Blog - (Archived)

Why Making Webinars Part of Your Marketing Strategy Makes Sense

October 15, 2015

Did you know that two-thirds of federal decision makers attended one to three webinars in 2015? In 2011, nearly half didn’t attend any. This is just one of the insights around how federal decision makers spend their time that came out of the 7th Annual Federal Media & Marketing Study that Market Connections released earlier this month. If the shear numbers of decision-makers and influencers you could reach is not reason enough to include webinars in your marketing strategy, consider this: Respondents in the Federal Media & Marketing Study considered webinars more trustworthy than editorial content, consumer opinions posted online or corporate ... Read more

Winning Contractor: DLA Awards SAIC a $105 Million Supply Chain Management Contract

October 14, 2015

Science Applications International Corp. (SAIC) will continue to provide facilities maintenance logistics support to the Defense Logistics Agency (DLA) in the south-central U.S. Under the indefinite-delivery, indefinite-quantity contract, SAIC will provide tailored logistics support (TLS) for maintenance, repair and operations (MRO) requirements at Department of Defense (DoD) and federal installations in Arkansas, Colorado, Kansas, New Mexico and Oklahoma. The single-award, firm-fixed-price contract has a five-year period of performance and an estimated total contract value of $105 million. SAIC has provided MRO TLS services to this south-central region since the program’s inception in 1998. The MRO TLS program allows DLA’s customers to order supplies and equipment critical to ... Read more

Weekly News Kickoff: Are Cybersecurity Breaches the New Normal?

October 12, 2015

Before you delve into cybersecurity breaches, have a little fun. Make your voice heard in a quick, fun survey Federal Times is conducting to find out which event most shaped federal government operations. Was it Watergate? The Internet? 9/11? Vote today! It will be interesting to see what you think the most influential event of the last 50 years is. Welcome to the weekly news kickoff. Enjoy these highlights. Event: WIT.Connect’s “Cybersecurity Breaches: The New Norm?” Are you prepared to be the victim of a security breach? Is your organization prepared? With new data breaches in the news nearly every week, it ... Read more

Can the Target Audience Impact the Price of Your Focus Group?

October 8, 2015

A natural question for a company interested in conducting focus groups to gauge customer experience is, What does it cost? The answer: It depends. But Market Connections CEO and Founder Lisa Dezzutti points out that investing in the right focus groups is worthwhile. In Part 2 of our series on customer experience, Dezzutti said: “I think the most effective research method is focus groups because in this setting customers tell personal stories that provide rich data on the actual experience. It is always amazing what customers will share in this setting — and the insights are invaluable. ... Read more

In Federal Marketing, You Must Know Your Audience and Speak to Them

October 7, 2015

The continued rise of mobile device use is among trends to note in the 7th Annual Federal Marketing & Media Study. Market Connections revealed the results of the study last week, and a panel of industry experts discussed the trends that federal marketers should note as they prepare their 2016 marketing strategies. “The data show that federal marketers must have a strong mobile strategy,” said Lisa Dezzutti, founder and CEO of Market Connections. “Social media are a viable channel for all age groups.” The panelists gave three key pieces of advice based on the results and their experience working in, or marketing ... Read more

Weekly News Kickoff: Marketing Study Results, Deceit as a Defense Against Cyberattacks

October 5, 2015

It was a busy week at Market Connections with our annual Federal Media & Marketing Study results breakfast. We enjoyed seeing so many familiar faces – and so many new ones ­– at this year’s event. If you couldn’t be there, download a free overview of the results. Welcome to the weekly news kickoff. Enjoy these highlights. Using Deceit To Defend Against Cyberattacks A new generation of “threat deception” technology is taking the honeypot to a new, enterprise level that offers a more aggressive way to defend the network, Information Week reports. Gartner predicts 10 percent of all enterprises will employ some ... Read more

2015 is the Year of Media Complexity in Federal Marketing

October 1, 2015

According to the findings from the 2015 Federal Media and Marketing Study, government decision-makers are accessing information through an increasingly complex mixture of print, digital, mobile and social media. The study shows that digital and social media are on the rise as major influencers in how government executives consume information — a trend that is dramatically changing reading habits and reinforcing the need for those in federal marketing to develop comprehensive content strategies if they want to influence federal decision-makers. More than 3,000 federal decision-makers and influencers answer the annual survey, which aggregates data on consumption of print, television, radio, mobile, social ... Read more

Top Innovators: Text2Them and Carahsoft Make Anonymous Two-Way Text Messaging Available To Students

September 30, 2015

Shortly before the 2015–2016 school year started, Text2Them Inc. announced a partnership with Carahsoft Technology Corp., to provide students with the ability to reach their school via anonymous two-way text messaging. Text2Them’s “Text 2 Stop It” program is combating the growing problems of bullying, campus assaults, drugs and suicides in schools and colleges. Text 2 Stop It uses a patent-pending, two-way texting technology to interview students who wish to anonymously inform the school of bullying/cyberbullying, drugs, fights, sexual improprieties and other unsafe activities. The transcript of the conversation is then sent to the school counselors/administrators trained to intervene in these cases. Students ... Read more

Weekly News Kickoff: 7th Annual Federal Media & Marketing Study Research Results To Be Revealed This Week

September 28, 2015

On Thursday, Market Connections will release the results of the 7th Annual Federal Media & Marketing Study. There is still time to register for the Thursday results briefing and breakfast. Register now. Welcome to the weekly news kickoff. Enjoy these highlights. Energy CTO Announces Departure Department of Energy Chief Technology Officer Pete Tseronis is leaving federal service, FedScoop reports. Tseronis has served as Energy’s CTO since 2008. His major focuses while he was CTO of Energy were deploying new technologies throughout the department, such as cloud, wireless and mobility solutions, and improving cybersecurity. He was also the visionary behind the department’s enterprise ... Read more

Q&A: Sara Leiman, TMP Government’s VP Media Director Discusses How Research Helps Determine Where To Focus Media Budgets

September 24, 2015

When every marketing dollar is a precious resource, federal marketers must strategically decide where, when and how much to spend to reach federal decision-makers. Seven years ago, Market Connections and Sara Leiman launched the annual Federal Media and Marketing Study to help federal marketers make those decisions using impartial third-party research. The survey garners responses from more than 3,000 decision-makers, and highlights their use of digital, mobile, social, print and broadcast. Today the federal media study has become a must-have marketing tool in the federal arena. In one week — Oct. 1, 2015 — Market Connections and Sara Leiman will release ... Read more

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