June 2017

July 7, 2017

upcoming events Did You Miss It? Webinar: Best Practices: Using Research to Position Your Company for Contract Wins How can you ensure your next contract win? How can you unseat the incumbent or make sure you are best positioned to win during a recompete? The cost of responding to an RFP is simply too high to guess at the right approach and win themes. On June 28, Market Connections’ Executive Vice President, Aaron Heffron, shared how capture research can help you know exactly what you need to know to position your company for the win. REGISTER NOW highlights How Research Informed One Company’s Capture Strategy As ... Read more

May 2017

May 30, 2017

upcoming events Webinar: Best Practices: Using Research to Position Your Company for Contract Wins Wednesday, June 28, 2017 | 11:30 AM – 12:00 PM How can you ensure your next contract win? How can you unseat the incumbent or make sure you are best positioned to win during a recompete? The cost of responding to an RFP is simply too high to guess at the right approach and win themes. Join Market Connections’ Executive Vice President, Aaron Heffron, as he shares how capture research can help you know exactly what you need to know to position your company for the win. REGISTER ... Read more

April 2017

April 28, 2017

highlights Federal Content Marketing Review: Results Shared at Breakfast Event, Available for Download Together with Merritt Group, Market Connections released the findings from the 2017 Federal Content Marketing Review study at a live breakfast event this morning. This study focuses on the type of content federal decision makers prefer during the different stages of the buying process as well as the top channels for content marketing. Following study results, a panel of federal marketing professionals from Accenture, IBM, LinkedIn and SAP discussed results and their best practices for reaching this unique niche market. DOWNLOAD THE OVERVIEW Join the Conversation – LinkedIn Group: FedPulse: Winning ... Read more

March 2017

March 28, 2017

upcoming events 2017 Federal Content Marketing Review Breakfast Briefing Thursday, April 27, 2017 Crowne Plaza Hotel, Tysons Corner, VA Market Connections and Merritt Group are partnering again to look at how content is influencing the federal buying process and best practices for leveraging content in marketing, communications and business development. This breakfast briefing will share results from the 2017 study followed by a panel discussion. REGISTER NOW Webinar: Best Practices: Using Research to Assess Market Perceptions and Company PositioningWednesday, April 5, 201711:30 AM – 12:00 PM Join Market Connections’ President and CEO, Lisa Dezzutti, as she shares the importance of taking a baseline of how your ... Read more

February 2017

February 27, 2017

upcoming events Webinar: Best Practices: Using Research to Assess Market Perceptions and Company Positioning Join Market Connections’ President and CEO, Lisa Dezzutti, as she shares the importance of taking a baseline of how your company/organization is perceived and tracking changes in awareness, consideration and preferences to gain an edge over your competitors and build stronger relationships with your customers. REGISTER NOW Save the Date! 2017 Federal Content Marketing Review Thursday, April 27, 2017 | Tysons Corner, VA Market Connections and Merritt Group will be partnering again to look at how content is influencing the federal buying process and how contractors are leveraging content in ... Read more

January 2017

January 28, 2017

upcoming events WEBINAR: Best Practices: Using Research to Successfully Introduce New Products, Services and Campaigns Developing new products, entering new markets and executing major communications campaigns can cost millions of dollars. Custom market research can ensure your budget is invested in the right strategies through new product, message and ad testing. Join us as we share how successful organizations use third-party research to make the most of their investment. REGISTER NOW highlights Message Testing Motivates Your Customers to Buy & Ensures ROI To ensure the messaging in a communications plan hits the right customer pain points and the right tone, savvy corporations don’t rely ... Read more

December 2016

December 28, 2016

upcoming events This holiday season, in honor of your business and friendship, Market Connections has made a donation to Arcadia Center for Sustainable Food and Agriculture – Veteran Farmer Program. highlights How Customer Service Impacts Your Brand Few things can tarnish your brand’s reputation faster than a bad customer experience, and customer experience starts with customer service. Response time, employee knowledge and skill, attention to detail and courtesy are universal customer service goals, regardless of your business. Failure to deliver consistently on any of those can tarnish your brand. READ MORE Marketing Planning 2017: Should You Attend Trade Shows and Events? The 2016 Federal Media ... Read more

November 2016

November 28, 2016

upcoming events WEBINAR: Best Practice Series: Retaining Your Customers and Contracts Tuesday, December 13, 2016, 11:30-12:00 PM (EST). Market Connections will share how successful government contractors use third-party research to solidify their contract base and ensure customers are satisfied with products, services and delivery. Learn how customer satisfaction and loyalty data provide valuable past performance information that can be used in recompetes — and even in winning new business. REGISTER NOW highlights Federal Contractor Boosts Contract Win Rates with Customer Loyalty Program When the government procurement process moved toward LPTA (lowest priced technically acceptable) awards, many long-established contractors had to re-evaluate their win strategies. ... Read more

October 2016

October 28, 2016

upcoming events 2016 Federal Media & Marketing Study Join us November 9th at the TEGNA conference center in McLean, Virginia for this popular event among B2G marketers. The annual study looks at media consumption habits of federal decision-makers. Save $15 on individual tickets and $50 on a table of eight with early bird registration through September 30. REGISTER NOW highlights Study Shows Federal Decision-Makers Use Multiple Channels for Information Government decision-makers are accessing information through an increasingly complex mixture of print, digital, mobile and social media, according to the findings from the 2015 Federal Media and Marketing Study. Early results from the 2016 study ... Read more