Blog - (Archived)

Federal Media and Marketing Study Webinar

December 2, 2008

Did you miss our October event premiering the 2008 Federal Media and Marketing Study? Don’t worry, we’ve got you covered. Sign up today to attend our free webinar, which will demonstrate the tool and provide a sneak peak at the results! The webinar will take place on December 16th from 1-2 p.m. To register for this event, please click here. Read more

The Classic Struggle Between Sales & Marketing

November 25, 2008

If you’ve been in the business world long enough, you’ve probably witnessed first hand the classic struggles between sales and marketing.  Sales people say the leads that marketing aquires aren’t qualified enough.  They complain that the sales support materials don’t fulfill their needs.  They don’t always understand the strategy behind marketing’s branding efforts.  Conversely, marketing professionals say that some sales people don’t adhere to the strategic messaging, or don’t take the time to learn new markets and applications the organization is targeting, or that they need to follow up on leads faster. These frustrations are common in organizations that neglect to strategically align sales and marketing.  While ... Read more

Calling All Channel-Based Organizations…

November 25, 2008

There’s no question that channel-based organizations reap many benefits from the broader market reach their resellers enable.  But, even under good economic conditions, they also face numerous challenges related to serving their markets via a decentralized sales structure.  One key to success for such organizations is to maintain a two-way exchange of relevant and timely information with value-added resellers (VARs). As markets continue to soften, VARs that survive and even prosper will find ways of helping customers re-plan to change with the times.  They’ll offer products and solutions that provide a much faster ROI, especially those that can make processes more efficient ad remove ... Read more

The Government Marketing Forum Fall Event New Administration Impact

November 21, 2008

On Monday, the Government Marketing Forum hosted its final event of the year. The subject was the impact of the new administration. The speaker was Stan Soloway, President and CEO of the Professional Services Council, the principal association representing the government professional and technical services industry. Soloway, a long time DOD executive, was most recently the deputy undersecretary of defense (acquisition reform) and concurrently, the director of the Defense Reform Initiative. As such, he was able to offer some rich insights into the environment the new administration is coming into, and what we can expect in the first few years ... Read more

Government Marketing Forum Event: How Will the New Administration Impact Government Contractors?

November 7, 2008

Don’t miss this great opportunity to hear Stan Soloway, President of the Professional Services Council, share his views on how the new administration will affect government buying. He will discuss the impact on IT budgets, policies and programs, the future of outsourcing and more. This is a great event that Marketing, Communications and Business Development professionals in organizations selling products and services to government buyers won’t want to miss. What: GMF Event – How Will the New Administration Impact Government Contractors? Where: Tower Club, 8000 Towers Crescent Drive, Vienna, VA, 17th floor When: Monday, November 17, 2008 Time: 6:00,?? 9:00 pm; ... Read more

Plotting your Course in Uncertain Times

October 23, 2008

Do you have trouble seeing the silver lining in times of great uncertainty?  You are not alone.  In dire situations, many people are tempted to pull the plug on all initiatives.  They’re more comfortable taking a step back and waiting to see where the chips will fall.  While there is merit in being cautious in a serious economic downturn, there is also high risk that taking a wait-and-see stance will leave you poorly positioned for new opportunities that will arise when once the economy begins to turn.  And, if history repeats itself, it is likely that the downward economic spiral will be followed by a period ... Read more

2008 Federal Media and Marketing Survey Hits the Airwaves

October 14, 2008

Today Market Connections issued a press release regarding our new “2008 Media and Marketing Study of the Federal Marketplace.” Click here to read the press release! And don’t forget to RSVP today for our special event launching the study! Read more

Join us as we launch our 2008 Federal Media and Marketing Survey

October 10, 2008

Market Connections is proud to announce the eagerly anticipated release of our “2008 Media and Marketing Study of the Federal Marketplace.” This one-of-a-kind data source will help federal marketers hone and direct their campaigns. Users of this report will gain access to an online tool that will allow them to cross-tabulate information on government decision makers, such as demographics, purchasing role, job function, and media usage and habits. This kind of personalization will allow you to access the data most relevant to your business, and focus your marketing investments. Join us later this month for a special event where we will ... Read more

The Fred Federal Show

October 6, 2008

Tired of the same hum-drum boring web content? Fred Federal is here to save the day! Our friends at Cisco and Federal News Radio have recently released a new web-based radio style drama: The Fred Federal Show. This Cisco-sponsored program features Fred Federal, a fictitious government employee (who also happens to be a cyber-hero) solving problems big and small using technology. Today I listened to the first episode and am now anxiously waiting for the second, which will be released in about two weeks. The Fred Federal Show is a quirky combination of radio drama and soap opera, and ... Read more

Speed-networking with the Wonderful Women of WIT

September 25, 2008

1″¦.2″¦..3″¦.Network! That was the name of the game at the most recent WIT.Connect, sponsored by Women in Technology. Karen and I had the opportunity to learn all about professional networking from one of the best in the business, Sheila Savar. Ms. Savar delivered an engaging presentation on the ins and outs of professional networking, followed by an opportunity to practice our new skills at a record speed of 2 minutes per person. The speaker explained the most important things to consider when networking. To summarize: What are your objectives? Do you want to make a sale, get a job, hire someone, ... Read more

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