Blog - (Archived)

Winning Contractor: Agile Defense Awarded $26.2M DARPA IT Support Contract

March 19, 2015

Small, disadvantaged business Agile Defense is growing rapidly. And it’s doing this by building a reputation as a solid partner that helps agencies deliver innovative IT solutions. Every engagement begins with the company’s philosophy: “Listen. Think. Innovate.” Based on this reputation — and the ability to deliver results — the company recently won a $26.2 million task order to provide IT services and support to the Defense Advanced Research Projects Agency (DARPA). The cost-plus-award-fee task order has options for unclassified IT services and support for the DARPA Mission Services Office Information Technology Directorate. Under the contract, Agile Defense will provide office computing, ... Read more

Are You Using Infographics?

March 18, 2015

To convey your message quickly and concisely, try using infographics. Infographics are snapshots of important data put into a digestible, visual format. Some are simple — a quick pie chart with a valuable fact. Some are more complex. Florence Nightingale was the first person to use an infographic to influence a policy decision. Her graphic helped convince Queen Victoria to create the Royal Commission on the Health of the Army. Today companies use infographics to educate their customers about a range of important issues, from how productive the work force is to trends in technology. Read more to learn about why infographics are ... Read more

Weekly News Kick Off: Webinar: 2015 Government Cyber Challenge

March 16, 2015

What are the most critical IT security challenges facing the federal government, and how can agencies make these threats more visible? This Wednesday, attend a free webinar to find out. Welcome to the weekly news kick off. Enjoy these highlights. Webinar: 2015 Government Cyber Challenge – Solutions to Combat Insider Threats In December 2014, Market Connections and SolarWinds conducted the second annual survey of government, military and intelligence community IT and IT security professionals to uncover their most critical IT security challenges, and to determine how to make potential security threats visible so IT can confront them. On Wednesday, March 18 at ... Read more

Winning Contractor: Iron Mountain Helps Agencies Meet Regulatory Deadlines

March 12, 2015

Government Agencies are all grappling with ways to meet the required deadlines of the President’s Records Management Directive, and a few of the largest deadlines are looming – the management of email in electronic formats by the end of 2016 and the overhaul of the General Records Schedules by end of 2017. Federal agencies strive for better records and information management to not only handle records more effectively, but to protect, store, index, and deliver the right information to the right people at the right time. However, in a recent study among federal records professionals, 87% believe their retention schedules ... Read more

Q&A: Matt Donovan, Merritt Group VP, Government, on How to Create Content that Has Impact

March 11, 2015

A sure-fire way to get important information about products and services into buyer’s hands is an ongoing quest for federal marketers. What is the perfect thing? Is it a product sheet, a blog post, a webinar? The truth is, it’s not just about the channel. It’s about the right content delivered via the right channel. The question when marketing to the federal government is, what kind of content and what channels? Market Connections, in partnership with Merritt Group—an award-winning strategic communications firm specializing in public relations, marketing, digital and interactive and research and measurement—came together to find some answers. The 2015 ... Read more

Weekly News Kick Off: New Bill Proposes a Fix to End Government Shutdowns

March 9, 2015

Can you imagine if there were no more threats of government shutdowns? It could happen if the Shut Down the Shutdowns Act comes to fruition. But don’t get too excited yet—the legislation is still in development. Welcome to the weekly news kick off. Enjoy these highlights. New Bill Proposes a Fix to End Government Shutdowns Under legislation being developed by Rep. Alan Grayson, D-Fla., the federal government – and its employees – would no longer have to fear a possible government shutdown, Federal Times reports. The Shut Down the Shutdowns Act would automatically implement a continuing resolution for any program, project or ... Read more

What Types of Content do Federal Decision-Makers Want?

March 5, 2015

The federal marketing landscape is changing. The days when a sales slick was enough to peak a prospect’s interest in your products and services are long gone. And if your prospects even have the opportunity to attend events, they don’t want your handouts. So what do they want? To answer this question, Market Connections and Merritt Group polled federal decision-makers and B2G marketers in the 2015 Federal Content Marketing PulsePoll™. And the answer will likely surprise government contractors. When it comes to informing and educating during the buying process, federal decision-makers tell us they value three top types of content: webinars (68%) research reports ... Read more

Q&A: Jay Lee, President and CEO, Agile Defense, On the Importance of Customer Satisfaction Research

March 4, 2015

In 2012, Market Connections conducted a survey of government contractors to find out what drives their marketing efforts, including contract retention. We have found that the key takeaways are still relevant—perhaps even more so—in today’s federal market. The study found that relationships are paramount, and that efforts to foster customer relationships are well worth the investment. These efforts include conducting research to learn details of customer preferences, needs and requirements. And contractors that conduct customer satisfaction research reported higher win rates than contractors who do not invest in this type of research. Customer satisfaction research is a powerful tool. Agile Defense, ... Read more

Weekly News Kick Off: Want to Get Federal Buyers’ Attention? Mar. 17 Event Will Reveal How

March 2, 2015

Did you know almost 70 percent of federal decision makers attend vendor webinars to learn about new products and technologies? On March 17, find out which other types of content get their attention. And, for now, your Internet connection speeds will remain consistent, regardless of which service you have and the sites you’re trying to visit—the FCC voted to adopt the Net Neutrality rules. What do you think about this issue? Welcome to the FedPulse Weekly News Kickoff. Enjoy these highlights. Is Your Federal Content Marketing Effective? Did you know that almost 70 percent of government leaders participate in vendor webinars when ... Read more

Video: The Keys to Successful Federal Government Cloud Migrations

February 26, 2015

A recent cloud computing study shows more than half of Federal IT decision makers (53%) cite decreasing IT operating and infrastructure costs as the top drivers of cloud adoption, and nearly six in 10 respondents (59%) agree the migration to cloud-based services results in lower capital expenses compared to in-house deployment of infrastructure. The study from Market Connections, Inc., on behalf of General Dynamics Information Technology, also shows that managing cloud migrations is a challenge. This new video provides four keys to successful federal cloud migrations. “When considering a migration to cloud services, agencies need to examine overall impact on performance and ... Read more


© 2019 Market Connections, Inc.  All rights reserved. Privacy Policy

Mobile Menu