Blog - (Archived)

Q&A: Dell Software’s Rebecca Umberger and Jeff Honeyman Discuss Using Market Research for Targeted Marketing

September 16, 2015

When many marketers think of using market research, they typically think big: Market research is a great tool for taking an in-depth look at global trends, customer demographics and a company’s market position. But a big market research project is not always what is necessary to gain valuable insights. It depends on what you want to learn and how you want to use the results. Market Connections’ PulsePollsTM are shorter research projects designed to gather broad market intelligence on a specific topic, focusing on the top needs, issues, challenges and barriers to adoption of a particular service or project. For the ... Read more

Weekly News Kickoff: DARPA Working to Return Data Privacy Control to the People

September 14, 2015

Power to the people. DARPA thinks that power should include controlling your personal data. The agency’s Brandeis program is looking at ways to balance the value of data to government and business with individuals’ need for privacy. Welcome to the weekly news kickoff. Enjoy these highlights. DARPA Working to Return Data Privacy Control to the People The Defense Advanced Research Projects Agency is working to give users better control of what data they release and how others can use it, FedScoop reports. At DARPA’s “Wait, What?” conference, the agency highlighted their Brandeis program, which aims to break the inherent tension between the ... Read more

Is Your Environment Open to Serious Security Risks?

September 10, 2015

Microsoft ended support for Windows Server 2003 in July. A recent survey revealed, however, that only half of federal agency users and administrators have migrated away from it. This leaves the other half open to potential security risks. To gauge how agencies are managing their Windows 2003 server migrations, Dell Software commissioned Market Connections to find out the status of agency migrations and the barriers to successful migrations. Key findings include: Thirty two percent of respondents say their organization would continue running Windows 2003 after the end of service. Eighty percent of respondents believe the greatest risk of continuing to run Windows 2003 ... Read more

Are Online Panels Right for Your Research Project?

September 9, 2015

Customers often ask us what is involved in conducting online market research, so we decided to do a two-part series on its real costs. In Part 1 last week, we discussed all the components that go into the final costs of market research. One of the things we touched on is using online panels. Several factors are involved in deciding to use a panel, and the topic warrants deeper discussion. Here’s how to decide if online panels are right for your research project. What are Online Panels? When you’re conducting market research, there are a variety of ways to find qualified participants. ... Read more

Weekly News Kickoff: 8 Back-to-School Gadgets You Will Want, Too

September 8, 2015

Labor Day weekend always feels like the end of summer. Everyone is back from vacation and ready to get down to business during this last month of the federal fiscal year. But the fun isn’t over yet; you may want to do some shopping first. Information Week shared a list of must-have tech gadgets. We’re sure there is something in there you will want to add to your collection. Welcome to the weekly news kickoff. Enjoy these highlights. 8 Back-To-School Gadgets IT Pros Will Want, Too Why should the kids have all the fun? IT professionals of all ages love gadgets, too. ... Read more

The Real Cost of Online Market Research

September 3, 2015

By far, the most widely read article on FedPulse is Let’s Talk Price: How Much Does Research Cost? This makes sense because it’s important to know what the investment will be when you decide to do a market research project. In the last few years, we’ve also seen an increase in the number of online surveys we do, and we thought it would be useful to dedicate an article to the cost of online market research. In this two-part series, we discuss what goes into an online research project (and consequently why it isn’t free) and delve deeper into the ... Read more

Top Innovator: Ball Aerospace’s TEMPO Pollution Tracking Sensor Completes Successful Critical Design Review

September 2, 2015

NASA’s Earth Venture mission is one step closer to implementing an instrument to monitor North American air pollution from geostationary orbit. The Tropospheric Emissions: Monitoring of Pollution (TEMPO) instrument, which Ball Aerospace & Technologies Corp. developed, has completed its Critical Design Review. TEMPO is designed to make accurate observations of atmospheric pollution with high spatial and temporal resolution over North America, from Mexico City to the Canadian oil sands, and from the Atlantic to the Pacific. TEMPO will observe Earth’s atmosphere in ultraviolet and visible wavelengths to determine concentrations of many key atmospheric pollutants, such as ozone, nitrogen dioxide and formaldehyde. Fabrication ... Read more

Weekly News Kickoff: Tune in to WTOP Federal News Radio for a Talk on Thought Leadership

August 31, 2015

Interested in producing more thought leadership content? Tune into Amtower Off Center on Federal News Radio today at 3 p.m. to hear Market Connections Vice President of Client Services Monica Mayk and SolarWinds’ Federal Marketing Leader Lisa Sherwin Wulf discuss the types of content that grab federal decision-makers’ attention. Welcome to the weekly news kickoff. Enjoy these highlights. NIST Releases Guidance on How Energy Companies Can Reduce Cyber Risk The National Institute of Standards and Technology released draft guidance to help energy companies protect their industrial control systems, which have long been vulnerable to cyberattacks, FedScoop reports. The draft guide focuses on ... Read more

Why Develop a Social Media Strategy for 2016?

August 27, 2015

In the quest to create more content that readers will share and act upon, contractors need to ensure that their content is solid and targeted. That means moving beyond simply having subject-matter experts share their knowledge: To truly engage influencers and decision-makers, your subject-matter experts need to become part of the conversation. Content that is somewhat controversial, compelling or (if appropriate) funny typically rises to the top. This means developing a social media strategy. Social media strategies that are well planned, focused and targeted will enhance brand awareness and lead generation for any contractor. If you don’t have a strategy — ... Read more

GSA Reports 82% of Government Cloud Implementations Went Through FedRAMP

August 26, 2015

Molly Bernhart Walker has reported in a FierceGovernmentIT article that the General Service Administration says 82 percent of cloud implementations in the federal government is now covered by a security authorization through the Federal Risk and Authorization Management Program (FedRAMP). GSA launched an initiative to create a baseline of where and how the cloud is being used across government, Walker reported Aug. 6. These new figures come from the “FedRAMP Forward six-month status report” GSA recently published. The article says GSA analyzed agency PortfolioStat reports and customer surveys from cloud service providers to develop the baseline. GSA reported a number of promising stats ... Read more


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