Blog - (Archived)

The Real Cost of Online Market Research

September 3, 2015

By far, the most widely read article on FedPulse is Let’s Talk Price: How Much Does Research Cost? This makes sense because it’s important to know what the investment will be when you decide to do a market research project. In the last few years, we’ve also seen an increase in the number of online surveys we do, and we thought it would be useful to dedicate an article to the cost of online market research. In this two-part series, we discuss what goes into an online research project (and consequently why it isn’t free) and delve deeper into the ... Read more

Top Innovator: Ball Aerospace’s TEMPO Pollution Tracking Sensor Completes Successful Critical Design Review

September 2, 2015

NASA’s Earth Venture mission is one step closer to implementing an instrument to monitor North American air pollution from geostationary orbit. The Tropospheric Emissions: Monitoring of Pollution (TEMPO) instrument, which Ball Aerospace & Technologies Corp. developed, has completed its Critical Design Review. TEMPO is designed to make accurate observations of atmospheric pollution with high spatial and temporal resolution over North America, from Mexico City to the Canadian oil sands, and from the Atlantic to the Pacific. TEMPO will observe Earth’s atmosphere in ultraviolet and visible wavelengths to determine concentrations of many key atmospheric pollutants, such as ozone, nitrogen dioxide and formaldehyde. Fabrication ... Read more

Weekly News Kickoff: Tune in to WTOP Federal News Radio for a Talk on Thought Leadership

August 31, 2015

Interested in producing more thought leadership content? Tune into Amtower Off Center on Federal News Radio today at 3 p.m. to hear Market Connections Vice President of Client Services Monica Mayk and SolarWinds’ Federal Marketing Leader Lisa Sherwin Wulf discuss the types of content that grab federal decision-makers’ attention. Welcome to the weekly news kickoff. Enjoy these highlights. NIST Releases Guidance on How Energy Companies Can Reduce Cyber Risk The National Institute of Standards and Technology released draft guidance to help energy companies protect their industrial control systems, which have long been vulnerable to cyberattacks, FedScoop reports. The draft guide focuses on ... Read more

Why Develop a Social Media Strategy for 2016?

August 27, 2015

In the quest to create more content that readers will share and act upon, contractors need to ensure that their content is solid and targeted. That means moving beyond simply having subject-matter experts share their knowledge: To truly engage influencers and decision-makers, your subject-matter experts need to become part of the conversation. Content that is somewhat controversial, compelling or (if appropriate) funny typically rises to the top. This means developing a social media strategy. Social media strategies that are well planned, focused and targeted will enhance brand awareness and lead generation for any contractor. If you don’t have a strategy — ... Read more

GSA Reports 82% of Government Cloud Implementations Went Through FedRAMP

August 26, 2015

Molly Bernhart Walker has reported in a FierceGovernmentIT article that the General Service Administration says 82 percent of cloud implementations in the federal government is now covered by a security authorization through the Federal Risk and Authorization Management Program (FedRAMP). GSA launched an initiative to create a baseline of where and how the cloud is being used across government, Walker reported Aug. 6. These new figures come from the “FedRAMP Forward six-month status report” GSA recently published. The article says GSA analyzed agency PortfolioStat reports and customer surveys from cloud service providers to develop the baseline. GSA reported a number of promising stats ... Read more

Weekly News Kickoff: Take A Little Part In The Next Mars Mission

August 24, 2015

You may not be able to go to Mars, but you can experience a little bit of the thrill by sending your name to the Red Planet. There is still time participate in NASA’s Frequent Flyer program by adding your name to the InSight mission’s roster. Welcome to the weekly news kickoff; enjoy these highlights. Take A Little Part In The Next Mars Mission NASA wants to take your name to Mars so you can be a part of the next great phase of space exploration, Information Week reports. NASA is hoping to generate excitement about the space program via the Frequent ... Read more

Top Innovator: Unisys Stealth Earns Innovation Award for Encrypted Network Security Solutions

August 20, 2015

In July, Unisys’ Stealth™ was named recipient of the Frost & Sullivan 2015 North American Encrypted Network Security Solutions New Product Innovation Award. The awards recognize new product innovation based on a product’s attributes and benefits to users. Stealth’s unique approach to security — making information-rich targets invisible in the networks —addresses an urgent need of enterprises and government organizations. Frost & Sullivan noted that unlike other solutions that are based on topologies, the groundbreaking innovation of Unisys Stealth is that it is designed on the principles of authentication and authorization, ultimately concealing the networks from prying eyes. The product’s overall reliability, ... Read more

Rapid Response: Three Contractors Win DHS Award for Secure Mobile Authentication R&D

August 19, 2015

Greg Otto reported in FedScoop that the Department of Homeland Security’s Science and Technology Directorate has selected three contractors to research authentication systems that secure phones without taking away from the user experience. Recognizing that mobile devices are critical tools in both the public and private sectors, DHS wants to ensure that these devices are secure. The awards total nearly $5 million. The awards fall under the five-year Broad Agency Announcement of the directorate’s cybersecurity division. The winning contractors are HRL Laboratories ($2.2 million), Northrop Grumman ($1.7 million) and United Technologies Research Center ($790,000). The purpose of each award is to ... Read more

Weekly News Kickoff: New GSA Tool Aims to Expedite Approvals of Purchase Card Requests

August 17, 2015

Great news for contractors: It may get easy for agencies to make purchases through GSA Advantage. The General Services Administration recently launched a new tool to streamline the process. Welcome to the weekly news kickoff. Enjoy these highlights. New GSA Tool Aims To Expedite Approvals of Purchase Card Requests The General Service Administration‘s digital innovation team 18F and its Public Buildings Service have collaborated on a new tool to help federal purchase cardholders buy what they need quicker and more efficiently, FierceGovernment reports. The tool, Communicart, removes some steps and paperwork from the process of purchasing through GSA Advantage, the agency’s online ... Read more

Where Do Government Decision Makers Turn for Information?

August 13, 2015

In an ever-changing government environment, marketers need to take strategic and highly targeted risks to win work. Yet it’s easy to fall into the same patterns, and do the same things over and over — especially when making a change is risky. Helping federal contractors take the risk out of marketing is a reason for conducting the Federal Media and Marketing Study. The study is also a great tool to see exactly how government marketing is changing year over year. The 2014 survey has more than 3,700 federal respondents and reveals some interesting insights into where government decision-makers are turning for ... Read more


© 2020 Market Connections, Inc.  All rights reserved. Privacy Policy