Blog - (Archived)

2008 Federal Media and Marketing Survey Hits the Airwaves

October 14, 2008

Today Market Connections issued a press release regarding our new “2008 Media and Marketing Study of the Federal Marketplace.” Click here to read the press release! And don’t forget to RSVP today for our special event launching the study! Read more

Join us as we launch our 2008 Federal Media and Marketing Survey

October 10, 2008

Market Connections is proud to announce the eagerly anticipated release of our “2008 Media and Marketing Study of the Federal Marketplace.” This one-of-a-kind data source will help federal marketers hone and direct their campaigns. Users of this report will gain access to an online tool that will allow them to cross-tabulate information on government decision makers, such as demographics, purchasing role, job function, and media usage and habits. This kind of personalization will allow you to access the data most relevant to your business, and focus your marketing investments. Join us later this month for a special event where we will ... Read more

The Fred Federal Show

October 6, 2008

Tired of the same hum-drum boring web content? Fred Federal is here to save the day! Our friends at Cisco and Federal News Radio have recently released a new web-based radio style drama: The Fred Federal Show. This Cisco-sponsored program features Fred Federal, a fictitious government employee (who also happens to be a cyber-hero) solving problems big and small using technology. Today I listened to the first episode and am now anxiously waiting for the second, which will be released in about two weeks. The Fred Federal Show is a quirky combination of radio drama and soap opera, and ... Read more

Speed-networking with the Wonderful Women of WIT

September 25, 2008

1″¦.2″¦..3″¦.Network! That was the name of the game at the most recent WIT.Connect, sponsored by Women in Technology. Karen and I had the opportunity to learn all about professional networking from one of the best in the business, Sheila Savar. Ms. Savar delivered an engaging presentation on the ins and outs of professional networking, followed by an opportunity to practice our new skills at a record speed of 2 minutes per person. The speaker explained the most important things to consider when networking. To summarize: What are your objectives? Do you want to make a sale, get a job, hire someone, ... Read more

“Websites Without Walls” – A great event!

September 12, 2008

Earlier this week I was able to attend an interesting event called “Websites Without Walls”, hosted by Forum One at the National Press Club. I was fascinated by the discussion of major changes the internet has made in society, and our modern reliance on technology to move ideas and intellectual property. Speakers even referred to these changes as the “information revolution”. A central idea to this movement of ideas through cyberspace was organizations’ responsibility to make information available and usable by their users. The moderator opened by showing imagery comparing the exchange of ideas over the internet with the movement of blood ... Read more

Mark Amtower’s Government Marketing Best Practices: A quick overview

August 26, 2008

Not too long ago, John and I had the opportunity to go to the Tower Club and spend a few hours participating in Mark Amtower”s Government Marketing Best Practices seminar. If you ever get the chance to go to one of his seminars, I highly recommend it. Not only is he full of useful information, but he is also a highly engaging speaker. Without giving away all of his secrets, here are a few take-aways from the seminar: Know your target market: What do they read, what events do atoledo they attend, and what organizations do they belong to? These ... Read more

Webinar Q&A

August 18, 2008

Thank you to everyone who joined us in July for our webinar, “How to Create a Competitive Advantage Using Market Research”. We hope you found it very informative. During the broadcast, we welcomed questions from listeners, but because of time were unable to answer all of them. Below are two viewer questions about research that we”d like to take a few moments to answer now. Q: How can one calculate the cost versus benefit of market research? A: This question relates squarely to your objectives. How much are you investing to bring that product to market? How much are you spending on ... Read more

Email Etiquette

August 8, 2008

In today’s world, many professionals rely on emailââ?¬â?a quick and convenient communication toolââ?¬â?as their chief form of communication. Personally speaking, I use email daily to keep in touch with almost all my clients and vendors. With so many messages going outââ?¬â?sometimes as many as a hundred a dayââ?¬â?it is important to always keep in mind the proper etiquette for business emails. Here are a few tips and tricks we at Market Connections use to send effective emails with a positive impact: 1. Re-read your message before sending it. Just step back and take a moment to consider your ... Read more

A Weak Economy Calls for Strong Market Data

August 8, 2008

For many businesses, an economic downturn usually means spending cuts across the board. And, experienced marketers know first hand that their budgets are often hit early and hard. Yet, even with a lower budget, expectations for marketing results typically remain high. At the same time, economic concerns are forcing your customers to be much more discerning in every phase of the decision-making process, including if they buy, how much they buy, when they buy, and from whom they buy. Read more

Upcoming Event: Amtower’s Government Marketing Best Practices: 2008

August 7, 2008

Don”t miss your chance to join our friend Mark Amtower at the Tower Club next Tuesday morning for an entirely new presentation highlighting what works and what doesn”t work when marketing to the government, including current hot topics such as Traditional vs. Web 2.0 Marketing Tactics. This is the BEST event for product vendors targeting the federal government, so don”t miss your chance to attend! Where: Tower online casino Club, Vienna, 17th floor When: Tuesday, August 12 Time: 7:30 AM- 11:00 AM, Continental breakfast included Investment: $195, including a workbook and TWO special bonus CDs Click here to sign up for Mark Amtower”s Government ... Read more

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