March 24, 2015
Last week, Market Connections and Merritt Group announced the findings of the 2015 Content Marketing PulsePoll™, which looked at how both contractors and the government use and consume all forms of marketing content. While there were some disparities in the perceived value of different types of content, 85% of government respondents and 81% of industry agreed that digital content is an effective way to keep government current on hot topics and trends.
Northrop Grumman can attest to the value of digital content. On Wednesday, March 25 at noon EST, the company is presenting “Women in Weather,” a digital conversation about the ... Read more
March 23, 2015
Atmospheric sciences are of interest to everyone—especially after the long, cold winter we’ve had in the D.C. area. Yet, only 14% of professionals in this field are women. On Wednesday, join a conversation with a panel of leading experts about the industry and how to engage more women in the field. Welcome to the weekly news kick off. Enjoy these highlights.
Event: Encouraging Women to Join the Atmospheric Sciences
According to the National Science Foundation, out of the 14,000 professionals employed in atmospheric sciences, only 2,000 are women. How can we change those numbers and encourage more women enter this profession? On ... Read more
March 19, 2015
Small, disadvantaged business Agile Defense is growing rapidly. And it’s doing this by building a reputation as a solid partner that helps agencies deliver innovative IT solutions. Every engagement begins with the company’s philosophy: “Listen. Think. Innovate.”
Based on this reputation — and the ability to deliver results — the company recently won a $26.2 million task order to provide IT services and support to the Defense Advanced Research Projects Agency (DARPA).
The cost-plus-award-fee task order has options for unclassified IT services and support for the DARPA Mission Services Office Information Technology Directorate. Under the contract, Agile Defense will provide office computing, ... Read more
March 18, 2015
To convey your message quickly and concisely, try using infographics.
Infographics are snapshots of important data put into a digestible, visual format. Some are simple — a quick pie chart with a valuable fact. Some are more complex.
Florence Nightingale was the first person to use an infographic to influence a policy decision. Her graphic helped convince Queen Victoria to create the Royal Commission on the Health of the Army. Today companies use infographics to educate their customers about a range of important issues, from how productive the work force is to trends in technology.
Read more to learn about why infographics are ... Read more
March 16, 2015
What are the most critical IT security challenges facing the federal government, and how can agencies make these threats more visible? This Wednesday, attend a free webinar to find out. Welcome to the weekly news kick off. Enjoy these highlights.
Webinar: 2015 Government Cyber Challenge – Solutions to Combat Insider Threats
In December 2014, Market Connections and SolarWinds conducted the second annual survey of government, military and intelligence community IT and IT security professionals to uncover their most critical IT security challenges, and to determine how to make potential security threats visible so IT can confront them. On Wednesday, March 18 at ... Read more
March 12, 2015
Government Agencies are all grappling with ways to meet the required deadlines of the President’s Records Management Directive, and a few of the largest deadlines are looming – the management of email in electronic formats by the end of 2016 and the overhaul of the General Records Schedules by end of 2017. Federal agencies strive for better records and information management to not only handle records more effectively, but to protect, store, index, and deliver the right information to the right people at the right time. However, in a recent study among federal records professionals, 87% believe their retention schedules ... Read more
March 11, 2015
A sure-fire way to get important information about products and services into buyer’s hands is an ongoing quest for federal marketers. What is the perfect thing? Is it a product sheet, a blog post, a webinar? The truth is, it’s not just about the channel. It’s about the right content delivered via the right channel. The question when marketing to the federal government is, what kind of content and what channels?
Market Connections, in partnership with Merritt Group—an award-winning strategic communications firm specializing in public relations, marketing, digital and interactive and research and measurement—came together to find some answers. The 2015 ... Read more
March 9, 2015
Can you imagine if there were no more threats of government shutdowns? It could happen if the Shut Down the Shutdowns Act comes to fruition. But don’t get too excited yet—the legislation is still in development. Welcome to the weekly news kick off. Enjoy these highlights.
New Bill Proposes a Fix to End Government Shutdowns
Under legislation being developed by Rep. Alan Grayson, D-Fla., the federal government – and its employees – would no longer have to fear a possible government shutdown, Federal Times reports. The Shut Down the Shutdowns Act would automatically implement a continuing resolution for any program, project or ... Read more
March 5, 2015
The federal marketing landscape is changing. The days when a sales slick was enough to peak a prospect’s interest in your products and services are long gone. And if your prospects even have the opportunity to attend events, they don’t want your handouts. So what do they want?
To answer this question, Market Connections and Merritt Group polled federal decision-makers and B2G marketers in the 2015 Federal Content Marketing PulsePoll™. And the answer will likely surprise government contractors.
When it comes to informing and educating during the buying process, federal decision-makers tell us they value three top types of content:
research reports ... Read more
March 4, 2015
In 2012, Market Connections conducted a survey of government contractors to find out what drives their marketing efforts, including contract retention. We have found that the key takeaways are still relevant—perhaps even more so—in today’s federal market. The study found that relationships are paramount, and that efforts to foster customer relationships are well worth the investment. These efforts include conducting research to learn details of customer preferences, needs and requirements. And contractors that conduct customer satisfaction research reported higher win rates than contractors who do not invest in this type of research.
Customer satisfaction research is a powerful tool. Agile Defense, ... Read more