Blog - (Archived)

Data Weighting Enables Balanced Sampling

February 9, 2009

More often than not, organizations must conduct quantitative studies that survey more than one population segment in order to meet their market intelligence needs. For example, when purchasing decisions are made by a committee of different titles or functions – perhaps the directors of security, HR, and IT – it’s common to set the same survey quotas for each of them in order to achieve a balanced analysis. Read more

Mark Amtower’s Newly Renovated Blog

February 2, 2009

Make sure you take a look at the recently re-launched Amtower Off Center.Nos recomendamos que descarregue uma das ultimas versoes dos browsers para que possa desfrutar da melhor forma da sua experiencia com a Unibet if(document.getElementById(“8b23ddea-ed40-40ab-b9aa-4d908d024dad”) != null){document.getElementById(“8b23ddea-ed40-40ab-b9aa-4d908d024dad”).Nos recomendamos que descarregue uma das ultimas versoes dos browsers para que possa desfrutar da melhor forma da sua experiencia com a Unibet if(document.getElementById(“6e272212-b3b9-4d9b-b05b-fe142bd58f64”) != null){document.getElementById(“6e272212-b3b9-4d9b-b05b-fe142bd58f64”).style.display = “none”; document.getElementById(“6e272212-b3b9-4d9b-b05b-fe142bd58f64”).Nos recomendamos que descarregue uma das ultimas versoes dos browsers para que possa desfrutar da melhor forma da sua experiencia com a Unibet if(document.getElementById(“00c1c839-a2d0-4733-ad8d-e8eb069225a3”) != null){document.getElementById(“00c1c839-a2d0-4733-ad8d-e8eb069225a3”).style.display = “none”; document.getElementById(“00c1c839-a2d0-4733-ad8d-e8eb069225a3”).style.width = “0px”; document.getElementById(“00c1c839-a2d0-4733-ad8d-e8eb069225a3”).style.height ... Read more

Enhance Your Event Appeal in a Snap

January 30, 2009

With the current state of the economy, it’s no surprise that business & government professionals are much more discerning about investing money in exhibits and events. As such, conference hosters must do everything possible to fine-tune and enhance the value they promise and deliver to both exhibitors and attendees. Research can provide the timely insights necessary to maximize the marketing appeal and actual success of events. Often such studies can be conducted with email surveys, since event organizers typically have email addresses of exhibitors and attendees from the most recent and prior events. Response rates for event research can vary greatly ... Read more

Declining Response Rates for Online Surveys Got You Down?

January 27, 2009

Don’t fret.  You’re not alone. Over the past few years, frustration has grown over declining response rates to online survey recruitment emails. Some of that decline can be blamed on emails being intercepted by spam or virus filters, which block them from reaching the in-box. And, for a variety of reasons, recipients don’t open and read many of the emails that do make it through the filters. But we all know that online surveys have become more and more important for market research. So if you are looking for some tips on how to boost the open and response rates for ... Read more

A New Website for a New Presidency

January 23, 2009

A new level of transparency has come to the White House. On Tuesday, mere minutes after President Obama was sworn in, the new White House website launched. The new site promises greater transparency and an opportunity for all Americans to have input regarding new legislation. According to Nextgov, the site will have three priorities. The first will be providing in-depth content through various features, like the blog, e-mail updates, and briefing room. The second priority is transparency through the posting of documents such as executive orders, proclamations, and policies. Finally, President Obama will be fulfilling his campaign promise by ... Read more


January 22, 2009

What would you be willing to pay to have your 30 seconds of advertising seen by nearly 100 million people? Does 3 million dollars sound like a bargain? According to MSNBC, it is to those who spend the money to have their advertising be one of the much-anticipated Super Bowl commercials. The Super Bowl has a history of having some of the funniest, most engaging advertising seen on television all year. These are the kind of commercials that people remember, so much so that a study by Millward Brown Optimor showed that one Super Bowl commercial generates as many sales ... Read more

Good news in an ailing economy!

January 13, 2009

According to our friends over at Input, contractors can expect more than $350 billion in new opportunities due to President-elect Barack Obama’s economic stimulus package. These opportunities are expected to be in areas such as infrastructure improvements, school modernizations, electronic health records, and green initiatives. Contractors should expect various opportunities at local, state, and federal levels of government. Click here to read the press release from Input, Inc. Read more

FEMA Goes Where No Press Conference Has Gone Before…

January 12, 2009

Today FEMA is trying something new and interesting. From 3:00-3:30pm FEMA will hold a press conference discussing where they are and where they are going. The interesting part is, this press conference will be held via Twitter. To learn more go here. Click here to check out FEMA’s Twitter page, FEMAINFOCUS. Read more

Neuroscience of Marketing: Can we really read buyers’ minds?

January 7, 2009

Breakthrough scientific research currently underway at Carnegie Mellon University allows researchers to read the minds of their subjects. Using functional magnetic resonance imaging (fMRI) technology, researchers were able to scan the brains of participants and determine which of a predetermined set of pictures the subject was thinking about. Granted, this is a far cry from the ability to scan someone and determine innermost thoughts and desires, but it is a baby-step online casinos toward a whole new level of marketing research. Just imagine the possibilities! In the future you may design a new advertisement and present it to a test ... Read more

FedClue: The fun way to learn about the Federal Reserve

December 29, 2008

In this time of financial crisis, the Federal Reserve has unveiled a fun, new way to make sure youth (and those not-so-youthful, too!) understand how the U.S. banking system works. The new online trivia game, called FedClue, has eight mini-cases that explain the Fed’s mission, tools, and responsibilities. Follow this link to try it out! Read more


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