Blog - (Archived)

Research Helps Ensure Your Federal Marketing Campaign Is Working

March 2, 2016

Government contractors invest significantly — into the millions — in an effort to influence federal decision-makers. From advertising to earned media and content marketing, contractors use a variety of tactics in their federal marketing campaigns. But can contractors know whether their federal marketing campaigns and investments are having a return on investment? The answer is yes. Research, particularly message testing research, can demonstrate the ROI of your campaigns. This type of research tests message recall, a valuable metric that doesn’t always translate immediately into sales, but has a long-reaching impact. When should you plan for this research? It’s a good idea to include ... Read more

Weekly News Kickoff: Government Makes Nearly $137 Billion in Improper Payments in 2015, Largest Figure on Record

February 29, 2016

Last year, the government hit the largest figure on record for improper payments — over $1 trillion since 2004. What was the biggest contributor to that? Increased Medicaid errors. Meanwhile, Homeland Security submitted its 2017 budget request, promising not to squander cybersecurity funds. Can DHS do it? Welcome to the weekly news kickoff. Enjoy these highlights. Government Approaches $137 Billion in Improper Payments in 2015 Federal News Radio reports that Federal agencies issued an estimated $136.7 billion in improper payments during fiscal year 2015, the largest annual tally since 2004, when agencies first began reporting such data. The figure, reported as part ... Read more

The Right Analytics Tools Help Agencies Walk the Talk

February 25, 2016

Studies predict there will be 40 exabytes of data by 2020. In case you are wondering, that is a lot of data. As the volume of data grows, data analytics will become increasingly important in shaping the future of federal agency policies and services. Whether it’s the Defense Department using cyberattack data to make their networks more secure or the Health and Human Services Department merging clinical, genomic and other data to improve health outcomes, big data will drive the mission. To get the most from big data analytics — and to make these and other far-reaching agency initiatives possible — ... Read more

Event Recap: The Promise and the Peril of Big Data

February 24, 2016

Big Data is a trending topic — there are stories about it daily in the news. On February 18, Women in Technology’s WIT.Connect featured a panel of experts discussing the promise and peril of Big Data. Carol Hayes (Navy Federal Credit Union), Carrie Cordero (Georgetown University), Kim Garner (Neuster Advisory Services Group), Rashmi Mathur (IBM Global Business Services), and Stacey Halota (Graham Holdings Company) joined moderator, Susan Gibson (ODNI) for an in-depth discussion. Dagny Evans, Managing Director of Digital Ambit, provided a recap of the event (originally posted on her blog). How Do We Define “Big Data?” The first stop in the conversation was for ... Read more

Weekly News Kickoff: Apple-FBI Encryption Clash Brings ‘Backdoor’ Debate to the Fore

February 22, 2016

It was an interesting week for everyone paying attention to the data privacy issue. What are your thoughts on the court order for Apple to write software to let the FBI have as many attempts as needed to get into Syed Rizwan Farook’s iPhone? Welcome to the weekly news kickoff. Enjoy these highlights. Apple, FBI Clash in Encryption Debate The nuance of Apple-FBI encryption case is subtler than the broader debate over encryption and “going dark,” though forecasters on both sides of the argument are reading the signs and preparing for a storm, Federal Times reports. Robert Cattanach, a former Justice Department ... Read more

Lockheed Martin Separates, Combines IT and Technical Services Businesses with Leidos

February 18, 2016

Lockheed Martin is separating the business, combing its realigned Information Systems & Global Solutions (IS&GS) business segment with Leidos. “This strategic transaction is an important milestone in the portfolio-reshaping strategy we announced in July 2015 and allows us to focus on our core business in aerospace and defense,” said Lockheed Martin Chairman, President and CEO Marillyn Hewson. “The combination of our proven IT and technical services businesses with Leidos will create a new leader in the government IT sector with a diversified portfolio, greater scale and improved efficiency.” The agreement aligns IS&GS’s business with an industry leader in government IT and technical ... Read more

Content Marketing Poised to Enter the Mainstream in 2016

February 17, 2016

Do you have a content marketing plan in place for 2016? Over the last few years, content marketing has been gaining momentum, no longer always taking a back seat to branding and traditional marketing tactics. Experts agree that good content, bolstered by a strategic plan, is in increasingly important way to influence customers. Are companies beginning to see the value? The answer is yes. The content marketing experts at Curata, a content marketing platform provider, gazed into their crystal ball to see what the near future holds for the industry. From increases in investment (both in dollars and staff) to exploring ... Read more

Weekly News Kickoff: What Is In the President’s 2017 Budget Request?

February 15, 2016

It’s budget request season, so to celebrate Presidents Day, we’re doing a news roundup with a president’s-budget-request theme (and the Defense Department’s, too). Spoiler alert: The President has made some requests that are good news for federal contractors. Download the budget-request document to find out everything the White House as requested. Welcome to the weekly news kickoff. Enjoy these highlights. Obama’s Final Budget Proposal Calls for $4.15 Trillion in Spending President Obama sent the final budget proposal of his presidency to Congress on Tuesday, a $4.15 trillion package that will mark the closing rounds of a long-running fiscal battle with Republicans in Congress ... Read more

Q&A: Peter Smith, AMERICAN SYSTEMS, on the Power of a Strong Customer Satisfaction Program

February 11, 2016

As winning government contracts becomes increasingly competitive and challenging — whether or not you are the incumbent — successful companies arm themselves with as much insight as possible before they bid. And that includes knowing exactly what their customers think about their performance. Peter Smith, President and CEO of AMERICAN SYSTEMS — an employee-owned professional, technical and IT services provider — firmly believes having this knowledge is critical to success. That is why AMERICAN SYSTEMS has worked with Market Connections since 2008 to develop a robust Customer Satisfaction Program. Through this program, AMERICAN SYSTEMS measures performance on a range of factors, ... Read more

Top Innovator Crowley Invests in the Future … of Students

February 10, 2016

Giving back to the community and helping young people succeed are two ways a company can make a significant impact. Crowley Maritime Corporation does both simultaneously via the Thomas B. Crowley Sr. Memorial Scholarships. Four seniors studying at the University of Washington’s (UW) Michael G. Foster School of Business (Joshua Banks, Kainen Bell, Maninder Grewal and Xuan Liao) received $2,500 scholarships for the 2015-2016 academic year based on their demonstrated financial need, community involvement and leadership skills. Since 1984, Crowley has provided more than $3 million in scholarship funding for more than 1,000 students. The company has also donated more than $2 million ... Read more


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