Content marketing tactics
Date & Time: Thursday June 29th, 8:00AM-11:00AM
Location: The Archer Hotel, Tysons VA
Cost: $250. (Early bird tickets $200 - available until 6/12)
Join Market Connections and GovExec as we present the findings from the spring iteration of our Marketing 4 the Public Sector (M4PS) study (formerly brought to you as the Content Marketing Review study)
Whether you are interested in a broad awareness campaign or a more focused agency-based marketing effort, you can expect to leave this information session with pertinent, actionable information to inform your marketing plans and strategies. Including:
- content marketing tactics
- current outlook regarding participation in in-person/virtual events
- media/content format preferences
- education & informing in the buying process
- content shelf life
Also:
- The spring survey results are included for registrants
- Attendees will receive a copy of the survey results within a week post-event
Agenda:
8:00–8:30 a.m. Check-in, breakfast and networking
8:30– 8:45 a.m. Welcome, Opening remarks:
Aaron Heffron, President of Insights and Research, GovExec
8:45 – 9:10 a.m. Section 1: Marketing the Funnel: Delivering the right content at the right time.
Anna Pettyjohn, SVP and Head of GovExec Marketing
Lisa Sherwin Wulf, Founder and Marketing Consultant, LSW Marketing
9:10 – 9:35 a.m. Section 2: Content Creation: Creating impactful content that resonates.
Susan Rose, Senior Director, Insights and Research, GovExec
Camille Tuutti, Writer, Strategist and CEO of Tuutti Frutti Strategies
9:35– 10:00 a.m. Section 3: Events and Webinars: Creating successful events.
Travis Wolfe, Director, Event Ops and Business Development, GovExec
Stephen Ellis, Director, Public Sector Marketing, Palo Alto Networks
10:00 – 10:25 a.m. Section 4: FED, SLED and Marketing on a Budget
Susan Rose, Senior Director, Insights and Research, GovExec
Monica Mayk, Head of Marketing, U.S. Public Services, Tata Consultancy Services
10:25– 11:00 a.m. Closing remarks and networking.
Aaron Heffron, President of Insights and Research, GovExec
Space is limited, so register early!
Early bird pricing (ends June 12): $200
Cost: $250
