Blog - (Archived)

Five Essential B2B Marketing Tactics for 2015

January 28, 2015

Note: This article originally appeared on the Bluetext blog January 9, 2015. The FedPulse editorial team thought the topic was timely for the FedPulse audience, and Bluetext gave us permission to repost it. The article is by Bluetext partner Rick Silipigni. As trends and technologies continue to accelerate at a pace faster than many marketers can match, the New Year is going to provide even more challenges for business-to-business marketers. With that in mind, here are what I believe are the top five most essential strategies you need to consider for 2015. Omni-Channel Marketing B2B marketers have been disproportionately focused on the shiny ... Read more

SolarWinds Survey Investigates Insider Threats to Federal Cybersecurity

January 27, 2015

“Pointing to hackers, terrorists or foreign governments as the top threats to our government’s security seems obvious. . . . But who could imagine that their own colleagues could accidentally cause security breaches with comparable impact to those executed with malicious intent?” —Chris LaPoint, Group Vice President of Product Management, SolarWinds In December, 2014, SolarWinds, in conjunction Market Connections, conducted its second annual blind survey of 200 IT and IT security decision makers in the federal government, military and intelligence communities in an effort to uncover their most critical IT security challenges and to determine how to make potential federal cybersecurity threats ... Read more

Weekly News Kick Off: Careless and Untrained Insiders Greatest Source of IT Security Threats

January 26, 2015

The news is full of stories about external cybersecurity threats and how to combat them—like NSA’s new report on how to proactively address the threats of malware. But a new survey indicates federal IT professionals consider careless and untrained insiders the greatest source of IT security threats. Do you agree? Welcome to the weekly news kick off. Enjoy these highlights. Careless and Untrained Insiders Greatest Source of IT Security Threats A new survey shows more than half (53%) of federal IT pros identify careless and untrained insiders as the greatest source of IT security threats at their agencies, up from 42% a ... Read more

Winning Contractor: Amazon Web Services is Helping Analyze Billions of Financial Market Events Daily

January 20, 2015

The Financial Industry Regulatory Authority (FINRA), one of the largest independent securities regulators in the U.S., is tasked by Congress with watching and regulating financial trading practices—billions of which take place every day. Market dynamics change rapidly, making it a challenge for FINRA to remain current. So the company moved its platform to Amazon Web Services (AWS) to analyze and store the approximately 30 billion market events every day. FINRA wanted a cloud services provider not only offered the right services, but could also meet the company’s security requirements. AWS meet all of the requirements. By using dynamic clusters (Hadoop, Hive, ... Read more

Weekly News Kick Off: Is the Greater Washington Economy Being Left Behind?

January 19, 2015

Welcome to the weekly news kick off. GMU economics Stephen Fuller says the national capital area’s economy is at risk of trailing other major metros if there isn’t more regional cooperation and diversification away from government-related business. Do you agree? Other news reports that Washington area companies are attracting more venture capital. Enjoy these highlights. Greater Washington’s Economy is “Being Left Behind” Stephen Fuller, head of George Mason University ‘s Center for Regional Analysis, says the greater Washington economy is at risk of trailing other major metro areas if there isn’t more regional cooperation and diversification away from government-related business. He said ... Read more

CBO Report Indicates Sequestration Won’t Be Required in FY 2015

January 15, 2015

The Congressional Budget Office’s “Final Sequestration Report for Fiscal Year 2015” says sequestration is not required for fiscal year 2015 because budget appropriations for defense and nondefense programs do not exceed caps on discretionary budget authority. CBO said that the enacted defense funding for fiscal 2015 is equal to the limit of $585.8 billion, while the nondefense budget of $513.8 billion is slightly below the cap of $514.1 billion. The report states that if Congress later adds appropriations that breach the budget caps before the end of the fiscal year, CBO will reduce its estimated limits on discretionary spending for fiscal 2016. Read the full report.   Read more

Three Key Steps to a Customer Loyalty Resolution in 2015

January 14, 2015

Although December and New Year’s resolutions may already seem far away, it’s still early in the year, and a good time to pause and assess 2015 goals. In a continually competitive business climate, resolving to build customer loyalty in 2015 is a sound strategy for ensuring recompete wins and building past performance that helps to win new business. In addition to providing exceptional service and being a trusted advisor to your clients, using a third party to conduct customer satisfaction research is an essential part of building customer trust and loyalty. A customer satisfaction research program helps you understand your strengths ... Read more

American Systems’ Peter Smith on his climb to CEO, employee ownership and the prospect of an IPO

January 13, 2015

Peter Smith joined the American Systems Corp. in 1980—after answering an ad for test engineers to support the Navy’s Trident ballistic missile submarine program. Thirty-five years later, he is leading the company into the future as CEO. Smith recently sat down with Jill Aitoro of Washington Business Journal to discuss the changes he has seen in three decades with the company, including his climb to CEO, employee ownership and the prospect of an IPO. Read the full article. Read more

Weekly News Kick Off: Global PaaS Market to Reach $8B by 2020

January 12, 2015

Welcome to the weekly news kick off. It seems like cybersecurity is dominating the news again this week, but we found a few other interesting items as well. The Platform as a Service market is poised to grow significantly and NVTC outlines policy initiatives that will bolster Virginia’s tech, science and energy sectors. Enjoy these highlights. Global Platform-as-a-Service Market to Reach $8B by 2020 A new report predicts the global platform-as-a-service (PaaS) market will grow to $7.98 billion by 2020. The figure represents a 25.7 percent compound annual growth rate, up from a market size of $1.60 billion in 2013, Research and ... Read more

Why Commission Market Research

January 8, 2015

Understanding what your customers want and how they perceive your business is important to growth, successful go-to market efforts and maintaining position in a competitive landscape. Market research is often the best way to get market-validated information to inform business strategies. With the ease of online research and proliferation of inexpensive online survey tools, many companies are now looking at performing their own market research in-house. Clients often ask us when it makes sense to commission research, rather than doing it on their own or using research from existing studies. We could write a book on the upside of commissioning market research, ... Read more

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