Blog - (Archived)

Q&A: Matt Donovan, Merritt Group VP, Government, on How to Create Content that Has Impact

March 11, 2015

A sure-fire way to get important information about products and services into buyer’s hands is an ongoing quest for federal marketers. What is the perfect thing? Is it a product sheet, a blog post, a webinar? The truth is, it’s not just about the channel. It’s about the right content delivered via the right channel. The question when marketing to the federal government is, what kind of content and what channels? Market Connections, in partnership with Merritt Group—an award-winning strategic communications firm specializing in public relations, marketing, digital and interactive and research and measurement—came together to find some answers. The 2015 ... Read more

Weekly News Kick Off: New Bill Proposes a Fix to End Government Shutdowns

March 9, 2015

Can you imagine if there were no more threats of government shutdowns? It could happen if the Shut Down the Shutdowns Act comes to fruition. But don’t get too excited yet—the legislation is still in development. Welcome to the weekly news kick off. Enjoy these highlights. New Bill Proposes a Fix to End Government Shutdowns Under legislation being developed by Rep. Alan Grayson, D-Fla., the federal government – and its employees – would no longer have to fear a possible government shutdown, Federal Times reports. The Shut Down the Shutdowns Act would automatically implement a continuing resolution for any program, project or ... Read more

What Types of Content do Federal Decision-Makers Want?

March 5, 2015

The federal marketing landscape is changing. The days when a sales slick was enough to peak a prospect’s interest in your products and services are long gone. And if your prospects even have the opportunity to attend events, they don’t want your handouts. So what do they want? To answer this question, Market Connections and Merritt Group polled federal decision-makers and B2G marketers in the 2015 Federal Content Marketing PulsePoll™. And the answer will likely surprise government contractors. When it comes to informing and educating during the buying process, federal decision-makers tell us they value three top types of content: webinars (68%) research reports ... Read more

Q&A: Jay Lee, President and CEO, Agile Defense, On the Importance of Customer Satisfaction Research

March 4, 2015

In 2012, Market Connections conducted a survey of government contractors to find out what drives their marketing efforts, including contract retention. We have found that the key takeaways are still relevant—perhaps even more so—in today’s federal market. The study found that relationships are paramount, and that efforts to foster customer relationships are well worth the investment. These efforts include conducting research to learn details of customer preferences, needs and requirements. And contractors that conduct customer satisfaction research reported higher win rates than contractors who do not invest in this type of research. Customer satisfaction research is a powerful tool. Agile Defense, ... Read more

Weekly News Kick Off: Want to Get Federal Buyers’ Attention? Mar. 17 Event Will Reveal How

March 2, 2015

Did you know almost 70 percent of federal decision makers attend vendor webinars to learn about new products and technologies? On March 17, find out which other types of content get their attention. And, for now, your Internet connection speeds will remain consistent, regardless of which service you have and the sites you’re trying to visit—the FCC voted to adopt the Net Neutrality rules. What do you think about this issue? Welcome to the FedPulse Weekly News Kickoff. Enjoy these highlights. Is Your Federal Content Marketing Effective? Did you know that almost 70 percent of government leaders participate in vendor webinars when ... Read more

Video: The Keys to Successful Federal Government Cloud Migrations

February 26, 2015

A recent cloud computing study shows more than half of Federal IT decision makers (53%) cite decreasing IT operating and infrastructure costs as the top drivers of cloud adoption, and nearly six in 10 respondents (59%) agree the migration to cloud-based services results in lower capital expenses compared to in-house deployment of infrastructure. The study from Market Connections, Inc., on behalf of General Dynamics Information Technology, also shows that managing cloud migrations is a challenge. This new video provides four keys to successful federal cloud migrations. “When considering a migration to cloud services, agencies need to examine overall impact on performance and ... Read more

Three Myths About Market Research

February 25, 2015

From gauging customer satisfaction to validating assumptions about market trends, market research provides B2B and B2G executives with the hard data needed to drive performance improvements. Yet, not every executive considers market research, in part due to some existing myths about what it is and what it can do for you. We have gathered the top three myths we encounter from talking to executives and conducting market research. Our hope is that as you solidify your marketing plans for this year, this will answer questions you have about whether market research is right for you. Myth #1. We’re doing well, so ... Read more

Weekly News Kick Off: Handheld Devices Improve Bio and Chemical Threat Detection

February 23, 2015

Smartphones are great for many things—finding directions to a new restaurant, checking email, and now detecting the threat of deadly chemical agents such as anthrax, sarin or mustard gas. This is great news for soldiers facing the real threat of contact with these chemicals while deployed. Welcome to the weekly news kick off. Enjoy these highlights. Handheld Devices Improve Bio and Chemical Threat Detection Army researchers are working to bring chemical and biological detection down to size, with small, 3D-printed devices that can quickly detect the presence of harmful agents and report those results up the chain of command, Defense Systems reports. ... Read more

Is Your Content Marketing Strategy In-Line with User Needs?

February 19, 2015

Providing educational, thought-provoking information to customers is a good way to position oneself as a thought leader and trusted resource, making quality content development a top action item for federal contractors. But are you producing the content your target audience wants to receive? To answer this question, Market Connections and Merritt Group polled federal decision makers and B2G marketers in the 2015 Federal Content Marketing PulsePoll™. The study shows more federal decision makers are turning to digital content to fill the knowledge gaps resulting from budget cuts and travel restrictions: digital content is providing much of the information and training they previously ... Read more

6 Ways Government Contractors Can Use Innovative Digital Marketing and PR Strategies to Win Business

February 18, 2015

Note: This article originally appeared on the Bluetext blog January 6, 2015. The FedPulse editorial team thought the topic was timely for the FedPulse audience, and Bluetext gave us permission to repost it. The article is by Bluetext partner Don Goldberg. When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local decision makers responsible for purchasing technology products and services – ranging from CIOs and CTOs to program managers, IT managers and procurement officers – represents a finite group that can ... Read more


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