Blog - (Archived)

How to Deal with Overly Demanding Clients

June 18, 2007

I recently attended an Executive Women’s Special Interest Group for Women in Technology (WIT). The event focused on work-related situations,?? specifically dealing with demanding clients. The panelists at the event emphasized the importance of having open communication with clients. This should include being able to diagnose where their demands are coming from (typically internal pressures), demonstrating the impact of the demand to the client (whether it’s more time, personnel, or money), and forcing prioritization when demands get excessive. People often forget that a business relationship should be peer-to-peer,?? not master-servant. In the end, the business you’re conducting with a client should ... Read more

Upcoming Government Marketing Forum Event

June 15, 2007

As a member of the Government Marketing Forum steering committee, I want to invite you to participate in our first event on: Tuesday, June 19, 2007 Tower Club, Vienna, VA 5:30pm – 8:00pm The Government Marketing Forum is an opportunity for marketing, sales, and business development professionals in the government market to share ideas, hear from leaders in the field, and to network with the best and the brightest. At the upcoming event, an interactive panel, led by Chris Dorobek, Editor in Chief, Federal Computer Week, will discuss The Business Development,?? Marketing Connection – “Innovative Partnerships That Increase Sales”.  I will be joining Chris on ... Read more

Building Business Intelligence with FPDS-NG

June 15, 2007

If you’re a government contractor, you’ve likely heard of the Federal Procurement Data System,? Next Generation (FPDS-NG), the GSA’s central database repository of statistical information on federal contracting. With a web interface that allows government agencies to enter data directly into the system, FPDS-NG offers information on many contracts almost immediately. In fact, this past year the GSA updated the system with a new look and additional data as well as enhanced reporting and tools to further improve data timeliness and accuracy. Indeed, many contractors seeking information on a specific contract refer to this portal, which offers free access to more ... Read more

The Ups and Downs of Online Research

May 22, 2007

As online survey software becomes more sophisticated, organizations are increasingly turning to web-based research as a viable business intelligence tool. That can be a wise decision, as under the right circumstances it can deliver timely and cost-effective results. However, carefully consider all the factors before deciding if an online methodology will effectively meet your research objectives. Can we access the audience for an online quantitative study? In many industries, it can be very difficult to rent reliable email lists as compared to phone lists. In addition, the available lists may not be representative of the entire population you need to survey. Furthermore, ... Read more

Key Market Research Terms that Every Non-Researcher Should Know

May 22, 2007

When preparing to conduct a research study, your research provider may use some terminology with which you’re unfamiliar. Here are explanations of some of the most commonly used terms and concepts in the research business. Quantitative Research Quantitative studies collect statistically valid data from large respondent samples. Usually conducted via telephone, mail, or email with a carefully crafted survey instrument, their primary function is to confirm or disprove preliminary assumptions, insights, or ideas to drive informed decision-making and appropriate courses of action. Unlike other forms of research, the numerically calculated results of a quantitative study with a large enough number of respondents ... Read more

Teleworking: What’s the hold up?

May 3, 2007

Unfortunately, the federal government has yet to embrace teleworking programs. In its April 30 issue, FCW features a commentary on the fact that teleworking has not taken hold to the level many anticipated three to five years ago. In her article, The Telework Dance, Judy Welles cites the results from two different studies that point to a primary reason,?? lack of support from management. Our 2006 Telework Study, released just about a year ago, revealed similar feelings among federal workers. This resistance still exists despite legislative support for telework presented in a new bill sponsored by Sens. Stevens (R-AK) and ... Read more

Virtualization for Government

April 27, 2007

An important aspect of our work here at Market Connections is to stay abreast of technology initiatives that affect IT decision-makers. One way we do this is to attend industry seminars and workshops that address these initiatives and ways that organizations are tackling them. Recently, I attended InfoWorld’s Virtualization for Government Executive Forum in Washington, DC.  The event centered on technology virtualization, the idea of moving beyond physical resources to address IT needs by pooling and sharing technology. The seminar included speakers from commercial and government spaces who offered their experiences, challenges, and predictions for virtualization within their organizations and beyond. Virtualization ... Read more

Blue for Kids

April 16, 2007

At Market Connections, we feel that it’s important to give back to the community that gives so much to us. Recently, I attended a “Blue Reach” event that connects professional sports officials with pediatric hospital patients managing health-related issues. I joined the Blue Reach team and two Major League Baseball umpires at Johns Hopkins Children’s Center in Baltimore. During the event, we pulled red wagons filled to the brim with Build-a-Bear toys and stopped by each room so that the umpires could meet with and lift the spirits of the patients. One child screamed with delight, “A bear, a bear, mom ... Read more

Small Business Recertification Opinion Poll

April 12, 2007

Market Connections, together with CDW-G, posted a link in the February issue of the FCW’s SI E-Newsletter inviting readers to complete an opinion poll. Please click here to download the Executive Summary of the opinion poll results. Read more

Extend the Power of Research with a Robust Customer Database

March 30, 2007

Many organizations utilize customer research to expand and enhance their business intelligence, measuring everything from satisfaction levels to future purchase intent to interest in a new product or service offering. However, many of these companies,?? even some large enterprises,?? don’t capture this and other customer data in a centralized database to further extend this intelligence. Certainly, implementing a customer relationship management (CRM) system or centralized database,?? which are available in numerous levels of sophistication,?? is a serious investment in terms of the technology cost, initial data collection and implementation time, as well as ongoing maintenance and management. But the improved decision ... Read more


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