Blog - (Archived)

The Magic Moments of Focus Groups

August 13, 2007

With the summer season upon us, I like to retire to the beach for a little while to read, relax, and recharge. And, like most people, I always have a stack of reading material that I haven’t gotten to over the year. Recently, I did pass on James Patterson and catching up on the new Harry Potter and instead looked at the summer 2007 issue of the QRCA, Views from the Qualitative Research Consultants Association. I know, maybe not your cup of tea, but it has always been important to me, and the company, to stay on top of what ...
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2007 Guide to IT Challenges and Priorities: State and Local Public Sector IT Marketing Report

August 9, 2007

Market Connections recently conducted a national survey of education and state and local IT professionals, and will release the findings in a report available on its website on Tuesday, August 14th. The report gives insight into the state and local public sector’s top IT priorities, IT challenges, top future IT investment areas, most valued vendor attributes, most popular sources of IT information, and the IT procurement process. This report is an excellent investment for those wishing to better understand the workings of the education and state and local IT markets. Make sure to visit next week to order your copy of ...
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Overcome your Fear of Networking

July 24, 2007

I recently attended a Women in Technology (WIT) Speed Networking event, that began with a presentation on Encouraging Creativity in a Technical Environment. The speaker was fantastic, but what really grabbed my attention was the concept of speed networking. I was a little hesitant to throw myself out there in what sounded like a business adaptation of speed dating, but I was pleasantly surprised with the level of comfort that I felt during the networking session. I know that I was not alone in feeling the relief that came with eliminating the awkward approach that exists in traditional networking sessions. ...
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July Newsletter Announcement

July 19, 2007

I just wanted to let you know that Market Connections’ July newsletterÃ? will be going out next week on Tuesday, July 24th.Ã? This month the focus is on best practices for customer satisfaction improvement and the differences between quantitative and qualitative research.Ã? Please click here if you’re interested in signing up to receive it!Ã? Ã?
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Helios Apollo Award

July 9, 2007

I am pleased to announceÃ? Market Connections’Ã? recent win of the Helios’ Apollo Award.Ã? The award, presented by Helios HR and the SocietyÃ? for Human Resource Management (SHRM), celebrates our commitment to making ongoing workplace learning an organizational priority.Ã? We are pleased to be among other highly regarded companies in the DC metro area and we look forward to continuing our dedication to our employees’ personal and professional growth. This year marked the first annual Helios’ Apollo Awards ceremony.Ã? One winner was selected from within four different organizational size categories by an independent selection committee.Ã? Details about ...
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Government Marketing Forum Event

June 22, 2007

The Government Marketing Forum recently held a networking event that featured a discussion on innovative partnerships that increase sales.Ã? The discussion panel included Joanne Connelly of ConnellyWorks, Bob Lohfeld of Lohfeld Consulting Group, and myself.Ã? The most important takeaway that was emphasized throughout the panel was the importance of a strong relationship and clear communication among marketing, sales, and business development personnel.Ã? The panel agreed that too often these departments work against each other instead of working together toward a common goal.Ã? CDW-G was repeatedly used as an example of a company with an excellent relationship ...
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Getting the Most from Your Research Firm

June 19, 2007

Research is a significant investment for any organization. Equally important, a poorly designed or executed program can have a seriously detrimental impact on your organization’s ability to make effective and timely decisions. The tips below will help ensure you gain the most value from your research provider and, as a result, your research project. Involve your research firm from the start Call the research firms you’re considering and discuss your business intelligence needs before issuing an RFP, as their input may actually help you refine your objectives and create a more level playing field for comparison of proposals. And, once you’ve selected ...
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How to Deal with Overly Demanding Clients

June 18, 2007

I recently attended an Executive Women’s Special Interest Group for Women in Technology (WIT). The event focused on work-related situations,?? specifically dealing with demanding clients. The panelists at the event emphasized the importance of having open communication with clients. This should include being able to diagnose where their demands are coming from (typically internal pressures), demonstrating the impact of the demand to the client (whether it’s more time, personnel, or money), and forcing prioritization when demands get excessive. People often forget that a business relationship should be peer-to-peer,?? not master-servant. In the end, the business you’re conducting with a client should ...
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Upcoming Government Marketing Forum Event

June 15, 2007

As a member of the Government Marketing Forum steering committee, I want to invite you to participate in our first event on: Tuesday, June 19, 2007 Tower Club, Vienna, VA 5:30pm – 8:00pm The Government Marketing Forum is an opportunity for marketing, sales, and business development professionals in the government market to share ideas, hear from leaders in the field, and to network with the best and the brightest. At the upcoming event, an interactive panel, led by Chris Dorobek, Editor in Chief, Federal Computer Week, will discuss The Business Development,?? Marketing Connection – “Innovative Partnerships That Increase Sales”.  I will be joining Chris on ...
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Building Business Intelligence with FPDS-NG

June 15, 2007

If you’re a government contractor, you’ve likely heard of the Federal Procurement Data System,? Next Generation (FPDS-NG), the GSA’s central database repository of statistical information on federal contracting. With a web interface that allows government agencies to enter data directly into the system, FPDS-NG offers information on many contracts almost immediately. In fact, this past year the GSA updated the system with a new look and additional data as well as enhanced reporting and tools to further improve data timeliness and accuracy. Indeed, many contractors seeking information on a specific contract refer to this portal, which offers free access to more ...
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