Blog - (Archived)

Webinars in Place of In-Person Events – A New Normal?

March 24, 2020

Understand Public Sector Preferences & Consumption Like many of you, recent events have caused us to cancel or postpone our in-person meetings, events and conferences based on government guidelines to create some social distance to protect ourselves and our community. Many of these events and meetings were crucial to our business from both an educational and business development perspective. While it’s a good thing for our nation, marketers will need to review and revisit their plans for reaching target audiences and could affect the way our business works not only over the next couple of months, but we may well feel the ... Read more

WiTConnect Event Focuses on the State of Technology in Healthcare

March 19, 2020

Women in Technology recently hosted their quarterly WiTConnect event focused on the state of technology in healthcare. This event focused on the top challenges faced in the Healthcare IT industry by bringing a panel of industry experts to share their experiences. Predominantly focused on the public sector, the following panelists shared the priorities, challenges and innovations being seen from both sides of the industry as they look for solutions and work together to improve citizen and agency experience: Stacie Alboum, Deputy Director, Center for Information Technology (CIT), National Institutes of Health (NIH) Maheen Mirza, Director, Dell Technologies, Federal Healthcare Genevieve Morris, Founder, Integral ... Read more

What’s More Dangerous Than a Dissatisfied Customer? A Silent One

February 20, 2020

By Laurie Morrow, Vice President, Research Strategy Have you ever been so pleased with an experience in a store, restaurant or other establishment you do business with, that you went out of your way to tell the management how delighted you were with the experience? No. Neither have I. Most of the time, I’m just too busy. On the flip side, have you ever been so dissatisfied with rude customer service, poor product quality or had an overall bad experience that you asked to speak to a manager, called their corporate office or written their corporate headquarters to complain? On occasion, I have taken ... Read more

Artificial Intelligence & Intelligent Automation: Top Takeaways from the ACT-IAC Forum

February 13, 2020

Artificial Intelligence (AI), Intelligent Automation (IA) and Robotics Process Automation (RPA) – should we be worried about machines taking over the world? Could Skynet or VIKI really happen in our not-so-distant future? Are we headed towards a Matrix society, or more realistically, should we be worried about our own jobs? While Hollywood may have captured a more fearful version of a world with AI and robots, in real life, this technology surrounds our personal lives. Just ask Siri or Alexa. From auto-filling words when we start typing to providing us driving directions and recommending our next purchases (surprisingly, to our taste), ... Read more

Winning Contractor: Lockheed Martin Wins $1.9B DoD Contract to Support and Sustain F-35 Fleet

January 16, 2020

Congratulations to our friends at Lockheed Martin for their recent Department of Defense contract win to support and sustain the F-35 Lightning II combat jet fleet through 2020. Awarded annually, this contract provides a range of improvements to Lockheed Martin’s repair and maintenance network. It will pay for advanced engineering work, fleetwide data analytics, pilot and maintainer training, supply chain management resources, and the services of industry sustainment experts at air bases and depots. “The F-35 continues to deliver exceptional capabilities to the field, and this contract ensures F-35s are mission ready to meet warfighter needs,” said Greg Ulmer, the Lockheed Martin ... Read more

Research to Support Your Federal Marketing and Business Development Plans

January 9, 2020

Do you have the information you need to create and justify your marketing strategy for the upcoming year? The “right” information can take many forms, including customer feedback, prospects’ spending plans, agencies’ strategic direction, and the important factors for key decision-makers and influencers. Limited budgets and tight timelines can often hamstring the most well-thought-out plans for information gathering. Market Connections has worked with dozens of public sector contractors over the years to get them the right information at the right time. Whether it’s maximizing the use of free resources or commissioning custom research, here is what we have learned works ... Read more

Is Social Media a Viable Way to Reach Federal Workers?

November 22, 2019

While federal workers are not necessarily learning new dance moves on TikTok during the workday, they are seeing work-related ads on Facebook, connecting on LinkedIn and following current events on Twitter. Personal devices are present in the workplace and provide access to social media throughout the day. But as with any digital media, preferences can change, usage varies by age and the level of influence can differ by platform. To understand federal decision-makers’ media usage habits and trends, for over a decade, Market Connections conducts an annual Federal Media & Marketing Study (FMMS). In response to the uptick in the use ... Read more

Stadiums, Arenas and Venues: Winning Strategy for Brand Awareness Among Feds?

October 16, 2019

Congratulations to the Washington Nationals who recently won the National League Championship Series (NLCS) and are headed to the World Series! Both local and national audiences will be tuning in to see if the Nats can continue their streak and whether their good luck charm (the baby shark) can take them all the way! During the post-season, not only are players like Scherzer, Turner or Rendon front and center on people’s TV screens and in-person at games to thousands, but so is the venue they are playing in. Which begs the question, should government contractors be sponsoring or advertising at these highly ... Read more

Cisco Tops Great Place to Work’s List for 2019 World’s Best Workplaces

October 10, 2019

Congratulations to our friends at Cisco for topping the list of Great Place to Work’s annual study: 25 of the World’s Best Workplaces. According to Great Place to Work, how employees view their workspace is the key to understanding what the workplace is like. “Employees around the world all want the same thing in a workplace: Trust. They define a great workplace as one where leaders demonstrate credibility, respect and fairness.” Those companies who make this a priority reap the benefits of employees having a great experience. These include increased loyalty and retention, higher productivity and a greater cooperative spirit. What do ... Read more

Will Your Ad Weather Well with Feds?

October 3, 2019

Every year, Market Connections’ Federal Media and Marketing Study helps companies meet their federal customer “where they are.” Whether it’s raining, snowing, sunny, hot or cold where they are, one thing we can forecast for sure, Weather.com and AccuWeather.com are among the most frequently visited digital sites by federal workers year after year. New this year, we also found that weather apps are the most downloaded mobile applications with an average of one out of five federal workers having these apps on their mobile device. These results cause us to joke internally that, “Weather is King!” Does this mean you should advertise ... Read more

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