Blog - (Archived)

5 Things To Do with Your Customer Satisfaction Survey Results

August 31, 2016

One of the key ingredients in winning proposal recompetes is making sure your customers are satisfied with the work you’re doing. A customer satisfaction program provides those insights. Customer satisfaction research often reveals new insights to your customers’ goals and needs that can help you better position your company for recompetes. It also will identify areas where your firm is falling short of customer needs. In fact, we have never conducted one of these studies that didn’t reveal something senior management had not known. From your customer’s point of view, taking the time to implement a customer satisfaction program sends a powerful ... Read more

Top Innovator: Optum Call Centers Recognized with Best-in-Class Awards

August 25, 2016

Optum®, the health services company of UnitedHealth Group, is an information and technology-enabled health services business dedicated to helping make the health system work better for everyone. The company’s more than 100,000 people worldwide help improve overall population health. One way they do that is by operating call centers — often the first contact a patient has with the health care provider when experiencing a health issue. When people call their health care provider, it makes a world of difference if they’re greeted with good customer service. Excellent customer service is a priority for Optum. And recently the company received impressive ... Read more

What Is “Incidence Rate” and Why Does it Drive Research Costs?

August 17, 2016

One of the factors that can impact the cost of doing market research is the ease with which the research company can reach qualified respondents, and then encourage them to complete the survey. Quite simply, the harder it is to reach the target respondents, the more costly and time consuming the research project will be. Of course, a vague answer like that is not helpful when a client is budgeting for research. Over the years, Market Connections (like other professional research firms) has developed ways to assess the required level of effort before the project starts. This helps us not only ... Read more

Top Innovator Palo Alto Networks Leader in the Gartner Magic Quadrant for Enterprise Network Firewalls

August 10, 2016

Having a vision is one thing. Delivering on that vision is another. That’s why it is important when neutral third parties assess this ability, regardless of the type of product. In the world of Network Firewalls, the Gartner “Magic Quadrant for Enterprise Network Firewalls”* is the gold standard. The Magic Quadrant evaluates vendors’ ability to execute and completeness of vision. For the fifth consecutive year, Gartner has placed next-generation security company Palo Alto Networks® in the “Leaders” quadrant. According to the Gartner report: “As the first line of defense between external threats and enterprise networks, firewalls need to continually evolve to maintain effectiveness, ... Read more

How Can You Ensure Your Message Reaches the Right Audience?

August 3, 2016

The 2016 Government Contractor Study showed that 75 percent of contractors find thought leadership materials an effective tool to influence their audience. We agree. However, to realize the benefits of thought leadership content, these pieces need to reach the right audience. How can you know where your audience is? To answer that question for you, market research looks at buyer behaviors that tell you where your prospects go for education and information, or even where you can reach them to build awareness of your brand. The Market Connections Federal Media and Marketing Study (FMMS) is one such dataset. The study collects ... Read more

Top Innovator: Red River Wins Three Coveted Cisco Partner Awards

July 28, 2016

The year 2016 started off pretty well for Systems Integrator Red River. Americas Public Sector Federal Civilian Agency Partner of the Year, Federal Service Partner of the Year, and Architectural Excellence – Enterprise Networking Partner of the Year: These Cisco® Partner Summit Theater awards reflect the top-performing partners within specific technology markets across the United States, and Red River won all three. A group of Cisco global partner organization and regional and theatre executives select the award recipients. These awards demonstrate Red River has distinguished itself as a proven partner in helping customers leverage Cisco technologies to transform infrastructure and broaden ... Read more

Why Brand Research for Company Divisions Is a Smart Investment

July 20, 2016

In an era of federal budget cuts coupled with lowest price, technically acceptable (LPTA) procurements, contractors say the top action their firm is taking to cope in today’s environment is being more selective about projects they bid on. This is just one result from Market Connections 2016 Federal Government Contractor Study. Another finding from the study is that to remain competitive, large businesses are significantly more likely to participate in a merger, acquisition or divestiture, or to close facilities. And 40 percent indicate looking at markets outside of government. Whether deciding on which contracts to bid on, how to strategically position a ... Read more

CSRA Achieves Highest Cloud Services Security Accreditation

July 13, 2016

CSRA LLC (formerly CSC Government Solutions LLC) is one of three cloud service providers, including Amazon Web Services and Microsoft Azure, to meet rigorous security standards and achieve a Federal Risk Authorization Management Program (FedRAMP) Federal Information Security Management (FISMA) High Baseline accreditation. CSRA participated in a pilot program for the new high baseline accreditation, which was part of a joint working group that the General Services Administration, the Department of Homeland Security and the Department of Defense initiated and managed. During the rigorous accreditation process, an approved third-party assessment organization thoroughly reviewed the company’s cloud service offerings. Matt Goodrich, FedRAMP ... Read more

How Market Research Can Help Federal Agencies Improve Constituent Services

July 7, 2016

Did you know that more than 10,000 baby boomers are expected to retire each day? Or that there are now more than 23 million disabled veterans in need of specialized care? How about the fact that the majority of Americans use mobile devices to browse the Internet? For government agencies, these facts impact delivery of vital services. Every segment of the population has unique needs in terms of communication preferences and program needs. That makes ensuring program effectiveness is directly tied to knowing the right messages for each demographic and the proper channel for engaging with those populations. Who is most likely to use ... Read more

Government Contractors Use Thought Leadership and Automated Tools to Overcome Challenges and Win More Business

July 1, 2016

What is the biggest challenge in marketing to the federal government? Business development and marketing professionals in federal government contracting say it’s the long government procurement process. They’re addressing this, and other challenges, with automated tools, thought leadership materials and events. Market Connections released the highlights of the 2016 Federal Government Contractor Study at a breakfast event yesterday. The national study of government contractors focuses on top challenges and best practices of winning contractors, including the most effective marketing and business development activities; strategies to remain competitive; and expected changes in budgets, staffing and business strategies in the next two years. The ... Read more


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