Blog - (Archived)

How Infographics Boost Your Credibility

April 20, 2016

Monica Mayk, Market Connections VP of Client Relations, sees first-hand the value of infographics. The effect on an audience is so strong it even catches her off guard. “I’m always surprised when I go into a meeting and as soon as I pull out an infographic to illustrate the data in a visual way, their engagement changes,” she says. The reason for this heightened engagement? Maybe the picture really is worth a thousand words. Even technical experts are not always able to hear or read all the data confronting them and assimilate it into their lives or their business problems immediately. But ... Read more

Weekly News Kickoff: Is IRS Keeping Data Secure?

April 18, 2016

It’s officially tax day! Let’s hope you’ve filed your taxes already and can relax. In honor of tax day, FedPulse has pulled together news of the IRS. Welcome to the weekly news kickoff. Enjoy these highlights. Is IRS Dropping Risk Assessment Ball? As far as everyone knows, troves of taxpayer records the Internal Revenue Service maintains have never been breached, FCW reports. But watchdogs are concerned by the leadership decisions that enabled fraudsters to snatch sensitive information through the digital front door via the web tool Get Transcript. IRS officials took the tool down in May 2015 after fraudsters exploited the knowledge-based security ... Read more

Winning Contractor: National Science Foundation Awards Raytheon $8 Million to Continue Building the Future Internet

April 14, 2016

The National Science Foundation has awarded $8 million to Raytheon BBN Technologies to continue the redesign of the Internet. The foundation-funded Global Environment for Network Innovations (GENI), a collaborative community of scientists from around the world, is working to meet the performance, security, and agility demands of new and emerging technologies online. Under the new award, Raytheon BBN Technologies will oversee expansion of the GENI platform for continued advances in education, medicine, network research and public safety. “GENI is a tremendous success, surpassing its original goals,” said Mark Berman, GENI project director at Raytheon. “Today, GENI is helping to fundamentally change the way in which ... Read more

Mobile Devices Increase Productivity for Federal Decision-Makers

April 13, 2016

With the majority of people using mobile devices, there is no doubt that our world is more connected than ever. But does that connectivity result in more work productivity? Results of a new Market Connections PulsePollTM indicates the answer is yes, at least for federal decision-makers. The survey results, released last week, show that more than eighty percent of federal decision-makers believe mobile devices are critical to their jobs, make them more productive and increase the hours they work. This study is a follow-up to a 2013 study on mobility. In addition to looking at productivity, the survey explores the type of ... Read more

Weekly News Kickoff: Pentagon Issuing Few Security Clearances

April 11, 2016

Does it feel like it’s more difficult these days to get your employees their clearances? It’s not your imagination. It is more difficult — and the number of security clearances has dropped 20 percent in the last three years. Will that change when the administration changes, or is this the new normal? Welcome to the weekly news kickoff. Enjoy these highlights. Pentagon Security Clearances Drop 20 Percent in 3 Years The number of Defense Department employees and contractors with security clearances has dropped by 20 percent over the last three years, according to data published by the Office of Management and Budget and ... Read more

5 Habits of Highly Successful Federal Contractors

April 7, 2016

The impetus for nearly every market research project Market Connections does is to help the company win and retain more business. Whether through assessing market perception, measuring customer experience or establishing thought leadership, federal contractors are looking for a way to differentiate in this competitive landscape. Over the last 20 years, and countless research studies, we have seen some consistencies in the habits of highly successful federal contractors. Here are the top five business-development and marketing practices contractors with high win rates use. Understand the Customer’s Needs When we conduct New Pursuit and Capture research or Market Opportunity Assessments, we often find ... Read more

9 Hottest Tech Trends Dominating Business in 2016

April 6, 2016

What is going to happen in tech over the next nine months? Here’s a hint: There are major changes ahead in cybersecurity and advanced analytics. This prediction comes from Booz Allen Hamilton’s Annual List of Top Technology Trends for 2016. To develop the list, Booz Allen polled experts and drew upon its portfolio of client engagements and relationships at the c-suite level to assemble a list of nine technology trends affecting companies. The company shared the list in the Washington Post Brand Studio. The Booz Allen list includes several emerging technology trends that are altering how organizations tackle some of their most ... Read more

Weekly News Kickoff: FedScoop Announces the Top Women in Technology for 2016

April 4, 2016

Congratulations to the women who made FedScoop’s list of D.C.’s Top 50 Women in Technology — an elite cadre of women transforming how the government uses technology. The FedPulse team salutes you for the work you are doing. Welcome to the weekly news kickoff. Enjoy these highlights. D.C.’s Top 50 Women in Technology from FedScoop FedScoop has honored the women who have made the greatest impact in 2016 on how government agencies use technology to accomplish their missions. In the White House, former Google exec Megan Smith has used her role as U.S. chief technology officer to find ways of promoting diversity. Department of Veterans ... Read more

Top Innovator: AECOM’s MetLife Building Design a Winner in “Reimagine a NYC Icon” Competition

March 31, 2016

AECOM’s new vision for New York City’s MetLife Building, formerly the Pan Am Building, reimagines the 53-year-old icon as an energy-efficient, light-filled structure of nearly twice the height with less than one-sixth the annual energy cost. It would be the tallest building in New York City. The goal of radically reducing energy consumption in the built environment is the inspiration behind the design, which is a winner in the “Reimagine a New York City Icon” competition, sponsored by Metals in Construction magazine and the Ornamental Metal Institute of New York. The competition mandated reimagining the building at 200 Park Ave. with ... Read more

How to Differentiate Yourself in Ways that Resonate with Your Clients

March 30, 2016

Differentiating themselves from their competitors is a quest every company is on. For some, the differentiators are easy to define. For others, it may be a little bit harder to articulate. Many companies, however, create their differentiators based on their own perceptions of what they believe will resonate with clients. Imagine the competitive advantage you would have if you knew definitively what messages would connect with your clients. When you can go in to meet with your customers and prospects and immediately demonstrate that you understand their needs and expectations, and you can articulate how your company can meet those needs, ... Read more

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