Blog - (Archived)

Mobile Devices Increase Productivity for Federal Decision-Makers

April 13, 2016

With the majority of people using mobile devices, there is no doubt that our world is more connected than ever. But does that connectivity result in more work productivity? Results of a new Market Connections PulsePollTM indicates the answer is yes, at least for federal decision-makers. The survey results, released last week, show that more than eighty percent of federal decision-makers believe mobile devices are critical to their jobs, make them more productive and increase the hours they work. This study is a follow-up to a 2013 study on mobility. In addition to looking at productivity, the survey explores the type of ... Read more

Weekly News Kickoff: Pentagon Issuing Few Security Clearances

April 11, 2016

Does it feel like it’s more difficult these days to get your employees their clearances? It’s not your imagination. It is more difficult — and the number of security clearances has dropped 20 percent in the last three years. Will that change when the administration changes, or is this the new normal? Welcome to the weekly news kickoff. Enjoy these highlights. Pentagon Security Clearances Drop 20 Percent in 3 Years The number of Defense Department employees and contractors with security clearances has dropped by 20 percent over the last three years, according to data published by the Office of Management and Budget and ... Read more

5 Habits of Highly Successful Federal Contractors

April 7, 2016

The impetus for nearly every market research project Market Connections does is to help the company win and retain more business. Whether through assessing market perception, measuring customer experience or establishing thought leadership, federal contractors are looking for a way to differentiate in this competitive landscape. Over the last 20 years, and countless research studies, we have seen some consistencies in the habits of highly successful federal contractors. Here are the top five business-development and marketing practices contractors with high win rates use. Understand the Customer’s Needs When we conduct New Pursuit and Capture research or Market Opportunity Assessments, we often find ... Read more

9 Hottest Tech Trends Dominating Business in 2016

April 6, 2016

What is going to happen in tech over the next nine months? Here’s a hint: There are major changes ahead in cybersecurity and advanced analytics. This prediction comes from Booz Allen Hamilton’s Annual List of Top Technology Trends for 2016. To develop the list, Booz Allen polled experts and drew upon its portfolio of client engagements and relationships at the c-suite level to assemble a list of nine technology trends affecting companies. The company shared the list in the Washington Post Brand Studio. The Booz Allen list includes several emerging technology trends that are altering how organizations tackle some of their most ... Read more

Weekly News Kickoff: FedScoop Announces the Top Women in Technology for 2016

April 4, 2016

Congratulations to the women who made FedScoop’s list of D.C.’s Top 50 Women in Technology — an elite cadre of women transforming how the government uses technology. The FedPulse team salutes you for the work you are doing. Welcome to the weekly news kickoff. Enjoy these highlights. D.C.’s Top 50 Women in Technology from FedScoop FedScoop has honored the women who have made the greatest impact in 2016 on how government agencies use technology to accomplish their missions. In the White House, former Google exec Megan Smith has used her role as U.S. chief technology officer to find ways of promoting diversity. Department of Veterans ... Read more

Top Innovator: AECOM’s MetLife Building Design a Winner in “Reimagine a NYC Icon” Competition

March 31, 2016

AECOM’s new vision for New York City’s MetLife Building, formerly the Pan Am Building, reimagines the 53-year-old icon as an energy-efficient, light-filled structure of nearly twice the height with less than one-sixth the annual energy cost. It would be the tallest building in New York City. The goal of radically reducing energy consumption in the built environment is the inspiration behind the design, which is a winner in the “Reimagine a New York City Icon” competition, sponsored by Metals in Construction magazine and the Ornamental Metal Institute of New York. The competition mandated reimagining the building at 200 Park Ave. with ... Read more

How to Differentiate Yourself in Ways that Resonate with Your Clients

March 30, 2016

Differentiating themselves from their competitors is a quest every company is on. For some, the differentiators are easy to define. For others, it may be a little bit harder to articulate. Many companies, however, create their differentiators based on their own perceptions of what they believe will resonate with clients. Imagine the competitive advantage you would have if you knew definitively what messages would connect with your clients. When you can go in to meet with your customers and prospects and immediately demonstrate that you understand their needs and expectations, and you can articulate how your company can meet those needs, ... Read more

Weekly News Kickoff: DoD’s Cybersecurity Training, Culture Have Improved

March 28, 2016

Did you make it to see the cherry blossom’s peak last week? They were spectacular. It is always worth taking a trip down to the mall to appreciate them. But DC doesn’t stop working when the blossoms are out, and plenty happened last week. The news is good for agencies battling cyber threats, with both DoD and the IRS reporting cyber victories this week. Welcome to the weekly news kickoff. Enjoy these highlights. Halvorsen: DoD’s Cybersecurity Training, Culture Have Improved Defense Department Chief Information Officer Terry Halvorsen said cybersecurity training and overall awareness of cyber threats have improved across the organization since ... Read more

Winning Contractor: Lockheed Martin To Complete Preliminary Design of NASA’s QueSST

March 24, 2016

NASA is moving toward the return of supersonic passenger air travel, and a team headed by a Lockheed Martin Aeronautics Company (Palmdale, California) will help. The team includes subcontractors GE Aviation of Cincinnati and Tri Models Inc. of Huntington Beach, California. NASA selected the Lockheed Martin team to complete a preliminary design for Quiet Supersonic Technology (QueSST), a “low boom” flight demonstration aircraft. This aircraft is to be the first in a series of ‘X-planes’ in NASA’s New Aviation Horizons initiative, which the agency introduced in its fiscal year 2017 budget. The Lockheed Martin team will conduct the work under a task ... Read more

3 Critical Steps to Using Research that Ensures Your Marketing Campaign Works

March 23, 2016

Government contractors invest significantly in federal marketing campaigns aimed at influencing decision-makers. From advertising on media properties such as Federal News Radio to earned media in targeted publications and content marketing, contractors use a wide range of tactics. And that is smart — studies show that you have to approach your audience in different ways through different channels. Marketers face high levels of scrutiny when it comes to their efforts, with every tactic needing to show tangible return-on-investment (ROI). So how do contractors know if their federal marketing campaign investments have impact, and provide the desired outcomes? Using analytic tools is one important ... Read more


© 2019 Market Connections, Inc.  All rights reserved. Privacy Policy

Mobile Menu