Blog - (Archived)

Leveraging Research for Market Exposure

June 2, 2010

Most organizations invest in research to answer critical business questions as well as learn more about their customers, prospects, and competitors. Investing in primary research by a third party is also an ideal way to generate compelling and relevant content that helps reinforce your organization as a thought leader and expert in the market. Establishing as one of the research objectives the generation of market-compelling content will help shape the survey design and budget to ensure data is collected that your target audiences would likely find useful. Indeed, some organizations conduct research with the sole objective of garnering market exposure. Often, ... Read more

Managing the Scope

May 26, 2010

If you’ve never led a market  study, take it from us – research is fascinating. In fact, it’s so fascinating that a study can easily creep beyond the initial scope.  This can happen because clients are so excited about getting market insights that they have a tendency to add new requirements to the study during the development phase. This can slow down the process, increase costs, and can lead to respondent fatigue. The key to avoiding scope creep is to allow the researcher to gather the requirements up front from all stakeholders involved. Often, when requirements are filtered through only one ... Read more

Upcoming Event: Future TV

May 19, 2010

Future TV: The Evolution of Television in the Age of Tivo, Online Video, User Generated Content, and 3DTV Presented by the Marketing Research Association Mid-Atlantic Chapter (MAMRA) May 25, 2010 Read more

Coming Attractions!

May 17, 2010

On May 24th, Market Connections will release the highly anticipated 2010 Federal Community Social Media Study, which will give a comprehensive look at the use of social media among federal agencies and their suppliers. Highlights include: • Government agency perceived challenges, risks, and opportunities • What agency employees feel they need in order to adopt more social media usage • How organizations that serve the federal government use social media to connect with these audiences • And much more! Contact Mari Canizales Coache today at 703-378-2025 or to learn more! Read more

Two Approaches to Hybrid Telephone-Online Surveys

April 14, 2010

We”ve mentioned in previous articles the merits of online as well as telephone survey methodologies. But what if you want a mix that gives you Slot Machines the best of both worlds? The kids, whose bums were spanked by their parents for investing exorbitant levels of money on the worst ring-tone you can imagine, were the generation of recent customers. We can successfully combine online and telephone methodologies in two unique ways, depending on the needs of your project. Approach 1: Online survey with telephone follow-up calls. Approach 2: Telephone interview with an online component. Click here to understand the opportunities ... Read more

Federal Marketing Experts Reveal Best Practices

April 8, 2010

On Wednesday, April 7, Women in Technology (WIT) hosted a panel discussion between federal marketing experts on their current and potential best-practice marketing strategies and tactics.  Lisa Dezzutti, President of Market Connections, moderated the event, leveraging data from our recent 2009-10 Federal Media and Marketing Study to guide the discussion. Click here for the panelists’ insights into federal procurement cycles, effective social media usage, and maximizing results from trade show attendance. Read more

A Tale of Two Cities

March 8, 2010

In the government market research study Market Connections released today at the GITEC Summit, Federal IT decision-makers liken their agencies’ speed of technology adoption to that of a Model T. Read more

Marketing to the Federal Government in 2010

March 1, 2010

Senior marketing and government executives share and discuss key trends and best practices in marketing and to the Federal government in 2010. Read more

Event Podcast Now Available!

February 25, 2010

Market Connections 2009-2010 Federal Media and Marketing Study briefing podcast is now available. Read more

One Strategy Does Not Fit All

February 6, 2010

Some government contractors mistakenly assume that their winning go-to-market strategy in one sector will perform equally well in another. But that is not always the case. Read more


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