Blog - (Archived)

Breaking Through the Glass Door

October 2, 2007

I recently attended a Women in Technology (WIT) event with yet another fantastic speaker.  The topic of the evening was The State of Diversity in Corporate America: The New Rules of Breaking the Glass Ceiling.  A representative of the U.S. Equal Employment Opportunity Commission (EEOC) explained how she sees the barrier to women in the technology industry as more of a glass door than a glass ceiling.  As women pass by the door to a career in technology, there is no keyhole, no door handle, and therefore no clearly visible access into the industry.  With little more than a glance ... Read more

Avoid Making the Edsel Mistake

September 27, 2007

The Ford Edsel. Just saying it brings to mind one of the greatest product flops in history. It’s the thing business case studies are made of and has become synonymous with falling short of expectations and pure rejection from the consumer. As noted by Dan Neil in the September 17th edition of Time magazine, this month marks the 50th anniversary of the Edsel’s ill fated unveiling. The Edsel has become the cautionary tale of over promising and under delivering. Ford spent, at the time, unprecedented money and time on promoting and marketing the Edsel leading up to its release. Ford ... Read more

Is the Federal Government Ready for Web 2.0?

September 26, 2007

A recent survey by FCW found that only 12% of their readers believe that government is ready for Web 2.0. Previous studies conducted by Market Connections also showed that government agencies tend to be slower to adopt new technologies than the private sector.  However, some recent press coverage suggests that the federal government may be more prepared for the transition than many people realize. The September 10th issue of FCW has an article discussing how younger intelligence community staff are using social networking tools to improve collaboration and information sharing. One example is Intellipedia, an online collaboration project which has grown ... Read more

Homeland Security: Where do we go from here?

September 11, 2007

It has now been 6 years since the events of September 11th. I certainly remember the moments as vividly now as when I witnessed them for the first time. It’s something I’ll never forget, nor ever should. In the years following the launch of the War on Terrorism, the President and Congress brought together numerous agencies under one umbrella, the Department of Homeland Security. Securing our homeland against future attacks became mission #1 for all working for, or with, the Federal government, regardless of agency. Incorporated in every strategic plan from 2002 on were certain milestones and goals related to securing ... Read more

How to Boost Your Image in the Federal Market

August 27, 2007

Many of the research projects we conduct for our clients aim to better understand how the Federal government perceives government contractors,?? what are each vendor’s strengths, weaknesses, product/service associations, etc. This is a phenomenal way to determine where you stand with respect to your main competitors. Our clients are typically thrilled to receive both positive and negative feedback (as any customer feedback is a gift); however, upon hearing negative feedback, they often come back to us with one question: What can we do to improve our image? FCW featured a commentary entitled “Fixing an Image Problem” in its August 20th issue that ... Read more

Time is running out to get your 20% discount!

August 23, 2007

If you order your copy of the Market Connections’ 2007 State and Local Public Sector IT Marketing Report by August 31st, you’ll save 20%! This report will enable your organization to get into the minds of education and state and local government IT decision-makers to better understand what drives their purchasing decisions. For meaningful insights on how to tailor your marketing to the state, local, and education IT markets, order your copy today! Read more

Best Bets for Market Research RFPs

August 20, 2007

Do you ever struggle in writing a request for proposal (RFP) for research? I know I used to when I was on the client-side of the table, and I have found that clear communication is the key to success in this effort. One of the most important things to provide upfront in your RFP is a comprehensive overview of your organization (e.g., mission statement, clients, competitors, history with research projects). Don’t forget to include any unique information that may be pertinent to the project, but may not be found on your website. It is also perfectly acceptable to think big, just remember ... Read more

How will the 2008 elections affect purchasing in the federal market?

August 15, 2007

So, Karl Rove is leaving the White House. ââ?¬Ë?Tis the season for many more changes to happen in the White House and in the Cabinet. As we approach the elections of 2008, we at Market Connections start getting the question: How do you think the elections will affect purchasing in the federal market? We get asked to perform interviews with political appointees and speculate about the effect a new appointee will have on spending within a Cabinet level department. While we don’t try to interview appointed (or elected) officials, we do have a pretty good idea as to the answer: ... Read more

The Magic Moments of Focus Groups

August 13, 2007

With the summer season upon us, I like to retire to the beach for a little while to read, relax, and recharge. And, like most people, I always have a stack of reading material that I haven’t gotten to over the year. Recently, I did pass on James Patterson and catching up on the new Harry Potter and instead looked at the summer 2007 issue of the QRCA, Views from the Qualitative Research Consultants Association. I know, maybe not your cup of tea, but it has always been important to me, and the company, to stay on top of what ... Read more

2007 Guide to IT Challenges and Priorities: State and Local Public Sector IT Marketing Report

August 9, 2007

Market Connections recently conducted a national survey of education and state and local IT professionals, and will release the findings in a report available on its website on Tuesday, August 14th. The report gives insight into the state and local public sector’s top IT priorities, IT challenges, top future IT investment areas, most valued vendor attributes, most popular sources of IT information, and the IT procurement process. This report is an excellent investment for those wishing to better understand the workings of the education and state and local IT markets. Make sure to visit www.marketconnectionsinc.com next week to order your copy of ... Read more

Share

© 2018 Market Connections, Inc.  All rights reserved. Privacy Policy

Mobile Menu