can you unseat the incumbent or make sure you are best positioned to win during a recompete? The cost of responding to an RFP is simply too high to guess at the right approach and win themes. On June 28, Market Connections’ Executive Vice President, Aaron Heffron, shared how capture research can help you know exactly what you need to know to position your company for the win.
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highlights
How Research Informed One Company’s Capture Strategy
As ...
Read more May 30, 2017
upcoming events
Webinar: Best Practices: Using Research to Position Your Company for Contract Wins Wednesday, June 28, 2017 | 11:30 AM – 12:00 PM
How can you ensure your next contract win? How can you unseat the incumbent or make sure you are best positioned to win during a recompete? The cost of responding to an RFP is simply too high to guess at the right approach and win themes. Join Market Connections’ Executive Vice President, Aaron Heffron, as he shares how capture research can help you know exactly what you need to know to position your company for the win.
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Read more April 28, 2017
highlights
Federal Content Marketing Review: Results Shared at Breakfast Event, Available for Download
Together with Merritt Group, Market Connections released the findings from the 2017 Federal Content Marketing Review study at a live breakfast event this morning. This study focuses on the type of content federal decision makers prefer during the different stages of the buying process as well as the top channels for content marketing. Following study results, a panel of federal marketing professionals from Accenture, IBM, LinkedIn and SAP discussed results and their best practices for reaching this unique niche market.
DOWNLOAD THE OVERVIEW
Join the Conversation – LinkedIn Group: FedPulse: Winning ...
Read more March 28, 2017
upcoming events
2017 Federal Content Marketing Review Breakfast Briefing
Thursday, April 27, 2017
Crowne Plaza Hotel, Tysons Corner, VA
Market Connections and Merritt Group are partnering again to look at how content is influencing the federal buying process and best practices for leveraging content in marketing, communications and business development. This breakfast briefing will share results from the 2017 study followed by a panel discussion.
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Webinar: Best Practices: Using Research to Assess Market Perceptions and Company PositioningWednesday, April 5, 201711:30 AM – 12:00 PM
Join Market Connections’ President and CEO, Lisa Dezzutti, as she shares the importance of taking a baseline of how your ...
Read more February 27, 2017
upcoming events
Webinar: Best Practices: Using Research to Assess Market Perceptions and Company Positioning
Join Market Connections’ President and CEO, Lisa Dezzutti, as she shares the importance of taking a baseline of how your company/organization is perceived and tracking changes in awareness, consideration and preferences to gain an edge over your competitors and build stronger relationships with your customers.
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Save the Date! 2017 Federal Content Marketing Review Thursday, April 27, 2017 | Tysons Corner, VA
Market Connections and Merritt Group will be partnering again to look at how content is influencing the federal buying process and how contractors are leveraging content in ...
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