Blog - (Archived)

Winning Contractor: ManTech Wins $10.9M Contract to Provide IT Services for DoD’s Health Data Exchange Initiatives

April 16, 2015

The Department of Defense is working to consolidate its health community’s legacy data-sharing initiatives and expand the capabilities of existing Defense Medical Information Exchange (DMIX) systems. On March 20, 2015, the Department of the Interior awarded ManTech International Corporation a task order to provide IT services in support of the DoD DMIX Program Management Office. ManTech will provide software analysis, design, development, and testing and implementation to further this initiative. The program goal is to streamline existing capabilities into a single, reliable data-sharing mechanism, while reducing redundancy and continuing to support the secure exchange of standardized health data with all ... Read more

Where Are Leading CMOs Spending Marketing Budgets?

April 15, 2015

While federal marketers may have different priorities from their counterparts in the commercial sector, studying what the top companies are doing can help shape federal marketing strategies. Since 2008, the Duke University Fuqua School of Business, The American Marketing Association (AMA) and McKinsey & Company have joined to conduct The CMO Survey. The biannual survey is the longest-running survey dedicated to understanding the field of marketing. The most recent survey, released in February, revealed that top marketing executives are optimistic about the economy. However, they are not sure how increased investments in social media and marketing analytics will help them ... Read more

Weekly News Kickoff: Microsoft Turns 40

April 13, 2015

Happy 40th birthday Microsoft. Like many who have reached that milestone age, 40 years under the belt is a good time to reflect on successes and failures, and look toward a bright and happy future. And tune into Federal News Radio at 3:00 today as “Amtower Off Center” host Mark Amtower interviews Lisa Dezzutti and Monica Mayk of MarketConnections on the changing landscape of marketing to the government. Welcome to the weekly news kickoff. Enjoy these highlights. Microsoft Turns 40 Four decades and three CEOs later, Microsoft has evolved into an empire that continues to dominate personal computing around the world. There ... Read more

What Is the Most Influential Content for Federal Decision Makers?

April 9, 2015

Does it make sense to spend time and money developing traditional marketing collateral if your target market doesn’t think it is valuable? Of course not. Despite this common-sense conclusion, a recent poll shows that 68% of federal contractors say developing marketing collateral is a high priority, but only 37% of federal decision makers say that type of content influences their buying decisions. Market Connections and the Merritt Group released the results of the Federal Content Marketing Pulse Poll® last month. While this poll reveals that federal decision makers do want to receive content from contractors, they simply don’t want traditional marketing ... Read more

What Is Working In Government Marketing, Part 2

April 8, 2015

In February, Federal Marketing Insights posted the first of a four-part series focusing on government marketing trends. The discussion in that first post centered on data from the Market Connections 2014 Federal Media and Marketing Study, which tracks the media outlets where decision makers get their information. Federal Marketing Insights recently posted the second part of the series, in which Mark Amtower addresses the concept of thought leadership with panelists Ralph Renzi, director of federal sales for WTOP and Federal News Radio; Lisa Dezzutti, founder and CEO of Market Connections, and Rita Walston, senior director of client marketing at immixGroup. This informative ... Read more

Weekly News Kickoff: D.C.’s Top 50 Women in Tech 2015 and April Fools’ Hits DoD

April 6, 2015

Did anyone prank you this April Fools’ Day? Inventive pranks have become as much fun as Super Bowl ads, and everyone is a fair target. Read to find out what some imaginative minds say the Defense Department was up to last week. On a more serious note, FedScoop has named “D.C.’s Top 50 Women in Technology.” We join FedScoop in honoring these industry leaders. Welcome to the weekly news kickoff. Enjoy these highlights. D.C.’s Top 50 Women in Tech 2015 FedScoop has released “D.C.’s Top 50 Women in Technology.” The vibrant energy, determination and imagination of these 50 women are making a ... Read more

Q&A: Ralph Wade, Vice President, Booz Allen Hamilton, on the AFEI Industry Day: Envisioning the Future of Battlespace Awareness

April 2, 2015

In any industry, open dialogue and collaboration facilitate progress and innovation. Technology is changing every aspect of our personal and professional lives, making this kind of communication ever more critical. Because the Association for Enterprise Information (AFEI) understands this need, it sponsors Industry Days that provide open forums to facilitate this communication. On April 10, Booz Allen Hamilton is hosting the AFEI Industry Day for Battlespace Awareness, which is the ability to understand dispositions and intentions, as well as the characteristics and conditions, of the operational environment. Battlespace Awareness leverages intelligence, surveillance, reconnaissance, and meteorological and oceanographic information to create a ... Read more

Don’t Trust Your Gut: The Importance of Corporate Identity Research

April 1, 2015

Companies with an accurate view of themselves and their competitors are best positioned to succeed. The business world is riddled with companies that focused their human and financial resources on business development while relying on anecdotal, subjective or gut feelings about their standing in the market. The problem is, these gut feelings are often off base. In today’s crowded and highly competitive business environment, trusting your gut will no longer do. The companies that consistently win new contracts have systems in place to identify the key ways they can differentiate themselves from their competitors and understand how the market perceives them. The ... Read more

Weekly News Kickoff: What Are the Worst Data Compliance Flubs, House Intel Panel Approves Cyber Bill

March 30, 2015

Hillary Clinton isn’t the first person to commit a data compliance faux pas; in fact, it’s all too common. Information Week compiled a list of some of the worst (and/or most embarrassing) incidents, along with key takeaways to help prevent it from happening to you. Welcome to the weekly news kickoff. Enjoy these highlights. Clinton Email Fail: Worst Government Security Flubs Hillary Clinton isn’t even the only politician saddled with a data compliance faux pas when it comes to email — Paula Broadwell, David Petraeus, Jeb Bush and Sarah Palin have all been there. See a list of government security flubs compiled ... Read more

Event Recap: 2015 Federal Content Marketing Review

March 26, 2015

This article a reprint of the Federal Content Marketing Review Recap originally posted on the Merritt Group blog. On March 17, 2015, Market Connections, Inc. and Merritt Group hosted the 2015 Federal Content Marketing Review. The result was a program worthy of St. Patrick’s pot of gold, teasing content marketing treasures from start to finish. Market Connections President Lisa Dezzutti kicked off the program with the 2015 Federal Content Marketing PulsePoll™ results. This poll of federal decision-makers and BtoG marketers identified which types of content and channels inform and influence federal procurement decisions. Key research findings included: With drastic budget cuts hindering event attendance ... Read more


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