Blog - (Archived)

Kicking Off a New Research Project

November 3, 2009

Research companies can typically submit a relevant and thoughtful proposal without delving into detailed background on the project or the intricate details on implementation strategies. But, once it’s time to get underway on the research, they’ll require a much deeper information dive at the kick-off meeting in order to structure an effective program. In this initial session, key stakeholders from both your organization and the research firm should do the following: Review everyone’s roles and responsibilities as they relate to the project. Discuss the business problems and/or information gaps you’re hoping the research program will address, including answers to questions such as: What, specifically, ... Read more

Cathy Cromley Joins the Team

October 17, 2009

Cathy Cromley has joined Market Connections as our new business development director. Read more

Taking the Guesswork out of Messaging

October 16, 2009

The right kind of research can reveal if the market understands a product or service and if the messaging is effective. Read more

Sharing your Research Past

October 8, 2009

Market Connections recommends that clients share relevant findings from previous qualitative, quantitative, and secondary research and analyses conducted by other research companies and by in-house resources. Read more

We’re Now on the GSA Schedule!

October 1, 2009

Market Connections has been awarded a General Services Administration (GSA) contract. Read more

Research Before Redesign

September 4, 2009

Everyone knows their web site is one of the most important touch points with customers and prospects.  Research studies can be immensely helpful during the process of redesigning a web site.  The findings can help maximize the value of the site for everyone that touches it including customers, prospects, partners, investors, press, and potential employees.   Research done before and after creating a new website design can help answer: Why people visit the site   How they’re getting to the site What would improve the visitors’ experience If the site is user friendly Click here to read more. Read more

Go Green or Go Home

August 26, 2009

We were recently asked to gather perceptions around the issue of going green. Companies want to better understand how important this issue is to their current and prospective customers, the best ways to deliver “greener” services and solutions, and how to effectively communicate the ripple effect of those green benefits to their customer organizations. This issue is of particular relevance to government contractors, as the Obama administration has made it clear that green and alternative energy sources will be a focus over the next four years. Certainly global warming is a primary reason for this focus. But, ... Read more

Who’s Your Champion?

August 25, 2009

There are many successful companies out there that don”t yet have a structured approach to research. In this scenario, a critical factor is having a motivated and empowered internal champion that can rally and integrate the stakeholders and drive strategic success. This person must be skilled at facilitating a continuous, cross-functional communications loop internally – all the way from developing an effective study, to prioritizing improvement activities that result from the findings, to monitoring those efforts via established metrics. In an ideal situation, the research champion would offer the following attributes: Decision-making authority: At times, he or she will need ... Read more

Tales from the River

August 14, 2009

Earlier this month, we got to enjoy one of my favorite company benefits, our quarterly company outing.  We like to get out of the office one day each quarter to do something fun and different.  It gives us a great chance to get to know each other a bit better, and build more team spirit.  Our destination of choice this quarter was white water tubing on the Shenandoah and Potomac rivers, where online casinos we floated (and flipped!) down stream.  With the help of the folks at River Riders, in Harpers Ferry, WV, we got a quick safety lesson ... Read more

Ensuring Your New Name Is The Right Name

August 10, 2009

Organizations are sometimes faced with an unavoidable need to change their name. Perhaps the need is driven by changes in the industry, an expansion of offerings and markets, a new strategic direction, or a merger or acquisition. For example, Blackwater Worldwide recently changed its name to Xe – pronounced “z” – which the president attributed to the company’s shift away from providing private security to training and logistics. (The desire to make a clean break from the past after years of widespread negative publicity surrounding the company’s work in ... Read more

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