October 11, 2007
I would like to extend a personal invitation to you to attend the Sixth Annual Amtower Summit on Selling Products to the Government. This year’s summit will feature presenters who are experts on all aspects of government marketing, including GSA schedules, market segments, list compilation, events, and web activity. This is the BEST event for product vendors targeting the federal government, so don’t miss your chance to attend!
The event will take place on November 5th and 6th at the Hilton Baltimore BWI Airport and costs $395 per seat.
October 4, 2007
For the past several years, Market Connections has conducted an annual survey of federal IT decision makers to gain insight into the top federal agencies. In an effort to better serve the Market Connections community, we decided to gather all of our data from the past few studies to bring you a brand new series of snapshot marketing briefs for various federal agencies.
Each agency will be reported on separately to give you the ability to focus only on those that interest you. There will be two marketing briefs for each agency: one on best-known IT companies and most valued vendor ... Read more
October 2, 2007
I recently attended a Women in Technology (WIT) event with yet another fantastic speaker. The topic of the evening was The State of Diversity in Corporate America: The New Rules of Breaking the Glass Ceiling. A representative of the U.S. Equal Employment Opportunity Commission (EEOC) explained how she sees the barrier to women in the technology industry as more of a glass door than a glass ceiling. As women pass by the door to a career in technology, there is no keyhole, no door handle, and therefore no clearly visible access into the industry. With little more than a glance ... Read more
September 27, 2007
The Ford Edsel. Just saying it brings to mind one of the greatest product flops in history. It’s the thing business case studies are made of and has become synonymous with falling short of expectations and pure rejection from the consumer. As noted by Dan Neil in the September 17th edition of Time magazine, this month marks the 50th anniversary of the Edsel’s ill fated unveiling. The Edsel has become the cautionary tale of over promising and under delivering. Ford spent, at the time, unprecedented money and time on promoting and marketing the Edsel leading up to its release. Ford ... Read more
September 26, 2007
A recent survey by FCW found that only 12% of their readers believe that government is ready for Web 2.0. Previous studies conducted by Market Connections also showed that government agencies tend to be slower to adopt new technologies than the private sector. However, some recent press coverage suggests that the federal government may be more prepared for the transition than many people realize.
The September 10th issue of FCW has an article discussing how younger intelligence community staff are using social networking tools to improve collaboration and information sharing. One example is Intellipedia, an online collaboration project which has grown ... Read more
September 11, 2007
It has now been 6 years since the events of September 11th. I certainly remember the moments as vividly now as when I witnessed them for the first time. It’s something I’ll never forget, nor ever should.
In the years following the launch of the War on Terrorism, the President and Congress brought together numerous agencies under one umbrella, the Department of Homeland Security. Securing our homeland against future attacks became mission #1 for all working for, or with, the Federal government, regardless of agency. Incorporated in every strategic plan from 2002 on were certain milestones and goals related to securing ... Read more
August 27, 2007
Many of the research projects we conduct for our clients aim to better understand how the Federal government perceives government contractors,?? what are each vendor’s strengths, weaknesses, product/service associations, etc. This is a phenomenal way to determine where you stand with respect to your main competitors.
Our clients are typically thrilled to receive both positive and negative feedback (as any customer feedback is a gift); however, upon hearing negative feedback, they often come back to us with one question: What can we do to improve our image?
FCW featured a commentary entitled “Fixing an Image Problem” in its August 20th issue that ... Read more
August 23, 2007
If you order your copy of the Market Connections’ 2007 State and Local Public Sector IT Marketing Report by August 31st, you’ll save 20%! This report will enable your organization to get into the minds of education and state and local government IT decision-makers to better understand what drives their purchasing decisions. For meaningful insights on how to tailor your marketing to the state, local, and education IT markets, order your copy today!
August 20, 2007
Do you ever struggle in writing a request for proposal (RFP) for research? I know I used to when I was on the client-side of the table, and I have found that clear communication is the key to success in this effort.
One of the most important things to provide upfront in your RFP is a comprehensive overview of your organization (e.g., mission statement, clients, competitors, history with research projects). Don’t forget to include any unique information that may be pertinent to the project, but may not be found on your website.
It is also perfectly acceptable to think big, just remember ... Read more
August 15, 2007
So, Karl Rove is leaving the White House. Ã¢â?¬Ë?Tis the season for many more changes to happen in the White House and in the Cabinet. As we approach the elections of 2008, we at Market Connections start getting the question: How do you think the elections will affect purchasing in the federal market? We get asked to perform interviews with political appointees and speculate about the effect a new appointee will have on spending within a Cabinet level department. While we don’t try to interview appointed (or elected) officials, we do have a pretty good idea as to the answer: ... Read more