Blog - (Archived)

Measure Your Marketing Success

December 10, 2015

“Market Connections’ research has delivered critical insights into my client’s brand health, market position and reputation. In fact, in one case Market Connections’ research revealed that a new key message was not valid to the market, before the client damaged its reputation.” LIV PIKUL, COMMUNICATIONS & BRAND CONSULTANT, KEILER & CO. As marketing budgets continue to shrink, it is important to know that every dollar spent will have a return. But assessing the ROI for marketing efforts can feel like taking a stab in the dark: How do you really know if your marketing is effective and how it translates into measurable ... Read more

Q&A: Tom Anderson, SAIC Vice President of Health Services, On the Value of Doing Good Things In Your Community

December 9, 2015

In a survey of the importance of corporate philanthropy, Market Connections found government respondents feel participation and involvement with charities and giving back to the local community are ways for a contractor to be a good corporate citizen. The majority of respondents also agree that volunteerism is just as important as giving money, especially for corporate leaders. Corporate philanthropy is an important piece of the strategic plan. And by committing to the very things that impact future workers and the community as a whole, a company demonstrates how much it values people in its immediate vicinity. Tom Anderson, Science Applications International Corp. ... Read more

Weekly News Kickoff: Celebrating 50 Years of Change

December 7, 2015

Much has changed within the government over the last 50 years, and many time a historic event has been the catalyst. Most people understand the significance of the first moon landing, Watergate and Vietnam for a social perspective. But how did these events shape the way government functions? In honor of its 50th anniversary, Federal Times is highlighting ten transformative events and how they impact our government. Welcome to the weekly news kickoff. Enjoy these highlights. Obama Tries to Ease Anxiety Over Terrorism With Oval Office Address President Obama said Sunday that recent attacks in Paris and San Bernardino, Calif., show the ... Read more

Q&A: Ginger Kessler, Brocade Federal Marketing Director, on the Value of Good Market Research

December 3, 2015

Market research is a wonderful tool for generating valuable thought leadership content. Not only does it reveal important information about attitudes and perceptions of emerging trends, federal decision makers trust it — data from the Federal Content Marketing Review shows that 69 percent of federal decision-makers find research reports to be the most valuable content. Brocade — a leader in helping federal agencies modernize their network infrastructure — has believed in the value of research for years, using it to educate its customers about important topics and trends. This year, Brocade, in conjunction with Market Connections, conducted studies to learn about ... Read more

How a Customer Satisfaction Index Can Help Your Business

December 2, 2015

Customer satisfaction research is an important tool. The insights it provides can help you focus improvement efforts on the specific areas that will have the most measurable impact on customer loyalty, retention and growth. And in this complex market, that is critical. We’ve heard stories of clients that have been able to save key accounts that were at risk due to brewing dissatisfaction. Many of Market Connections’ clients don’t stop with the research results, however. Using a Customer Satisfaction Index (CSI), they simplify the data into a single measurement to digest the data quickly. This tool provides a composite score of ... Read more

How to Create Meaningful Connections with Constituents

November 24, 2015

Every federal agency has a core mission — one that drives every person who works in that agency. Whatever that mission may be, an important part of fulfilling it is communicating effectively with  constituents. But in an ever changing environment, how can an agency be sure it is doing all it can? Conducting research studies is one way to learn the most effective ways to communicate with constituents. Market Connections works directly with federal agencies to improve constituent services. One federal agency has been working with Market Connections for five years to improve how it connects with its constituents. The agency came to ... Read more

Weekly News Kickoff: Nominations Open for Best Place To Work, Pentagon’s Digital Service Team Gets a Leader

November 23, 2015

Do you love where you work? The Washington Post is looking for people to nominate worthy employers for the 2016 Top Workplaces special report. Anyone can nominate a company. It could be the place you work, or one you know about. The application deadline for 2016 has been extended to Jan. 22. You can nominate a workplace at www.washingtonpost.com/nominate or by calling 202-417-3866. And now for the weekly news highlights: Pentagon’s Digital Service Team Gets a Leader Seattle-based serial entrepreneur Chris Lynch holds the reins of the Pentagon’s digital service team, FedScoop reports. Defense Secretary Ash Carter announced Lynch’s hiring Wednesday during a speaking ... Read more

How To Win More Business in 2016

November 19, 2015

The business climate for federal contracting continues to be riddled with uncertainty as government budgets continue to shrink and competition continues to expand. It’s more important than ever to protect your contract base, find strategies to win new contracts and unseat incumbents. How can you do this? By arming your business with insights and competitive intelligence. New pursuit and capture research and competitive profiling will help you anticipate and understand the needs and goals of your target market and provide fact-based insights to inform more effective capture strategies. New Pursuit and Capture Research The cost of responding to an RFP is simply too ... Read more

How is Your Company Navigating the New Normal?

November 17, 2015

Government budget uncertainties, evolving technology requirements, competitive pressures, and new acquisition models aren’t new news — this is the new normal for federal contractors. Last year, the immixGroup launched the Government IT Sales Summit to explore the challenges and solutions in this complex environment. On Thursday, November 19, 2015, the 2nd Annual Government IT Sales Summit will together solution providers/VARs, systems integrators, and IT manufacturers to discuss how to best Navigate this New Normal. Government and industry IT leaders will provide real-world perspective on how you can successfully navigate the IT landscape to increase your public sector sales. In a preview of ... Read more

Weekly News Kickoff: Can the Federal Government Deliver a Uber-Like Experience?

November 16, 2015

The American people have come to expect Uber-like efficiency and customer experience in every interaction — whether they are buying a book online or interacting with a federal agency. Can the U.S. government deliver? Welcome to the weekly news kickoff. Enjoy these highlights. USDS Execs: Americans Expect Uber-Like Government Federal agencies haven’t kept up with Americans’ expectations fueled by private-sector technology, and experts say that’s eroding citizens’ trust in their government, FedScoop reports. The federal government’s struggle to provide effective IT services for citizen interaction the past few decades, culminating in the disastrous rollout of Healthcare.gov in 2013, is rooted in its ... Read more

Share

© 2019 Market Connections, Inc.  All rights reserved. Privacy Policy

Mobile Menu