Blog - (Archived)

Using Industry Events to Conduct Focus Groups

May 7, 2009

Conducting in-depth, open-ended discussions with your target audience can give great insight, including the “whys” behind their thinking and decisions, that just aren’t possible with large quantitative surveys.  Such qualitative research is used for testing branding and marketing campaigns before they’re launched, assessing product features and benefits, uncovering the market’s unmet needs, better understanding the impact of various factors on buying behaviors, and more. The most common qualitative methods are in-depth interviews (IDIs) and focus groups.  IDIs are certainly effective, especially if the targeted titles are senior-level executives who aren’t willing to leave their offices to participate in a group discussion.  However, they ... Read more

Certified Researchers Make a Difference

May 5, 2009

When checking out market research firms, it can be a good idea to find out how many of their employees are professionally certified.  The Marketing Research Association established the Professional Researcher Certification (PRC) program to validate industry knowledge, dedication, and professionalism among market researchers.  A PRC designation assures the credentials of market researchers and underscores their commitment to continuing their professional education.  Similar to certifications in other fields, it sets an industry standard for excellence in research. The PRC program also challenges participants to stay on the research industry”s leading edge through conference attendance, educational seminars, and peer-reviewed Also, they pick ... Read more

Nailing the Right Target Audience

April 7, 2009

It can often be a challenge for contractors to know precisely who their decision makers and influencers are in government agencies, making it difficult to strategically target their research as well as their sales and marketing activities and messages.  Titles may not even be a good indicator of decision-making involvement.  In fact, even within the same agency or department, similar titles will have greatly varied responsibilities and influence.  Click here for tips on how you can nail the right target audience. Read more

How to Make Sure your Samples are Balanced

March 25, 2009

It is likely that when you conduct your next research study, you’ll need to survey more than one population segment in order to meet your market intelligence needs. In this case, you’ll want to set the same survey quotas for each of them in order to achieve a balanced analysis. However, segment quotas are sometimes difficult to achieve. In this situation, professional researchers would likely weight the survey data during the analysis phase of the study to compensate for over or under representation in the sample, thereby balancing the samples to be more representative of the real world.    Click here ... Read more

Learn how to win more federal business!

March 20, 2009

Are you interested in the best practices government contractors who are winning federal business?  Interested in joining our discussion of business opportunities and challenges during these changing times?  Then do we have a great event for you! Get an inside look at emerging business development and marketing strategies by senior executives from the government contracting community.  Register today! Friday, April 3, 2009 7:30 a.m. Networking and continental breakfast 8:00-9:30 a.m. The Tower Club Tysons Corner 8000 Towers Crescent Drive Vienna, VA 22182 The event will include a presentation of results from our recently conducted 2009 Study of Federal Government IT Contractors and panel ... Read more

How Sharp is your Competitive Edge?

March 14, 2009

Given the tough economic times and the changes in the administration, government contractors are increasingly interested in gaining new business intelligence that will help improve their chances of winning and keeping contracts.  If approached correctly, market research can indeed reveal important market insights that can help contractors improve competitiveness prior to bidding and also monitor the evolving environment after they’ve won the business.  Learn more about how your company can sharpen its’ competitive edge in government markets. Read more

Take our Survey! How do you win Federal Business?

March 4, 2009

National Survey of Federal Government Contractors: Federal Business Development Strategies Survey Are you a key decision maker at a business serving the federal market? We invite you to participate in our national independent study of federal government contractors. Don’t miss this opportunity to contribute to this groundbreaking study examining best practices in winning government contracts. Share your candid insights in this short, 10-minute questionnaire. To show our appreciation for your time, Market Connections will send you a FREE Executive Summary of the report, your inside look at how your colleagues and competitors capture new business opportunities. You will also ... Read more

2008 Media and Marketing Study Webcast Available for Download

February 24, 2009

Did you miss our live webinar on the 2008 Federal Media and Marketing Study? Good news! Now you can download the webcast and listen to it at your convenience. Don’t miss this opportunity to learn more about the study, and get a special sneak peak at the results. Check it out! Read more

Michael Dell Speaks to NVTC

February 20, 2009

On February 3rd, 2009, Michael Dell, founder, Chairman of the Board and Chief Exceutive Officer, Dell Inc., gave the keynote at Northern Virginia Technology Council’s Premier Titans Series luncheon. Over 700 executives representing all aspects of Northern Virginia’s technology industry gathered at the Mclean Hilton for the event. The state of the global economy frequently came up during the discussion, with Dell seeing the economic stimulus package currently being debated in Congress as an opportunity to make the US more technologically competitive. Some ways to do this included investment in a to-the-home broadband or fiber network similar to the networks found ... Read more

Rebecca Shambaugh Offers Advice on “Sticky Floors”

February 9, 2009

Last week, I had the pleasure of attending a luncheon hosted by the DC chapter of the Association for Women in Communication, featuring a talk by Rebecca Shambaugh, author of It”s Not A Glass Ceiling, It”s A Sticky Floor. In a room of about 40 women, Ms. Shambaugh”s easy and personable speaking style made it feel like a group of friends having just having lunch and chatting. We discussed the seven ââ?¬Ë?sticky floors” that inhibit women from reaching their full potential in the work world, including: Perfectionism,?? A lot of women spend so much time in the tiny details that ... Read more


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