Blog - (Archived)

Study Shows Government Contractors Find Thought Leadership the Most Effective Marketing Tool

June 22, 2016

It is no secret that government contractors face challenges in marketing their company’s services to federal decision-makers. Differentiating from the competition and capturing the attention of the audience are difficult with ever-shrinking budgets. On June 30, Market Connections, Inc. will release the findings from the 2016 Government Contractor Study, which examines (among other things) the top challenges contractors face in marketing to the government and what tools winning contractors find most effective. The survey finds that a long government procurement cycle tops the list of challenges with almost three quarters (72 percent) of respondents citing it as their top marketing challenge. Other top ... Read more

Weekly News Kickoff: 16-Day Blue Line Shutdown in Effect Now

June 20, 2016

Today is the first weekday of the 16-day Metro Blue Line shutdown. Did it impact your commute? Are you working from home for the next two weeks? In other news, both the GOP and DNC are preparing to strengthen cybersecurity as the conventions approach — especially in the wake of the hack of DNC records last week. Welcome to the weekly news kickoff. Enjoy these highlights. Partial Metro Shutdown Starts; Subway Alternatives Suggested Tens of thousands of subway riders will feel the brunt of Metro’s long-term maintenance overhaul. The transit agency on Saturday started a 16-day closure of a heavily traveled stretch ... Read more

Lisa and Laurie Share Their Favorite Projects from the Past 20 Years

June 16, 2016

This year marks Market Connections’ 20th year of doing research. Over the past few weeks Market Connections Founder and President Lisa Dezzutti and Vice President, Research Strategy Laurie Morrow have been sharing their memories and experiences from the past two decades. In the first installment, they discussed trends in research, and in the second installment they discussed how conducting research has changed. For fun, FedPulse asked them about their favorite projects. What does it take to top the list? FedPulse: For each of you, what have been some of the most interesting projects that you remember over the last twenty years? Laurie: ... Read more

Winning Contractor: Engility On a Roll with Multiple Contract Wins in Early 2016

June 15, 2016

Engility, a Chantilly, VA-based provider of integrated solutions and services for the U.S. government, delivers a broad range of services from global security to information security, and international development to research and development. The company has marked the first two quarters of 2016 with several notable contract wins. Awarded an $82 million sole-source renewal contract to provide classified systems engineering, intelligence analysis and program management support to the U.S. Department of Defense. In addition to systems engineering expertise, intel analysis and program management, the scope of work on this contract will include logistical expertise, security administration support, financial analysis, technical analysis on a variety of domains, ... Read more

3 Ways Government Event Rules May Be Changing

June 13, 2016

Editor’s Note: This article first appeared on the “Government Sales Insider” blog on May 25, 2016. Author Allan Rubin is Vice President of Marketing with immixGroup. Federal IT professionals in the DC area have no excuse for going hungry. Are breakfast muffins, rubber chicken lunches, and mini crab cakes served on toothpicks all staples in your diet? You can find them at a sponsored federal IT event, trade show, or conference pretty much any day of the week. Maybe even a glass of cheap Pinot if you’re lucky. Like most IT companies that do business with the government, immixGroup has a busy calendar of marketing ... Read more

Study Shows How Feds Access and Consume Content via Mobile Devices

June 9, 2016

Every year, the Market Connections Federal Media and Marketing Study asks federal decision-makers about their use of mobile technology, and each year the study a significant increase in mobile usage. That federal decision-makers are increasingly using mobile devices is not surprising. But it does raise additional questions. Are feds using mobile devices for work? Does this make them more connected? Does it affect how we should be marketing to them? To answer these questions, Market Connections conducted the 2016 Mobility PulsePoll™ of federal decision makers. And the answers are: yes, yes and yes. What that means is that as a federal marketer ... Read more

Is the Federal Government Prepared for Future Information Management Requirements?

June 8, 2016

Nearly half (46 percent) of federal information management professionals say managing all types of information assets — regardless of format — is a priority for their field, yet many feel unprepared to handle the future requirements of doing so. “The Managing Government Records Directive has set key deadlines for email in 2016 and permanent records in 2019 that have accelerated agency efforts to make sure they have full control over all their information,” said Michael J. Lewis, vice president and general manager, Iron Mountain Government Services. “However, these challenges will continue to grow if left unchecked, and RIM professionals will need to identify ... Read more

Weekly News Kickoff: Can the House and Senate Agree on Agency Funding?

June 6, 2016

Once again, the House and Senate are on different paths. Will both chambers pass spending bills by September, in time to avoid what has now become an annual threat of a government shutdown? We have the summer to see how this plays out … and no doubt it will come down to the deadline. Welcome to the weekly news kickoff. Enjoy these highlights. Agency Funding in Limbo as House and Senate Forge Different Paths While the House is bogged down by what both parties refer to as ideological and “poison” policy provisions — which crop up every year in the funding process ... Read more

Using Government Market Research to Solve Business Challenges

June 2, 2016

From the reality of declining government budgets and LPTA to the impending change of administration, remaining competitive and growing revenue in today’s marketplace continue to be an uphill march. Market Connections recently fielded a study of federal government contractors to determine current challenges and best practices in addressing them, and the results will be available on June 30 (see below). While we wait for those results, there is one thing that contractors can start doing today to make the march a little flatter: Arm themselves with actionable knowledge to drive business success. Market research is the tool that gives you that unbiased ... Read more

2016 WiT Leadership Award Winners

June 1, 2016

Every year, Women in Technology (WiT) honors women succeeding in their careers while also mentoring the next generation of leaders. For the Annual Leadership Awards, colleagues nominate women in the Washington, D.C. technology community for their extraordinary vision, talent and mentorship. WiT honored the finalists at the Annual Leadership Awards gala May 19 at the Hyatt Regency in Reston, Virginia — and announced the winners. Each finalist is a leader and innovator — a woman (or company) known for breaking down barriers. The honorees’ talents and accomplishments are an inspiration not only for women in technology careers, but also for all women ... Read more


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