In the past, we have shared some interesting insights from our Federal Media & Marketing Study. We highlighted how federal employees respond to targeted advertising across websites and social media sites visited for personal reasons. We also discussed the confidence levels they have in the news reported from different sources. But year after year, what our audience wants to know is which digital sites are feds actually visiting?
Leading the list of top federal and congressional sites is GovExec.com, with over one third (37 percent) of federal decision makers and influencers listing it as a site they visit. Rounding the top three, are FederalTimes.com (25 percent) and Politico.com (24 percent).
In addition to being first among federal and congressional sites, when compared to the top general websites including Weather.com, CNN.com and FoxNews.com, GovExec.com ranks fifth among these high-volume sites, proving this website is one marketers should definitely consider if they are trying to reach federal audiences.
While GovExec.com, ranks at the top of both federal and general digital sites across the overall audience, if you were to slice and dice the data by demographic, the list of top digital sites looks different. When focusing on defense agencies, DefenseNews.com and MilitaryTimes.com rise to the top of the list of federal and congressional digital sites visited.
While a general direction for the overall federal audience is helpful, we know federal marketers often need more detail for specific agencies, product categories or level of decision-maker. Whether you need data to launch a broad awareness campaign or a deeper dive for more detailed information to support your agency-based marketing, subscriber-level access to the Federal Media & Marketing Study data dashboard can help federal marketers track media habits based on specific demographics, including agency type, specific agency, location, job function and purchasing area, among others.
Learn more about the study and subscribe to the dashboard.
Did you miss the Federal Media & Marketing Study breakfast event? Join us for the first of our webinar series highlighting key points and insights from the study, “Marketing Tactics and the Federal Environment: A Federal Media & Marketing Study Webinar.”