Full report available Friday December 9th, 2022
ABOUT THE STUDY
The Marketing for the Public Sector report represents the views of thousands of federal and state/local employees in a variety of positions.
Focusing on engagement within the digital landscape, this study is meant to empower marketers with the knowledge they need to perfect their marketing plans, campaigns, and content.
Created in an easily digestible and navigable format, the report presents pertinent information about audiences’ media engagement habits across broadcast, social, and digital sources.
Whether you are interested in a broad awareness campaign or a more focused agency-based marketing effort, we want to give you the valuable, trusted data and insights on the media and engagement habits of those tough-to-reach federal and state/local audiences.
WHAT TO EXPECT
- Full Report – Contains data and insights on both federal and state/local customers
- Topics Covered – Demographics, job functions, trust in media sources/social media websites, confidence in news (among others)
- Publications & Digital Sites – Government media, business and news media, technology & industry, social media & lifestyle
- Key Insight – Top concerns for next year, time spent listening to news/radio, accessing social/news media on an average workday, most trusted social media sites