Blog - (Archived)

Mergers & Acquisitions: Northrop Grumman Acquires Orbital ATK

June 28, 2018

Company Renamed Northrop Grumman Innovation Systems   For those of us in the federal market, news of mergers & acquisitions are steadily becoming the norm.  Throughout all mergers, senior leadership faces new challenges to make sure that customers are well informed and satisfied, prospective business partners are clear on roles and responsibilities and the culture and employees of the new combined company are all moving the right direction. In the news this month, the U.S. Federal Trade Commission cleared Northrop Grumman’s purchase of defense and space contractor Orbital ATK, thereby making Orbital ATK Northrop Grumman’s fourth business sector, named Northrop Grumman Innovation Systems. ... Read more

Is Your Brand a Leader in Your Market?

June 21, 2018

Your brand is a critical contributor to the value of your company. If you aren’t leading, you may be falling behind. From overall awareness to specific perceptions, your brand carries the weight of your company’s mission wherever it goes. Both consciously and sub-consciously, your brand is constantly evaluated by your prospects and compared to your competitors. Your brand perception in the market is the floor for the evaluation of all your products and services. Poor, or non-existent, brand perceptions start you in a hole. A brand that leads knows what it wants to be, where it wants to be and ... Read more

Congratulations 2018 NVTC CFO Award Winners

June 12, 2018

Market Connections would like to congratulate Accenture Federal Services’ chief financial officer, Christine Bailey, along with all other nominees and awardees at Northern Virginia Technology Council’s (NVTC) Annual CFO Awards Ceremony held Monday, June 4 in Tysons Corner, Virginia. The 22nd annual NVTC CFO Awards recognize local chief financial officers for outstanding achievement and excellence in promoting the area’s technology community. The winning CFOs are as follows: Christine Bailey, Accenture Federal Services (Division/Group) Jennifer Felix, Vencore (now Perspecta) (Private Company) Adrian Muniz, Logi Analytics (Emerging Growth) Mark Lynch, Appian (Public Company) In addition, to the awardees above, NVTC also honored Todd Headley with the Michael G. Devine ... Read more

Strong Marketing Departments Increase Business and Revenue

June 6, 2018

The days of marketing departments as a hit to the bottom line are a thing of the past. In 2018, marketers provide more value than ever for companies as strong branding and positive customer experiences support long term growth. For those working in the highly competitive federal market, with its unique challenges and regulations, a strong marketing department working closely together with business development is crucial to winning business and should be budgeted for accordingly. In a recent article, “8 Reasons Why Marketing is a Revenue Centre – Not a Cost Centre,” Ramona Janson shares how even through her company’s financial ... Read more

Lessons Learned from the Webinar: Taking Advantage of the 2018 Defense Budget Influx

May 30, 2018

Signed into law in February, the Bipartisan Budget Act of 2018 is a two-year agreement that raises the spending caps for both defense and non-defense in FY2018 and FY2019. The increase has been cause for great expectation and speculation in a government contractor community eager for a return to the days of strong and sustained growth. However, not everyone shares that rosy view, with a minority of skeptics wondering, despite the fanfare, if spending will grow at healthy levels, if at all. As is often the case where large sums of promised spending collide with congressional scrutiny, the answer may lie ... Read more

Congratulations to Women in Technology 19th Annual Leadership Award Winners

May 21, 2018

Market Connections would like to congratulate all winners of Women in Technology’s (WiT) annual leadership awards for the unique vision and talent they bring to the industry. The annual awards, presented on Thursday, May 17th, highlight the breadth of talent among women in entrepreneurial, government and corporate roles across the Washington, DC region. As a woman-owned company, Market Connections appreciates the acknowledgement of talented women in the field, many of whom we work with on a day-to-day basis. Lisa Dezzutti, Market Connections’ Chief Executive Officer, founder and former WiT Board Chairperson said of the organization, “I am so proud to be ... Read more

Q&A: Christie Cox, Marketing Director, Unisys Federal Shares the Value of Research to Support Marketing Efforts

May 3, 2018

After completing two recent studies with Market Connections, we reached out Christie Cox, Marketing Director at Unisys Federal to understand how this research is supporting their marketing and sales strategies. Unisys’s offerings include security software and services; digital transformation and workplace services; industry applications and services; and innovative software operating environments for high-intensity enterprise computing. Unisys has always understood that the federal market has unique challenges and needs; from budgetary restrictions to constantly changing federal mandates and requirements; and has been a long time consumer of research in the industry. MC: Can you give us a little background as to why ... Read more

Market Connections Clients Among Top 40 Finalists Announced for ACT-IAC’s 2018 Igniting Innovation Awards

April 19, 2018

Market Connections would like to congratulate our current and past clients: Booz Allen Hamilton, IBM Global Business Services, Leidos, Microsoft, AT&T and the U.S. Department of Education for their recognition as top innovators and selection as finalists for ACT-IAC’s 2018 Igniting Innovation Awards. Clients and nominated programs include: “We are proud to see companies so familiar to Market Connections on this list,” says Aaron Heffron, Market Connections president. “Our relationships with these organizations have taught us why it is important to be a leader and innovator for whatever market you’re in. These companies set high standards for themselves and it is no ... Read more

Weekly News Kick Off: Health IT Marketing to See Growth, New Cyber Laws Could Pave Way for Unified Threat Defense

April 13, 2018

Welcome to the first weekly news kick off of the new year. It looks like health IT marketing is going to enjoy some growth, while all of those cyber laws President Obama signed at the end of the year could pave the way for a unified threat defense. Enjoy these highlights. Health IT Outsourcing Market to See nearly Nine Percent Annual Growth Through 2019 A new market report has projected an 8.60% compound annual growth rate for the healthcare and life sciences information technology outsourcing market from 2015 to 2019. According to the report, cloud computing is among the outsourced technologies designed ... Read more

How Important Are Relationships in Government Marketing? VERY!

April 13, 2018

A few days ago, I attended the Amtower Summit on Selling to the Government.  Though a variety of topics were discussed, the most significant point I took away from the event was the overall importance of relationships in B2G marketing.  Building relationships increases top-of-mind awareness, makes it more likely that your customers will come back to you, and can ultimately increase your market share and revenues.  But how does one build relationships?  Truly, there is no “silver bullet”, but with a dedicated effort, you can steadily build mindshare among your market. First of all, you need to understand exactly who your ... Read more

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