WEBINAR: Marketing Through Professional Associations: Reaching Your Government Clients

Date: Thursday, June 27
Time: 2-2:30 PM EDT
Cost: Free

Multiple Market Connections studies show the value of professional associations when trying to reach federal IT decision-makers. While we know many federal employees are members, which professional associations are federal IT decision-makers joining? How do they interact with different types of associations? How does this differ between agency types and job roles? Most importantly, as a government contractor trying to connect with this audience, what are some benefits to targeting or working with associations and how can they help amplify your brand, message and sales?

To help answer these questions, this spring Market Connections conducted a PulsePoll™ to understand what associations federal IT decision-makers were joining, and their level of engagement and participation. Married together with topical association findings from our most recent Federal Media & Marketing Study and Content Marketing Review, we will provide key results and recommendations in this complimentary webinar.

Presenter:

• Aaron Heffron – President, Market Connections