Blog - (Archived)

Top Innovator: AECOM’s MetLife Building Design a Winner in “Reimagine a NYC Icon” Competition

March 31, 2016

AECOM’s new vision for New York City’s MetLife Building, formerly the Pan Am Building, reimagines the 53-year-old icon as an energy-efficient, light-filled structure of nearly twice the height with less than one-sixth the annual energy cost. It would be the tallest building in New York City. The goal of radically reducing energy consumption in the built environment is the inspiration behind the design, which is a winner in the “Reimagine a New York City Icon” competition, sponsored by Metals in Construction magazine and the Ornamental Metal Institute of New York. The competition mandated reimagining the building at 200 Park Ave. with ... Read more

How to Differentiate Yourself in Ways that Resonate with Your Clients

March 30, 2016

Differentiating themselves from their competitors is a quest every company is on. For some, the differentiators are easy to define. For others, it may be a little bit harder to articulate. Many companies, however, create their differentiators based on their own perceptions of what they believe will resonate with clients. Imagine the competitive advantage you would have if you knew definitively what messages would connect with your clients. When you can go in to meet with your customers and prospects and immediately demonstrate that you understand their needs and expectations, and you can articulate how your company can meet those needs, ... Read more

Weekly News Kickoff: DoD’s Cybersecurity Training, Culture Have Improved

March 28, 2016

Did you make it to see the cherry blossom’s peak last week? They were spectacular. It is always worth taking a trip down to the mall to appreciate them. But DC doesn’t stop working when the blossoms are out, and plenty happened last week. The news is good for agencies battling cyber threats, with both DoD and the IRS reporting cyber victories this week. Welcome to the weekly news kickoff. Enjoy these highlights. Halvorsen: DoD’s Cybersecurity Training, Culture Have Improved Defense Department Chief Information Officer Terry Halvorsen said cybersecurity training and overall awareness of cyber threats have improved across the organization since ... Read more

Winning Contractor: Lockheed Martin To Complete Preliminary Design of NASA’s QueSST

March 24, 2016

NASA is moving toward the return of supersonic passenger air travel, and a team headed by a Lockheed Martin Aeronautics Company (Palmdale, California) will help. The team includes subcontractors GE Aviation of Cincinnati and Tri Models Inc. of Huntington Beach, California. NASA selected the Lockheed Martin team to complete a preliminary design for Quiet Supersonic Technology (QueSST), a “low boom” flight demonstration aircraft. This aircraft is to be the first in a series of ‘X-planes’ in NASA’s New Aviation Horizons initiative, which the agency introduced in its fiscal year 2017 budget. The Lockheed Martin team will conduct the work under a task ... Read more

3 Critical Steps to Using Research that Ensures Your Marketing Campaign Works

March 23, 2016

Government contractors invest significantly in federal marketing campaigns aimed at influencing decision-makers. From advertising on media properties such as Federal News Radio to earned media in targeted publications and content marketing, contractors use a wide range of tactics. And that is smart — studies show that you have to approach your audience in different ways through different channels. Marketers face high levels of scrutiny when it comes to their efforts, with every tactic needing to show tangible return-on-investment (ROI). So how do contractors know if their federal marketing campaign investments have impact, and provide the desired outcomes? Using analytic tools is one important ... Read more

Weekly News Kickoff: Census Bureau Modernizes Census; NIST Issues Draft Teleworking Cybersecurity Guidelines

March 21, 2016

The 2020 Census is going (mostly) digital. While this is great news for citizens who would prefer to fill out the census online, one agency will feel it in the pocketbook: The U.S. Postal Service will lose millions of dollars on this change because it will lose the postage on millions of mailed census forms. How do you feel about it? Welcome to the weekly news kickoff. Enjoy these highlights. 2020 Census Modernized The Census Bureau has ambitious plans to save $5 billion by modernizing the 2020 population enumeration, FCW reports. For many citizens, the biggest impact is that the bureau will not ... Read more

Q&A: David J. Salati, Marketing Business Partner, Booz Allen Hamilton, on the Value of Using Research in Longer-Term Initiatives

March 17, 2016

Market Research sheds valuable insights on a variety of topics that impact your strategic positioning and direction. Sometimes, market research is a one-time effort. But other times, incorporating research into different points of a longer-term, strategic initiative can provide valuable insights about specific topics exactly when they are needed. After Booz Allen Hamilton discovered that it had a differentiated approach — one the firm refers to as Enterprise Integration — in the C4ISR* arena via a DoD client success, the firm conducted a Market Opportunity Assessment to gain a deeper understanding of the underlying challenges that severely hamper C4ISR systems and ... Read more

New Research Illustrates How the Network Is Critical to Data Management

March 16, 2016

Today’s applications are increasingly complex. They are also critical for meeting agency mission objectives. At the same time, federal agencies are facing unprecedented data growth, rising operating costs and flat budgets — causing them to often struggle to meet their mission requirements. New storage technologies have the ability to address these agencies’ challenges. As agencies rethink their data center architectures, the network has become even more critical. Storage solutions provider Brocade commissioned leading government market research firm Market Connections to learn what type of storage solutions federal agencies are deploying, workload management, and the use and perceptions of storage networks. The study ... Read more

Weekly News Kickoff: Senate Encryption Bill Expected, OMB Moves To Make All Federal Code Open Source

March 14, 2016

A bill that would force companies to provide law enforcement with access to encrypted communications is expected to be released this week — a bill that is particularly relevant as the FBI and Apple continue their battle over access to the contents of the San Bernardino killer’s phone. Welcome to the weekly news kickoff. Enjoy these highlights. Senate Encryption Bill Expected This Week The chairman of the Senate Intelligence Committee is hopeful that his bipartisan, three-page encryption bill will be released this week, FCW reports. The legislation is designed to give law enforcement access to encrypted communications when it obtains a warrant. ... Read more

You Have the Data; Now Unleash Its Power

March 10, 2016

“The user doesn’t want to see raw data, they want the data in a usable form, and that usable form should help them do something more creative, be more efficient, give them superpowers.” DJ Patil, White House Deputy Chief Technology Officer for Data Policy Source: Bereznak, Alyssa, “Meet DJ Patil: Obama’s Big Data Dude,” April 9, 2015, Yahoo Politics Data is a beast. For many agency staff, it takes superhuman efforts to tame it: They must find the raw data (which may include figuring out where to even look for it), compile it and put it into a usable form. To learn how ... Read more


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