Blog - (Archived)

The Crucial Role of Research in Marketing

June 25, 2015

Over the past few years, the government landscape has changed. Contractors agree that things are not how they used to be, and there is more pressure on marketing teams to be flexible with their resources. With federal marketers facing pressure to lead the way, they need a marketing GPS to guide them. That GPS is research. Research helps marketers better target government decision-makers, leading to a smarter use of resources. Judy Quinlan, Northrop Grumman manager of advertising and creative services, was a panelist at Market Connections’ annual Federal Media and Marketing event in 2013. While some aspects of the federal marketing climate ... Read more

Top Innovator: Juniper Networks Offers Industry’s First Comprehensive Training for the Full Network Lifecycle

June 24, 2015

Networks are in a constant state of change. The emergence of automation has fundamentally changed how networks can and will be designed. Network designers and administrators must consider myriad complications and options when designing a network – many that did not exist just a few years ago. Further, the benefits that can be realized from software-defined networking (SDN) and network functions virtualization (NFV) have raised the stakes in ensuring good design. Juniper Networks, an industry leader in network innovation, has developed a training curriculum to teach best practices and new techniques across network design, including SDN and NFV. The program is ... Read more

Weekly News Kickoff: Net Neutrality Takes Effect as Court Denies Stay

June 22, 2015

The Internet will remain an open and equal world. Telecom giants were unsuccessful in their attempt to crush the FCC’s Open Internet Order. The Order went into effect June 12. And in other data-related news, feds lauded big data as a key in the future of their agencies. Welcome to the weekly news kickoff. Enjoy these highlights. Big Data Earns Praise, Caution from Federal IT Officials At the Brocade Federal Forum in Washington, D.C., on June 17, three federal officials said big data will be the most critical component to moving their agencies forward, FierceGovernmentIT reports. Margie Graves, deputy CIO at the ... Read more

What Does it Take To Get Your Content To Reach and Influence Federal Leaders?

June 18, 2015

Every day, B2G marketers and business development leaders struggle with how they can get their message into the hands of federal IT decision-makers. Should they create a sales sheet, develop a white paper or host a webinar? Investing in the right forms of digital content to inform and influence the conversations of federal decision-makers is just the start. Delivering it through the right mix of marketing communications channels is equally challenging. Market Connections partnered with Merritt Group to conduct the 2015 Federal Content Marketing study to learn how federal decision-makers consume content and what kinds of content contractors provide to this ... Read more

New Research Highlights Gaps in Network Modernization Needed for the New IP

June 17, 2015

At the Federal Forum 2015, Brocade unveiled the results of a federal IT survey that revealed less than 15% of respondents feel their agency’s network infrastructure can fully support simple, scalable and agile solutions necessary to deliver digital services for government. All these traits are the hallmark of the New IP. Legacy infrastructures in use today were not designed to handle modern IT challenges. Federal agencies are operating on a network that was conceived 20 years ago, even as they strive to deliver digital services. Software-enabled, user-centric and based on open standards, the New IP evolves the network infrastructure to tap into ... Read more

Weekly News Kickoff: OPM’s ‘Cyber Pearl Harbor’ Might Affect Every Federal Employee

June 15, 2015

The news about OPM’s cybersecurity attack worsened when reports projected that the breach may impact every federal employee. Lawmakers are calling the hack OPM’s “Cyber Pearl Harbor,” and Senate Minority Leader Harry Reid said China is behind it. Hopefully in the coming week there will be some news for federal employees about how to fix this. Welcome to the weekly news kickoff. Enjoy these highlights. OPM’s ‘Cyber Pearl Harbor’ Might Affect Every Federal Employee One week after news broke that the Office of Personnel Management had suffered a massive, long-running breach, another raft of reports revealed the breach may have been far ... Read more

Top Innovator: Acquia Building 21st Century Platforms for Digital Government Strategies

June 12, 2015

Cloud, mobility, social and big data — all of these trends require that government look at different ways to build the network. A key to modernizing the network is using open source solutions. Acquia is a leader in providing open source government cloud services based on the Drupal content management system. The company is also active in the Open Government Initiative. Acquia chose to stand behind Drupal because it is a powerful open source tool for web development. By exploiting the connectivity of the web, Drupal is able to transform how public agencies deliver information and services to constituents and stakeholders. As ... Read more

Women in Technology Leaders to Discuss Resiliency

June 10, 2015

Technology leaders face many issues daily — how to motivate the workforce, win more contracts, form productive partnerships. They also must occasionally address how to use a devastating experience as positive movement forward and avoid a downward spiral. Professional women in particular often feel a compulsion to “have it all together,” and when it all falls apart, they must learn, as WIT suggests, “When the Door Closes … Open a Window.” On Thursday, June 18, Women in Technology will host an inspiring evening focused on a story of resilience and bouncing back from personal and professional crisis. Speaker Deb Alderson, president & CEO ... Read more

Weekly News Kickoff: From Malicious Outsiders to Insider Threats, Cybersecurity Dominates the News

June 8, 2015

Every federal news publication this week was buzzing with news of a massive breach of data with the government personnel office. Do you believe China-based hackers were behind the OPM breach? Are you potentially affected by it? Let’s see how this breach plays out over the next few weeks and what cybersecurity changes result. While this was happening, GAO was assessing DoD’s insider threat prevention measures – and finding them falling short. Cyber threats weren’t the only thing in the news this week. See how FedRAMP certification is helping small businesses, and explore the new beta of Welcome to ... Read more

IT Could Pose a Challenge in Proposed Data Rules

June 4, 2015

Could IT systems be the bottleneck preventing agencies from storing and protecting data? The National Archives and Records Administration (NARA) recently held an open meeting about the Controlled Unclassified Information (CUI) draft rule, and discussions pointed to an answer of yes. FedScoop covered the meeting in detail. FedScoop reports that National Archives Information Security Oversight Director John Fitzpatrick said some of the most difficult tasks facing agencies once the rule is final “relate to changing their IT systems.” In many cases, he said, agencies would be “moving at their own pace” to make updates. Under the rule agencies would be required to ... Read more


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