Blog - (Archived)

Contractors: How Do You Use Content Marketing?

December 11, 2014

In the digital marketing arena, content is king. There is no doubt or dispute about it. The dispute lies in how content informs decisions, builds relationships, and motivates customers to buy—especially when marketing to the federal government. How is your company using digital content marketing? Market Connections, Inc. is conducting a short poll to answer this question. The poll will look at government contractors’ use of digital content marketing. We are also asking at federal government employees how they use digital content to inform and educate decision making. Market Connections will share the results of this poll in early 2015, paying special attention ... Read more

Winning Contractor: KBR is Helping Keep Energy Clean

December 10, 2014

When people think of “clean” industries, energy production—especially oil—is not usually top of mind. The processes used to turn oil into usable fuel inherently leaves a large carbon footprint. Global engineering, construction and services company KBR is working to change that. The company, which supports the energy, hydrocarbons, chemicals, industrial, civil infrastructure, minerals, government services and commercial markets, prides itself on developing new technologies that reduce cost and environmental impact while improving efficiency and safety. KBR is working toward a future that preserves natural resources and promotes economic prosperity around the world. They recognize the need to be a steward of the ... Read more

How is the Federal Government Using Content Marketing?

December 9, 2014

In the digital marketing arena, digital content is king. There is no doubt or dispute about it. The dispute lies in how content informs decisions, builds relationships, and motivates customers to buy. Market Connections, Inc. is conducting a short poll to answer this question. The poll will look at federal government employees’ use of digital content to inform and educate decision making, as well as government contractors’ use of digital content marketing. Market Connections will share the results of this poll in early 2015, paying special attention to gaps between government and contractors’ use of content. Please share your perspective! The poll ... Read more

Weekly News Kick Off: Small Businesses Continue to Lead the Recovery, Obama Signs Modernized Federal Records Act

December 8, 2014

Welcome to the weekly news kick off. Small businesses continue to lead the economic recovery, with service companies in the lead. That’s great news this week as we head into the holiday season. Please take a few minutes to participate in a Market Connections poll—the results will be very interesting. Enjoy these highlights. How is the Federal Government Using Content Marketing? Market Connections, Inc. is conducting a short poll looking at federal government contractors’ use of digital content marketing and government employees’ use of digital content to inform and educate decision making. Market Connections will share the results of this poll in ... Read more

Winning Contractor: DigitalGlobe

December 4, 2014

Geospatial data helps governments be more efficient: It can help a thriving metropolis monitor growth and identify newly taxable land parcels; developing countries tackle sustainability issues as rural populations migrate to urban areas; and first responders in a disaster zone track unfolding events and deploy aid faster. The applications are endless. The more accurate the information, the bigger the impact on mission critical activities. DigitalGlobe is at the forefront of delivering geospatial data. As a provider of commercial high-resolution earth observation and advanced geospatial solutions, DigitalGlobe helps decision makers better understand our changing planet in order to save lives, resources and ... Read more

Q&A: Barbara Rudin, ICF Sr. VP of Health, Education and Social programs group leader, on Navigating the Changing Federal Marketplace

December 3, 2014

In October 2014, ICF International received something increasingly rare in the federal marketplace—a contract for a new government program. The contract with the U.S. Department of Health and Human Services, Administration for Children and Families, Children’s Bureau (CB) will establish the National Capacity Building Center for Public Child Welfare Agencies (the Center). The contract has a value of $78 million and a term of one base and four option years. The Center will provide nationally informed, expert consultation and deliver a comprehensive array of training and technical assistance services designed to build the capacities of these agencies in order to meet ... Read more

How Do You Stand Out In the B2G World?

December 2, 2014

In late November, hundreds of IT manufactures and solution providers came together in McLean, Virginia for immixGroup’s first annual Government IT Sales Summit. In the session, “Influencing the Conversation: Social Media & Content Marketing,” a panel of B2G marketing experts discussed how to stand out in the B2G world. Market Connections, Inc. marketing director and FedPulse executive editor Monica Mayk shared statistics on the public sector’s digital presence. According to Mayk, government agencies, traditionally seen to be behind the curve, are keeping up in the digital space. Eighty percent of government employees use a mobile device and the way public servants ... Read more

Weekly News Kick Off: Bid Protests are Up, CBO Issues Policy Recommendations to Lower Federal Deficit

December 1, 2014

Welcome to the weekly news kick off. We hope you had a wonderful Thanksgiving weekend! Enjoy these highlights from the news last week. GAO Says Bid Protests are Up 5% in Fiscal 2014 A General Accountability Office report indicates the number of disputed federal contract awards reached 2,561 in fiscal 2014, a 5 percent increase over the 2,429 recorded in the preceding year. GAO said contractors filed 2,445 bid protests, 50 cost-related claims and 66 petitions for reconsideration with the agency during the past fiscal year. CBO Issues Policy Recommendations to Lower Federal Deficit This week, the Congressional Budget Office suggested 79 measures the ... Read more

Even Thanksgiving Benefits from Market Research

November 26, 2014

Being market research people, we like to find the data on everything. You never know when you will uncover a nugget that helps inform an important decision—like should you cook the stuffing inside the turkey or on its own? We found these intriguing YouGov poll results while looking up the answer to the stuffing debate. The survey of 1,000 US adults was conducted November 18-19, 2013. Almost all (85%) of respondents planned on celebrating Thanksgiving. The most common times to sit down to the feast are between noon and 3 p.m. (35%) and between 3 p.m. and 6 p.m. (39%). About 5% ... Read more

Increase Business with Customer Satisfaction Research

November 25, 2014

In today’s tumultuous business climate, where budgets are tight and competition fierce, retaining business is a top priority for most companies. Yet companies acknowledge it’s hard to know exactly what customers think about the work they’re doing—customers are often reticent about having candid conversations with their vendors and partners. With this reticence in mind, many of our clients aren’t sure what to do. Customer and contract satisfaction research could be the answer to retaining and winning business because it helps you focus improvements on specific areas that will have the most measurable impact on customer loyalty, retention and growth. We believe the starting ... Read more

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