Date: Thursday, December 12
Time: 2-2:45 PM EST
While Market Connections has tracked the top social media sites among federal employees over the years through the Federal Media & Marketing Study, we wanted a deeper understanding of the “how” and “why” federal employees are using social media to help provide our clients deeper insights for their social media strategies.
Are feds using social media for work purposes? If so, who or what are they following? How often are they accessing social media? How do they react to advertising on this platform? With recent news and events, are they concerned about privacy? Are there other challenges and issues for those trying to market to this audience that should be considered?
Join Market Connections as we dive deeper into social media marketing for the federal market. Based on survey results of 200 federal decision-makers taken this fall, get a better understanding of how this audience engages with social media sites to help you make informed decisions for your company’s social media marketing.
- Aaron Heffron – President, Market Connections
- Casey Dell’Isola – Account Supervisor, Public Relations, REQ