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Content marketing tactics


Date & Time: Thursday June 29th, 8:00AM-11:00AM
Location: The Archer Hotel, Tysons VA
Cost: $250. (Early bird tickets $200 - available until 6/12)

Join Market Connections and GovExec as we present the findings from the spring iteration of our Marketing 4 the Public Sector (M4PS) study (formerly brought to you as the Content Marketing Review study)

Whether you are interested in a broad awareness campaign or a more focused agency-based marketing effort, you can expect to leave this information session with pertinent, actionable information to inform your marketing plans and strategies. Including:

  • content marketing tactics
  • current outlook regarding participation in in-person/virtual events 
  • media/content format preferences
  • education & informing in the buying process
  • content shelf life


8:00–8:30 a.m. Check-in, breakfast and networking 
8:30 – 8:45 a.m. Welcome, opening remarks. 
8:45 – 9:10 a.m.  Section 1: Marketing the Funnel: Delivering the right content at the right time. 
9:10 – 9:35 a.m. Section 2: Content Creation: Creating impactful content that resonates. 
9:35– 10:00 a.m. Section 3: Events and Webinars: Where are we now and where are we going?
10:00 – 10:25 a.m. Section 4: FED, SLED and Everything In Between:

Developing a content marketing strategy that is economical but relevant across segments.

10:25– 11:00 a.m. Closing remarks and networking.