FAIRFAX, Virginia, February 6, 2018— Market Connections, Inc. announced the promotion of Aaron J. Heffron to president of Market Connections, effective immediately. Lisa Dezzutti, who had held the title of president, will continue to serve as the company’s chief executive officer.
Heffron has more than 25 years of experience in the market research industry. After working for several years on the client side for various trade associations, he originally joined Market Connections over a decade ago serving as a research director, and later as vice president of research services. He continued to have successful engagements as senior vice president for public affairs research at Harris Interactive and executive director of government research at The NPD Group. Returning to Market Connections in 2017 as executive vice president, Heffron has led business development and marketing efforts and overseen expansion into new markets while working to develop new products and services to support clients’ business needs. He is a respected leader and partner in the organization and industry. In his new role, Aaron will be responsible for executing the vision and goals of Market Connections and oversee its day to day operations. He will continue to report directly to Lisa Dezzutti.
“In recognition of the many contributions Aaron has made to the company during his tenure here, I am pleased to announce his promotion to president,” stated Dezzutti. “Aaron and I have worked together over the last 15 years, and I look forward to continued collaboration with him as we pursue our strategy of selectively growing and further diversifying our product and service offerings and advancing our goal of delivering the highest quality, actionable research to our clients.”
Heffron added, “I’m proud and honored to lead Market Connections and continue to build on the remarkable efforts and vision that Lisa established over the past 20 years. This company is truly a first-class research organization that continues to provide market insights to the top companies both in the public and commercial sector. As a researcher and executive, I know the importance of being a partner that can deliver high quality service and market expertise. We will continue to guide our clients with solid research and strategic insights to help them make better decisions.”
About Market Connections, Inc.
Market Connections delivers actionable intelligence and insights that enable improved business performance and positioning for leading businesses, trade associations and the public sector. The custom market research firm is a sought-after authority on preferences, perceptions and trends among the public sector and the contractors who serve them, offering deep domain expertise in information technology and telecommunications; healthcare; and education. For more information, visit: www.marketconnectionsinc.com.