Blog - (Archived)

Best Practices for Researchers: E-mail

July 12, 2010

A recent session at Marketing Research Association’s Annual Meeting highlighted different laws that affect market researchers. A session exploring the possible perils for companies involved in B2B research outlined laws regarding sending communications (telephone, fax, or e-mail), data security, privacy, and trade secrets.  There are several laws regarding sending unsolicited communications via fax and e-mail. They are the Telephone Consumer Protection Act of 1991(TCPA), the CAN-SPAM Act of 2003 and the Junk Fax Prevention Act of 2005 (JFPA). The TCPA and JFPA refer specifically to commercial messages delivered via telephone and fax. The CAN-SPAM Act defines commercial messages this way: In general:  The term ... Read more

Why LinkedIn, Why Now

July 8, 2010

If you’re still on the social media sidelines, it’s time to get into the game In a Washington Technology column on July 6, 2010, Marketing expert and B-to-G consultant Mark Amtower uses Market Connections’ current Social Media Study to make a case for contractors to differentiate themselves with a well-thought-out social media strategy. The current Market Connections Social Media Study indicates rapidly growing acceptance and use of social media tools by both industry and government. Amtower wrote, “Government is lagging behind, but federal agencies have more restrictions for everything. However, the study indicates the growing use of social media by 29 percent ... Read more

Lockheed Martin and Market Connections Present Cyber Security Study Findings

July 8, 2010

Webinar details government attitudes on cloud computing The Lockheed Martin Cyber Security Alliance and Market Connections presented the webinar Securing Data in the Cloud on June 23, 2010. The live event shared findings from a recent research study of federal government IT decision-makers and influencers involved specifically in cyber-related activities. The presentation detailed awareness of and attitudes on cloud computing and cyber security in federal agencies, in addition to considerations when moving to a cloud computing environment. View a recording of the webinar. Speakers included: Melvin Greer, Lockheed Martin Information Systems and Global Solutions’ (IS&GS) Cloud Computing Strategist, moderated the session. Cynthia Poole, Director of ... Read more

Taking Care of Your People Takes Care of Your Business

June 30, 2010

Guest Post by Kathy Albarado, President, Helios HR In an economy where every dollar is cautiously and carefully spent, the most important investments become apparent. Companies admit the secret to their success is their employees. Even in a down economy, investments in employee programs are on the rise. Organizations with strong employee development initiatives achieve a critical competitive advantage. A global workforce survey conducted by Towers Perrin found that companies with the highest levels of employee engagement achieve better financial results and are more successful in retaining their most valued employees. In fact, companies with the largest percentage of engaged employees experienced ... Read more

Market Connections Presents Helios Apollo Awards Best Practices in Employee Growth and Development

June 30, 2010

  Market Connections research manager John Kagia presents this year’s best practices overview to a crowd of over 400 at the Apollo Awards on June 3 in Falls Church, VA. Helios HR, a provider of outsourced, consulting and recruiting human resource (HR) services that optimize workforce and HR operations, on June 3 announced the winners of the 2010 Apollo Awards, the premier award recognizing employers in the Washington, DC-area that promote employee development initiatives. Market Connections surveys all nominees and analyzes the results in a best practices program overview. This year a clear trend emerged: leading companies are offering their employees customized training programs in skill development (i.e. personal, ... Read more

GMF Event: Register Today

June 28, 2010

The Government Marketing Forum is hosting the premier event for marketing professionals on July 13th, 2010.  Learn channels to reach the government, from direct mail to Facebook.   Seating is limited, so sign up today to reserve your seat.  Date: Tuesday, July 13, 2010 Time: 6:00 pm – 9:00 pm  Place:  Tower Club, Tysons Corner, VA Cost: $60 prior to July 12; $70 at the door  Click here to register. Read more

Federal Community Social Media Study

June 16, 2010

Don’t miss the highly anticipated 2010 Federal Community Social Media Study, a comprehensive look at the use of social media among federal agencies and their suppliers. This government market research is an excellent benchmark for social media usage in the federal community prior to the Obama administration defining its policy towards Web 2.0 technologies in the fall of 2009. Read more

WIT.Connect: Government Leaders at the Helm: Changes, Challenges, Opportunities…

June 16, 2010

Join Women in Technology for one of the most popular events of the year! Thursday, June 17, 2010 6:00 PM  EST – 8:30 PM  EST Ritz Carlton Tyson’s Corner 1700 Tysons Blvd, McLean, VA 22102 Register online now! Government is changing and the challenges and opportunities it faces are different from the past. A panel of government executives will explore a range of topics including open government and transparency, acquisition reform, human capital, sustainability, social networking, and agency-specific priorities and challenges.  Join us for a provocative and engaging discussion with these government thought leaders during these extraordinary times of change and opportunity. SPEAKERS: Linda Cureton, Chief Information Officer  NASA Kimberly Hancher, Chief Information Officer  ... Read more

Lockheed Martin Cyber Security Alliance Presents: Securing Data in the Cloud

June 7, 2010

Lockheed Martin, in conjunction with its Cyber Security Alliance members, Government Executive Magazine and Market Connections, Inc., will present “Securing Data in the Cloud” on Wednesday, June 23 at 12 noon EST via live webcast. Cynthia Poole, Director of Research Services at Market Connections, will share the results of a research study commissioned by the Lockheed Martin Cyber Security Alliance to measure awareness and attitudes on topics related to cloud computing and cyber security. Read more

Losing sleep over your to do list? Recontract!

June 3, 2010

It’s not uncommon in the workplace for people stress about whether we can accomplish what is expected of us or what we expect of ourselves. We may quietly fume at our desks, lose sleep, and avoid the intimidating task of approaching a supervisor to redefine priorities and expectations. Frequently, our own internal struggles, insecurities, and needs prevent us from productively handling a frustration before it becomes a full-blown problem.That’s when “recontracting” will come in handy. Read more


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