March 13, 2008
If you think you’re in need of some more current business intelligence, you’re probably right. But, market research = a serious commitment. So, before heading down that path, ask yourself these questions to ensure you’ll get a reasonable ROI.
Is a decent amount of the required information already available? You may discover that some of the information you need is already accessible for a fraction of the cost of conducting primary research. So make sure to explore secondary sources such as trade pubs, internal customer databases, government documents, syndicated studies, and so forth. From there, you can assess if primary research ... Read more
March 3, 2008
Just because you can’t afford to spend what you should on market research doesn’t mean you shouldn’t do any at all. Amidst the inherent chaos known as the annual budgeting process, make sure to give very careful consideration to areas in which your organization will need new or deeper market intelligence to effectively deliver on objectives and spend those budgets wisely.
Of course, the trick is balancing the need for market research with the pressure to do more,?? and to do it faster and with less. What’s our advice for overcoming that dilemma? Push back. Take a stand. Show how the ... Read more
February 29, 2008
We are excited to announce our recent move to new offices! The move allows us to take advantage of updated facilities and accommodate our expanding team and client base.
We’d like to give a special thanks to everyone who has helped contribute to our growth.
Please stop by and visit us anytime in our new offices at 14555 Avion Parkway, Suite 125 in Chantilly Virginia.
February 25, 2008
This March, we will be fielding the first independent syndicated federal market study of its kind. In addition to very detailed preference data on traditional and web-based information sources, the study will measure federal employees’ purchasing behaviors across a wide variety of products and services, including IT, defense, telecom, aviation, logistics, HR, finance, and travel. The goal of this study is to measure the media habits of federal government employees along with their purchasing habits. Click here to review the study prospectus for more details.
We think you and your organization will find the results of this survey to be very ... Read more
February 21, 2008
Tailored targeting based on gut feelings and assumptions is all too common and, unfortunately, typically fails. You don’t have to be a marketing expert to know the more that you personalize your approach to your prospect, the more they’ll prefer your brand. And, what does that equal? More sales.
Companies that truly succeed at market segmentation use strategies built on facts — facts derived from solid segmentation studies. These studies explore many different variables to provide a host of insights including:
the most promising segments on which you should focus your efforts
the characteristics of those segments
their buying and usage behaviors ... Read more
February 20, 2008
If you are a federal contractor, you won’t want to miss the upcoming issue of Research IT, our monthly e-newsletter, releasing on Thursday, February 21st. We’ll be announcing our new one-of-a-kind syndicated federal media and buying habits study. The insights from this independent, reliable and affordable report can help you perfect your strategic marketing campaigns. The e-newsletter will also contain details about how you can lock in an early-bird discount of $525 off the purchase price!
To subscribe to our e-newsletter, click here.
February 15, 2008
We’re not ones to brag, but when it comes to federal agency decision makers, we’ve got the insights. How do we know what these folks are thinking? Well, we’ve interviewed them annually for the past 4 years. Lucky for you, we’ve consolidated our key findings into two different briefs for each of 11 different federal agencies,?? one that reports on most-valued vendor attributes, and another that reports on the most popular sources of IT information.
These affordable briefs offer contractors fact-based intelligence and insights for effectively marketing to the agencies of specific interest to them. Not to mention, you’ll save a cool 15% ... Read more
February 8, 2008
You may be anxious to get started on a new research project, but have you thought about timing? Most studies require a minimum of 8-10 weeks from the kick-off to report, and that’s a best case scenario. We know it can be tempting to rush into a research study in order to make business decisions faster, however, attempting to conduct a study at an inopportune time could have a negative impact on your schedule and budget.
Because it’s the last month of the federal fiscal year, September is not a good month to conduct surveys or recruit focus groups with the federal government. Your decline ... Read more
February 1, 2008
Many companies smartly rely on customer satisfaction studies as an important measure of business performance. However, surprisingly, many of those same companies often fail to gather and act upon the rich insights that their most important audience, employees, are eager to share.
Unquestionably, tapping into employee intelligence can help both protect and bolster the long-range success of an organization. Employees often reveal both obstacles to and enhancers of organizational performance, including factors contributing to low morale, ways to successfully hire and retain talent, perceived quality of managers and departments, process problems, and effectiveness of training programs.
Organizations can use one or a ... Read more
January 10, 2008
SEWP. Networx. ALIANT. These are just some of the competitive contracts that currently dominate, or will dominate the federal purchasing landscape. Whether you are going to be competing against 28 other companies for business through GSA’s ALIANT contract or are one of the three to five players on the Networx contracts, you will have to demonstrate not only your capabilities and technologies, but also your ability to deliver consistently on your promises. How can you do that?
All contracts of recent vintage require some formal evaluation of performance. These “check the box” methods of evaluation are fine,?? they make sure you ... Read more