Rubrik is a start up; an extremely successful start up. The company makes data backup and recovery software, and is competing with industry giants like EMC and Veritas.
According to the article “$100M Startup Winning In $50B Industry At Expense Of EMC And Veritas?” in Forbes, the Palo Alto-based company is growing so fast that in the six quarters since it began selling its product, its private market value has soared to $1.3 billion. The company is doing this by wining customers from enormous incumbents in a $50 billion market. Read the full Forbes article for the author’s take on why huge companies would choose to move over to a start up, when so many of them fail
According to Bloomberg Technology (where we found the video above), Rubrik says its software can run directly on cloud products from Amazon.com Inc. and Microsoft Corp. That means customers of those services can use Rubrik to catalog and back up their data. Rubrik can provide back ups to both data stored on-prem and in the cloud.
For taking the data back up industry by storm, Rubrik has earned a Top Innovator commendation.