December 21, 2007
With the increasing emphasis on use of performance-based service acquisition (PBSA) in the federal government, are you confident of your current performance?
Customer satisfaction is a key building block for future business, especially in the federal government market. Contractors are constantly asked to demonstrate their success in providing the government with high quality services. Do you have the information you need to win future contracts with new and existing customers?
Customer satisfaction research is a great way to provide this information. You can increase your understanding of how well you are meeting or exceeding customer expectations and be able to identify issues ... Read more
December 17, 2007
What have you done lately to feed the Beast? It seems a common refrain now in all the focus groups we do. Google (the Beast) is the gateway to content, information, and vendors. No matter how accessible and easy you make your website, the first thing most buyers do when investigating a solution is “Google” it. They will then look at the results and take an information gathering session from there.
It’s not just home pages that folks will jump to. White papers, press releases, and other meatier content within the website is very attractive to those looking specifically for key ... Read more
December 12, 2007
For those of you who were not able to attend last week’s informative web seminar on effectively penetrating the lucrative yet challenging state and local government market, we now have it available for complimentary viewing.
The webinar features our very own Lisa Dezzutti, President of Market Connections, Inc. and Robert Silverman, CEO of ReachSolutions. Gain insight from recent research into the needs and buying habits of state and local decision makers, along with an understanding of strategic approaches to building a successful, scalable sales program.
Learn how your company can leverage this insight into increased revenue, reduced long-term cost of sales and ... Read more
November 15, 2007
A few days ago, I attended the Amtower Summit on Selling to the Government. Though a variety of topics were discussed, the most significant point I took away from the event was the overall importance of relationships in B2G marketing. Building relationships increases top-of-mind awareness, makes it more likely that your customers will come back to you, and can ultimately increase your market share and revenues. But how does one build relationships? Truly, there is no “silver bullet”, but with a dedicated effort, you can steadily build mindshare among your market.
First of all, you need to understand exactly who your ... Read more
November 8, 2007
I recently attended a webcast hosted by the American Marketing Association entitled Assessing the Accuracy of Online Panel Research.
Overall, online panels may seem ideal since they typically give you access to a large list of people from your target market. However, some panels often have a large number of “professional respondents” (those who participate in panels or surveys for the purpose of financial gain or rewards). Since these people usually care very little (if at all) about answering questions truthfully and completely, this could strongly affect the accuracy of your survey data.
To avoid this common pitfall, the next time you’re ... Read more
November 7, 2007
You may have noticed the recent addition of several agency marketing briefs to our reports page. We have released two marketing briefs for each of several federal agencies: one on top of mind IT companies and most valued vendor attributes by federal IT decision-makers and a second report on the most popular sources of IT information. These unique and affordable agency briefs are designed to help you better allocate your marketing dollars and impact your bottom line.
Marketing briefs are already available for the following agencies:
– Department of Transportation
– Department of Homeland Security
– Department of Treasury
– Department of Energy
– Department of Defense
And look out for marketing ... Read more
October 25, 2007
I recently attended a Women in Technology (WIT) event entitled Managing Information, Mitigating Risk–An Enterprise Approach. This event featured a panel discussion about information management and legal issues. The watchword was “e-discovery”,?? the discovery of electronic information to be used in court.
The panel discussed the importance of implementing company-wide policies for information management and encouraging businesses to create protocols to ensure that electronically stored information is easy to find. This way, the company can feel confident that they are prepared to gather and distribute all the information that courts require in compliance audits or litigation cases.
Though they can be expensive ... Read more
October 23, 2007
Last Thursday was the second annual Battle of the Government IT Bands, and what an event! Organized by 1105 Government Information Group, the event brought together five bands whose members worked for government agencies and contractors all in support of the metropolitan Washington D.C. chapter of the USO.
Musical styles ranged from Tacocat’s 80’s rock covers, to the Moogly Blues Band’s down home southern blues. One band, Outta Scope even played some of their own compositions, jamming out to tunes that recalled Steely Dan and the Grateful Dead (the name of the band is a nod to the band members who ... Read more
October 16, 2007
Last year several employees from Market Connections attended the Market Research Association’s annual conference in Washington DC. One of the many interesting break-out sessions I attended was titled “Exploring General Privacy Issues”. The presenter was from The Council for Marketing and Opinion Research (CMOR), a non-profit organization that works on behalf of the survey research industry.
October 15, 2007
Last call to help benefit the USO!! 1105 Government Information Group is hosting GIT Rockin’, government IT’s second annual “battle of the bands”, this Thursday, October 18th at 7:00 p.m.
This is a great opportunity for government and industry executives to network with peers, colleagues, and spouses. Tickets are $20 and all proceeds will be donated to the USO-Metro. For more details or to purchase tickets, go to www.GITRockin.com.