Blog - (Archived)

We’ve moved!

February 29, 2008

We are excited to announce our recent move to new offices!  The move allows us to take advantage of updated facilities and accommodate our expanding team and client base.  We’d like to give a special thanks to everyone who has helped contribute to our growth. Please stop by and visit us anytime in our new offices at 14555 Avion Parkway, Suite 125 in Chantilly Virginia. Read more

Coming soon… Comprehensive Federal Study

February 25, 2008

 This March, we will be fielding the first independent syndicated federal market study of its kind.  In addition to very detailed preference data on traditional and web-based information sources, the study will measure federal employees’ purchasing behaviors across a wide variety of products and services, including IT, defense, telecom, aviation, logistics, HR, finance, and travel. The goal of this study is to measure the media habits of federal government employees along with their purchasing habits. Click here to review the study prospectus for more details. We think you and your organization will find the results of this survey to be very ... Read more

When NOT to Go With Your Gut

February 21, 2008

Tailored targeting based on gut feelings and assumptions is all too common and, unfortunately, typically fails. You don’t have to be a marketing expert to know the more that you personalize your approach to your prospect, the more they’ll prefer your brand. And, what does that equal? More sales. Companies that truly succeed at market segmentation use strategies built on facts — facts derived from solid segmentation studies. These studies explore many different variables to provide a host of insights including: the most promising segments on which you should focus your efforts the characteristics of those segments their buying and usage behaviors ... Read more

The early bird gets the… discount

February 20, 2008

If you are a federal contractor, you won’t want to miss the upcoming issue of Research IT, our monthly e-newsletter, releasing on Thursday, February 21st.  We’ll be announcing our new one-of-a-kind syndicated federal media and buying habits study.  The insights from this independent, reliable and affordable report can help you perfect your strategic marketing campaigns.  The e-newsletter will also contain details about how you can lock in an early-bird discount of $525 off the purchase price! To subscribe to our e-newsletter, click here. Read more

Do you have the insights?

February 15, 2008

We’re not ones to brag, but when it comes to federal agency decision makers, we’ve got the insights.   How do we know what these folks are thinking?  Well, we’ve interviewed them annually for the past 4 years.  Lucky for you, we’ve consolidated our key findings  into two different briefs for each of 11 different federal agencies,?? one that reports on most-valued vendor attributes, and another that reports on the most popular sources of IT information. These affordable briefs offer contractors fact-based intelligence and insights for effectively marketing to the agencies of specific interest to them.  Not to mention,  you’ll save a cool 15% ... Read more

Timing – A Key Ingredient to Research Success

February 8, 2008

You may be anxious to get started on a new  research project, but have you thought about timing?   Most studies require a minimum of 8-10 weeks from the kick-off to report, and that’s  a best case scenario.  We know it can be tempting to rush into a research study in order to make business decisions faster, however, attempting to conduct a study at an inopportune time could have a negative impact on your schedule and budget.  Because it’s the last month of the federal fiscal year, September is not a good month to conduct surveys or recruit focus groups with the federal government.  Your decline ... Read more

Employee Surveys Provide Valuable Input

February 1, 2008

Many companies smartly rely on customer satisfaction studies as an important measure of business performance. However, surprisingly, many of those same companies often fail to gather and act upon the rich insights that their most important audience, employees, are eager to share. Unquestionably, tapping into employee intelligence can help both protect and bolster the long-range success of an organization. Employees often reveal both obstacles to and enhancers of organizational performance, including factors contributing to low morale, ways to successfully hire and retain talent, perceived quality of managers and departments, process problems, and effectiveness of training programs. Organizations can use one or a ... Read more

Conduct Your Contract Evaluations The Right Way

January 10, 2008

SEWP. Networx. ALIANT.  These are just some of the competitive contracts that currently dominate, or will dominate the federal purchasing landscape.  Whether you are going to be competing against 28 other companies for business through GSA’s ALIANT contract or are one of the three to five players on the Networx contracts, you will have to demonstrate not only your capabilities and technologies, but also your ability to deliver consistently on your promises.  How can you do that? All contracts of recent vintage require some formal evaluation of performance.  These “check the box” methods of evaluation are fine,?? they make sure you ... Read more

Contract Satisfaction-Know Where You Stand in the New Year!

December 21, 2007

With the increasing emphasis on use of performance-based service acquisition (PBSA) in the federal government, are you confident of your current performance? Customer satisfaction is a key building block for future business, especially in the federal government market.  Contractors are constantly asked to demonstrate their success in providing the government with high quality services.  Do you have the information you need to win future contracts with new and existing customers? Customer satisfaction research is a great way to provide this information.  You can increase your understanding of how well you are meeting or exceeding customer expectations and be able to identify issues ... Read more

Is Your Company Searchable?

December 17, 2007

What have you done lately to feed the Beast?  It seems a common refrain now in all the focus groups we do. Google (the Beast) is the gateway to content, information, and vendors.  No matter how accessible and easy you make your website, the first thing most buyers do when investigating a solution is “Google” it.  They will then look at the results and take an information gathering session from there. It’s not just home pages that folks will jump to.  White papers, press releases, and other meatier content within the website is very attractive to those looking specifically for key ... Read more

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