Blog - (Archived)

Weekly News Kickoff: Metro Repair Schedule May Be Moved Up

May 16, 2016

Less than a week after a tentative schedule for Metro repairs was released, it is already being revised. The Federal Transit Administration has requested changes to the timeline, and some construction may be moved up to June. Welcome to the weekly news kickoff. Enjoy these highlights. Changes Loom for SafeTrack Plan Amid Friction Between Metro, Federal Officials Metro general manager Paul Wiedefeld conceded he should have reached out to federal oversight officials before unveiling a tentative schedule for a massive rail reconstruction program starting next month, WAMU reports. Wiedefield said his management style is sometimes impatient. Five days after Wiedefeld released the proposed SafeTrack ... Read more

Does Research Need To Be “Statistically Valid”?

May 12, 2016

Market research is playing an ever more critical role for government contractors as they look for ways to position themselves in the market and differentiate from the competition. The right insights with regard to customer satisfaction, contract capture, and communications testing can provide a contractor with the information needed to drive business growth. In-depth analysis of industry trends can help position contractors as thought leaders and industry experts. When embarking on a research project, one of the outcomes you need to think about is whether it is critical that the study be statistically valid. We are firm believers in statistically valid ... Read more

How To Get the Most Out of Your Thought Leadership Project: Part 3, Leverage Your Research Results

May 11, 2016

Thought leadership research gives you insights into how your customers are addressing or adapting to current trends, arming you with the knowledge to position your people and services. Whether you use the research results in a white paper, infographic, webinar or live event, thought leadership research and content establishes your team as experts on the topic. In this three-part series, we are looking at each of the key elements of successful thought leadership research. In Part 1, we discussed the importance of survey design. In Part 2, we discussed how to look at your results for the most meaningful insights. In ... Read more

Weekly News Kickoff: Metro To Begin Major Construction this Summer

May 9, 2016

The rush hour commute may be dicey this summer as Metro works on major repairs to improve safety. This may be a good time to plan work-from-home days or a long vacation in June. Welcome to the weekly news kickoff. Enjoy these highlights. Metro Announces Major Months-Long Rehab Effort Metro will conduct extensive track work over the next several months on all lines except new portions of the Silver Line in a major rehabilitation program, general manager, Paul Wiedefeld announced on Friday (as initially reported by WAMU). The program may begin as early as June. For days or, in some locations, ... Read more

Content Creation: How to Get Noticed and Leverage Your Expertise as a Thought Leader

May 5, 2016

B2G marketing has evolved. Government influencers and buyers need information that will help them make informed decisions, and they are looking for you — the experts — to give it to them. Market Connections has developed a series of webinars to share ways to use thought leadership content to give your customers what they want and need. The goal is to provide you with insights into how you can create and use content to differentiate your company from the competition and provide a vehicle for lead generation. In the first webinar in the best practice series, Market Connections VP of Client ... Read more

How To Get the Most Out of Your Thought Leadership Project: Part 2, Understand Your Research Results

May 4, 2016

When properly planned, a thought leadership research project can meet multiple objectives — it can inform sales strategy and priorities, it can help position products and services and it can showcase opportunities for growth. Those are the internal uses for it. But it’s really a valuable tool for the marketing team: thought leadership research can give you the market data to position your subject matter experts as industry leaders and trusted advisors. In this three-part series, we are looking at each of the key elements of successful thought leadership research. In part 1, we discussed the importance of survey design. In ... Read more

Weekly News Kickoff: Making Federal Employees Happier

May 2, 2016

Where are federal employees happiest and what are those agencies doing to keep them that way? Congress is on the search to find out. Welcome to the weekly news kickoff. Enjoy these highlights. Learn How Successful Contractors Use Content to Influence Buyers What are best practice of successful contractors? One is creating engaging content. On Wednesday, May 4, 2016 join Monica Mayk, Market Connections, Inc. VP, Client Services and Executive Editor, and Lisa Sherwin Wulf, SolarWinds Director of Marketing, Federal as they discuss how thought leadership content can help you differentiate from the competition. Register for this FREE webinar today! What Makes Federal ... Read more

Why Agencies Need To Remove Barriers to Mobile Device Usage

April 28, 2016

Mobile device usage in the workplace has become common — and even preferred for many. It is common for people to whip out their mobile device in staff meetings to download data, or even to turn to the mobile device because the desktop is busy with some other function. Results of a new Market Connections PulsePollTM show that 86 percent of federal decision-makers believe mobile devices are critical to their jobs, and nearly all (96 percent) of respondents use a mobile device to check email during the workday. In addition, almost two-thirds (62 percent) use mobile devices to access training during ... Read more

How To Get the Most Out of Your Thought Leadership Project: Part 1, Survey Design

April 27, 2016

Thought leadership research can have a tremendous return on investment while helping to establish your people as trusted advisors in the market — but only if you ask the right questions, understand what the data is telling you, and leverage the results. In this three-part series, we look at each of those three key elements of successful thought leadership research (starting with survey design) so that when you start your project, you will hit the ball out of the park. Preparing and conducting any type of effective market research program — from thought leadership to customer satisfaction — requires expertise in ... Read more

Weekly News Kickoff: Two House Bills Push for Federal IT Modernization

April 25, 2016

Congress may be moving on IT modernization with bills in both the House and Senate that would help upgrade outdated federal IT systems. Although the bills are not being developed in parallel, they share some provisions and look as if they could gain traction. Wouldn’t that be great? Welcome to the weekly news kickoff. Enjoy these highlights. Key IT Bills Show Signs of Strength in Congress Two key IT modernization bills could see some movement in the legislative process this year as lawmakers move cautiously in a politically charged cycle, FCW reports. House Minority Whip Steny Hoyer, D-Md., introduced the Information Technology Modernization ... Read more


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