Blog - (Archived)


January 22, 2009

What would you be willing to pay to have your 30 seconds of advertising seen by nearly 100 million people? Does 3 million dollars sound like a bargain? According to MSNBC, it is to those who spend the money to have their advertising be one of the much-anticipated Super Bowl commercials. The Super Bowl has a history of having some of the funniest, most engaging advertising seen on television all year. These are the kind of commercials that people remember, so much so that a study by Millward Brown Optimor showed that one Super Bowl commercial generates as many sales ... Read more

Good news in an ailing economy!

January 13, 2009

According to our friends over at Input, contractors can expect more than $350 billion in new opportunities due to President-elect Barack Obama’s economic stimulus package. These opportunities are expected to be in areas such as infrastructure improvements, school modernizations, electronic health records, and green initiatives. Contractors should expect various opportunities at local, state, and federal levels of government. Click here to read the press release from Input, Inc. Read more

FEMA Goes Where No Press Conference Has Gone Before…

January 12, 2009

Today FEMA is trying something new and interesting. From 3:00-3:30pm FEMA will hold a press conference discussing where they are and where they are going. The interesting part is, this press conference will be held via Twitter. To learn more go here. Click here to check out FEMA’s Twitter page, FEMAINFOCUS. Read more

Neuroscience of Marketing: Can we really read buyers’ minds?

January 7, 2009

Breakthrough scientific research currently underway at Carnegie Mellon University allows researchers to read the minds of their subjects. Using functional magnetic resonance imaging (fMRI) technology, researchers were able to scan the brains of participants and determine which of a predetermined set of pictures the subject was thinking about. Granted, this is a far cry from the ability to scan someone and determine innermost thoughts and desires, but it is a baby-step online casinos toward a whole new level of marketing research. Just imagine the possibilities! In the future you may design a new advertisement and present it to a test ... Read more

FedClue: The fun way to learn about the Federal Reserve

December 29, 2008

In this time of financial crisis, the Federal Reserve has unveiled a fun, new way to make sure youth (and those not-so-youthful, too!) understand how the U.S. banking system works. The new online trivia game, called FedClue, has eight mini-cases that explain the Fed’s mission, tools, and responsibilities. Follow this link to try it out! Read more

Twitter: The next big thing?

December 11, 2008

{democracy:3} Social networking sites are gaining traction in the private and public sector as tools to stay in touch with colleagues and customers. In the last couple of months, there’s been a lot of buzz around Twitter, a micro-blogging social networking site that lets users inform others about their every move. It seems like everyone is using it: President-elect Obama used the tool to update his supporters during his campaign, friends and colleagues “tweet” constantly on everything from important meetings to their eating and shopping habits, books and movies are promoted using the tool, and event-happenings, businesses news, and even the National Debt are updated ... Read more

Federal Media and Marketing Study Webinar

December 2, 2008

Did you miss our October event premiering the 2008 Federal Media and Marketing Study? Don’t worry, we’ve got you covered. Sign up today to attend our free webinar, which will demonstrate the tool and provide a sneak peak at the results! The webinar will take place on December 16th from 1-2 p.m. To register for this event, please click here. Read more

The Classic Struggle Between Sales & Marketing

November 25, 2008

If you’ve been in the business world long enough, you’ve probably witnessed first hand the classic struggles between sales and marketing.  Sales people say the leads that marketing aquires aren’t qualified enough.  They complain that the sales support materials don’t fulfill their needs.  They don’t always understand the strategy behind marketing’s branding efforts.  Conversely, marketing professionals say that some sales people don’t adhere to the strategic messaging, or don’t take the time to learn new markets and applications the organization is targeting, or that they need to follow up on leads faster. These frustrations are common in organizations that neglect to strategically align sales and marketing.  While ... Read more

Calling All Channel-Based Organizations…

November 25, 2008

There’s no question that channel-based organizations reap many benefits from the broader market reach their resellers enable.  But, even under good economic conditions, they also face numerous challenges related to serving their markets via a decentralized sales structure.  One key to success for such organizations is to maintain a two-way exchange of relevant and timely information with value-added resellers (VARs). As markets continue to soften, VARs that survive and even prosper will find ways of helping customers re-plan to change with the times.  They’ll offer products and solutions that provide a much faster ROI, especially those that can make processes more efficient ad remove ... Read more

The Government Marketing Forum Fall Event New Administration Impact

November 21, 2008

On Monday, the Government Marketing Forum hosted its final event of the year. The subject was the impact of the new administration. The speaker was Stan Soloway, President and CEO of the Professional Services Council, the principal association representing the government professional and technical services industry. Soloway, a long time DOD executive, was most recently the deputy undersecretary of defense (acquisition reform) and concurrently, the director of the Defense Reform Initiative. As such, he was able to offer some rich insights into the environment the new administration is coming into, and what we can expect in the first few years ... Read more


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