Blog - (Archived)

White House Releases Cyberspace Policy Review

May 29, 2009

Today the White House released their much-anticipated 60-day cyberspace policy review. According to the report, the review team found Cybersecurity to be lacking overall.  The White House team has already promised action.  On the White House Briefing Room blog, Melissa Hathaway, Cybersecurity Chief at the National Security Council, writes, “”¦we need a safe Internet with a strong network infrastructure and we as a nation need to take prompt action to protect cyberspace for what we use it for today and will need in the future.  Protecting cyberspace requires strong vision and leadership and will require changes in policy, technology, education, and ... Read more

Social Media and the Federal Government

May 20, 2009

On Monday, John Monroe with FCW Insider wrote an interesting post outlining five ways the use of social media sites (such as Facebook or Twitter) will change the way federal employees work.  He presents the case for allowing,?? and sometimes even requiring,?? use of social media at work, saying these types of sites could actually increase productivity, create more cross-agency collaboration, and increase interaction with the citizenry. Leave a comment and tell us what you think!  Will sites like Twitter and Facebook change the federal workplace, or are they merely a passing fad? Read more

Twitter is out of this world!

May 13, 2009

Twitter has permeated the online social networking scene, but this week the site has reached new heights!  Yesterday Computerworld reported on the in-orbit “tweet” NASA astronaut Mike Massimino sent from space, following the launch of the Atlantis.  He typed, “From orbit: Launch was awesome!! I am feeling great, working hard, & enjoying the magnificent views, the adventure of a lifetime has begun!” Massimino has already sent out another update from orbit.  Click here to follow Massimino on Twitter.  Read more

Debunking Market Research Myths

May 9, 2009

Market research is sometimes misunderstood by business-to-business and business-to-government executives who haven’t yet had the opportunity to utilize it as a business intelligence tool for driving performance improvements. Below are some of the more common misconceptions, along with our explanations of why they are false. Read more

Top Market Research Mistakes

May 8, 2009

Market research is an essential tool for understanding your customers and your competition.  Market research can also identify trends that affect sales and profitability.  However, successful market research takes thoughtful planning and strategy.  Here are four typical mistakes commonly made when setting out to do research. 1.    Focusing on the wrong target market  One of the most important elements of the market research process is identifying the sample.  It is vital that your sample represent the population you want information about.  For example, if you sell beef, but half of your respondents were vegetarian, your research is pretty much useless. 2.    Not ... Read more

Using Industry Events to Conduct Focus Groups

May 7, 2009

Conducting in-depth, open-ended discussions with your target audience can give great insight, including the “whys” behind their thinking and decisions, that just aren’t possible with large quantitative surveys.  Such qualitative research is used for testing branding and marketing campaigns before they’re launched, assessing product features and benefits, uncovering the market’s unmet needs, better understanding the impact of various factors on buying behaviors, and more. The most common qualitative methods are in-depth interviews (IDIs) and focus groups.  IDIs are certainly effective, especially if the targeted titles are senior-level executives who aren’t willing to leave their offices to participate in a group discussion.  However, they ... Read more

Certified Researchers Make a Difference

May 5, 2009

When checking out market research firms, it can be a good idea to find out how many of their employees are professionally certified.  The Marketing Research Association established the Professional Researcher Certification (PRC) program to validate industry knowledge, dedication, and professionalism among market researchers.  A PRC designation assures the credentials of market researchers and underscores their commitment to continuing their professional education.  Similar to certifications in other fields, it sets an industry standard for excellence in research. The PRC program also challenges participants to stay on the research industry”s leading edge through conference attendance, educational seminars, and peer-reviewed Also, they pick ... Read more

Nailing the Right Target Audience

April 7, 2009

It can often be a challenge for contractors to know precisely who their decision makers and influencers are in government agencies, making it difficult to strategically target their research as well as their sales and marketing activities and messages.  Titles may not even be a good indicator of decision-making involvement.  In fact, even within the same agency or department, similar titles will have greatly varied responsibilities and influence.  Click here for tips on how you can nail the right target audience. Read more

How to Make Sure your Samples are Balanced

March 25, 2009

It is likely that when you conduct your next research study, you’ll need to survey more than one population segment in order to meet your market intelligence needs. In this case, you’ll want to set the same survey quotas for each of them in order to achieve a balanced analysis. However, segment quotas are sometimes difficult to achieve. In this situation, professional researchers would likely weight the survey data during the analysis phase of the study to compensate for over or under representation in the sample, thereby balancing the samples to be more representative of the real world.    Click here ... Read more

Learn how to win more federal business!

March 20, 2009

Are you interested in the best practices government contractors who are winning federal business?  Interested in joining our discussion of business opportunities and challenges during these changing times?  Then do we have a great event for you! Get an inside look at emerging business development and marketing strategies by senior executives from the government contracting community.  Register today! Friday, April 3, 2009 7:30 a.m. Networking and continental breakfast 8:00-9:30 a.m. The Tower Club Tysons Corner 8000 Towers Crescent Drive Vienna, VA 22182 The event will include a presentation of results from our recently conducted 2009 Study of Federal Government IT Contractors and panel ... Read more


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