Blog - (Archived)

3 Ways Government Event Rules May Be Changing

June 13, 2016

Editor’s Note: This article first appeared on the “Government Sales Insider” blog on May 25, 2016. Author Allan Rubin is Vice President of Marketing with immixGroup. Federal IT professionals in the DC area have no excuse for going hungry. Are breakfast muffins, rubber chicken lunches, and mini crab cakes served on toothpicks all staples in your diet? You can find them at a sponsored federal IT event, trade show, or conference pretty much any day of the week. Maybe even a glass of cheap Pinot if you’re lucky. Like most IT companies that do business with the government, immixGroup has a busy calendar of marketing ...
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Study Shows How Feds Access and Consume Content via Mobile Devices

June 9, 2016

Every year, the Market Connections Federal Media and Marketing Study asks federal decision-makers about their use of mobile technology, and each year the study a significant increase in mobile usage. That federal decision-makers are increasingly using mobile devices is not surprising. But it does raise additional questions. Are feds using mobile devices for work? Does this make them more connected? Does it affect how we should be marketing to them? To answer these questions, Market Connections conducted the 2016 Mobility PulsePoll™ of federal decision makers. And the answers are: yes, yes and yes. What that means is that as a federal marketer ...
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Is the Federal Government Prepared for Future Information Management Requirements?

June 8, 2016

Nearly half (46 percent) of federal information management professionals say managing all types of information assets — regardless of format — is a priority for their field, yet many feel unprepared to handle the future requirements of doing so. “The Managing Government Records Directive has set key deadlines for email in 2016 and permanent records in 2019 that have accelerated agency efforts to make sure they have full control over all their information,” said Michael J. Lewis, vice president and general manager, Iron Mountain Government Services. “However, these challenges will continue to grow if left unchecked, and RIM professionals will need to identify ...
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Weekly News Kickoff: Can the House and Senate Agree on Agency Funding?

June 6, 2016

Once again, the House and Senate are on different paths. Will both chambers pass spending bills by September, in time to avoid what has now become an annual threat of a government shutdown? We have the summer to see how this plays out … and no doubt it will come down to the deadline. Welcome to the weekly news kickoff. Enjoy these highlights. Agency Funding in Limbo as House and Senate Forge Different Paths While the House is bogged down by what both parties refer to as ideological and “poison” policy provisions — which crop up every year in the funding process ...
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Using Government Market Research to Solve Business Challenges

June 2, 2016

From the reality of declining government budgets and LPTA to the impending change of administration, remaining competitive and growing revenue in today’s marketplace continue to be an uphill march. Market Connections recently fielded a study of federal government contractors to determine current challenges and best practices in addressing them, and the results will be available on June 30 (see below). While we wait for those results, there is one thing that contractors can start doing today to make the march a little flatter: Arm themselves with actionable knowledge to drive business success. Market research is the tool that gives you that unbiased ...
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2016 WiT Leadership Award Winners

June 1, 2016

Every year, Women in Technology (WiT) honors women succeeding in their careers while also mentoring the next generation of leaders. For the Annual Leadership Awards, colleagues nominate women in the Washington, D.C. technology community for their extraordinary vision, talent and mentorship. WiT honored the finalists at the Annual Leadership Awards gala May 19 at the Hyatt Regency in Reston, Virginia — and announced the winners. Each finalist is a leader and innovator — a woman (or company) known for breaking down barriers. The honorees’ talents and accomplishments are an inspiration not only for women in technology careers, but also for all women ...
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Weekly News Kickoff: Learn What’s Happening with Federal Innovation

May 31, 2016

Innovation is a hot topic. The Federal government is constantly looking at ways to improve efficiency and lower costs, and government contractors have great ideas for both goals. Next week at the Federal Innovation Summit, industry leaders will talk about what is happening and what is next. Welcome to the weekly news kickoff. Enjoy these highlights. Event: Federal Innovation Summit is June 7 Emerging technologies and digital services — including smartphones, the cloud and the Internet of Things — are disrupting the private sector at an unprecedented rate. Federal agencies must strive to adopt the same innovation to serve, secure and protect ...
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20 Years of Research: How Research Methods Have Changed

May 26, 2016

Market Connections is celebrating 20 years of helping companies conduct the research they need to help their business thrive. Much has changed over two decades, from business trends to how we do the research. Market Connections Founder and President Lisa Dezzutti and Vice President, Research Strategy Laurie Morrow are sharing their memories and experiences from working together during that time. In the first installment, they discussed trends in research — what customers have focused on and how that has changed. In this installment, they share how Market Connections used to conduct research and how research methods have changed. FedPulse: When you ...
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Make Your Voice Heard: 2016 Federal Government Contractor Study

May 25, 2016

Federal contractors continue to feel the effects of LPTA. And with a change in administration coming, they are sure to face other challenges in selling to the federal government. How are federal government contractors adapting to this ever-changing environment? What are the business development and marketing practices that best position their companies for success in this competitive market? That’s what Market Connections Inc.and Salesforce want to find out. Market Connections, in partnership with Salesforce, is spearheading a study of federal government contractors that will answer these questions — and more. Your input is critical. Make your voice heard by sharing your candid ...
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Weekly News Kickoff: Federal Government Contractors, Share Your Insights

May 23, 2016

Calling all federal government contractors. Market Connections and Salesforce want your insights into the challenges you face in this competitive market and your best practices in addressing them. All respondents will get the full study report. Make your voice heard! Welcome to the weekly news kickoff. Enjoy these highlights. Spoiler alert: There are some great events in June. Event: How are Feds Accessing and Consuming Content on Mobile Devices? With the majority of feds using mobile devices, there is no doubt that they are more connected than ever. But does that connectivity result in more work productivity? What content are they accessing, ...
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