Blog - (Archived)

WEBINAR: BEST PRACTICES: Attracting Federal Audiences to Your Live Events

November 16, 2017

Events are a key channel for lead generation among government contractors, yet many are struggling with attracting the right federal decision-makers to their events. Over the years, Market Connections has tracked the rise and fall of event attendance in larger federal studies, while hypothesizing reasons for any upward or downward trends. To better understand the “why,” we conducted a study to gauge factors and preferences that drive federal IT decision-makers to attend live events. PRESENTER: Aaron Heffron, Market Connections, Inc. – Executive Vice President Fill out the form to download the webinar. var ss_form = {'account': 'MzawMDE1BkIA', 'formID': 'Mzc3M09MsjDTNTcyMNM1SU5M0rVMAhKGBmkmZqYm5qYmFmkA'}; ... Read more

Key Takeaways from the 2017 FMMS Shape Marketers’ Media Plans

November 9, 2017

Last week, Market Connections revealed results from the 9th annual Federal Media and Marketing Study (FMMS) followed by a moderated panel of expert federal marketers. During this discussion, panelists noted key data points from this year’s study results they felt were particularly interesting as they plan their 2018 marketing strategies: In the DC market, federal decision-makers spend an average of 46-55 minutes commuting to and from work. This is a perfect opportunity to engage with your audience when they are most captive. Those who take private transportation listen to the radio: music (55%), news (46%) or talk radio (38%). Those who ... Read more

FMMS Founders Share Insights from 2017 Study

October 25, 2017

In preparation for the 2017 Federal Media and Marketing StudyTM (FMMS) results briefing, the Market Connections team has been studying the data. This year, the study asked some new questions as well as looking at the trends from data collected over the years. Study founders Lisa Dezzutti, president of Market Connections, Inc., and Sara Leiman, TMP Government’s VP Media Director, share some of their thoughts on this years’ study and how the data can help federal marketers in the current marketing climate. There are several new data points this year (such as years served and when respondents plan to retire, telework frequency ... Read more

2017 Greater Washington Government Contractor Awards Finalists Announced

October 11, 2017

Market Connections has the privilege of working with some of the brightest and most innovative minds in the federal contracting community. Our clients, partners and colleagues are regularly recognized as the best in the business and this year is no different. The Northern Virginia Chamber of Commerce (Northern Virginia Chamber) and the Professional Services Council (PSC) recently announced the finalists for the 2017 Greater Washington Government Contractor Awards™ and we’re pleased to see current and past clients among those being honored. Special congratulations to nominees Mantech, Siemans, and General Dynamics Information Technology (GDIT) including Dan Johnson, EVP, GDIT for his nomination ... Read more

Top Innovator: Northrop Grumman Announces Plans to Acquire Orbital ATK

October 4, 2017

Northrop Grumman is looking up, both figuratively and literally, in 2017 as they announced their plans to acquire rocket and satellite company Orbital ATK for $9.2 billion. Certainly Northrop Grumman looks forward to continued corporate growth, but Wes Bush, chairman, chief executive officer and president of Northrop Grumman also sees the value to the customer increasing with this merger, stating in the corporate announcement, “Through our combination, customers will benefit from expanded capabilities, accelerated innovation and greater competition in critical global security domains.” Through the years, Market Connections has supported Northrop Grumman’s efforts by helping the company stay abreast of the ... Read more

QA: Kim Hower, Nutanix Director, Public Sector Marketing on the Value of Thought Leadership Research

September 28, 2017

Technology companies selling to the public sector understand there are many differences between this market and the private sector. Savvy organizations commission primary thought leadership research to help them better understand their target audience by drilling down into the unique challenges and barriers they face, the goals they are trying to achieve, and how they define success. Armed with this information, they can better support their public sector customers with the right solutions and communicate to them more effectively. Over the last two years, Nutanix has commissioned two thought leadership research projects for this purpose. Kim Hower, Nutanix Director, Public Sector ... Read more

Study Shows “Fake News” Talk Impacts Perceptions of Media Credibility

September 26, 2017

Government decision-makers, especially those in Defense agencies, are questioning the credibility of media outlets due to the onslaught of “fake news,” according to the early results from the 2017 Federal Media and Marketing StudyTM. A peek at the early 2017 results shows that: Two-thirds of decisions makers said recent commentary about “fake news” has had at least some impact on their perceptions of news organizations’ credibility. Moderate to major impact was significantly stronger with respondents from defense agencies (53%) relative to civilian agency respondents (39%). If decision makers are feeling somewhat skeptical about content coming from media outlets, what do they trust? At the ... Read more

Where Are Your Federal Prospects Accessing News?

August 24, 2017

As we prepare for the annual Federal Media and Marketing Study, we wanted to share some highlights from last year, particularly around where decision-makers go to get their news. This is always of interest as marketing professionals decide where to allocate advertising budgets. The top print and online publications are: Print, Federal and Congressional publications read — Federal Times is the top at 46 percent Print, business and news publications read — USA Today is the top at 47 percent Online, top federally focused websites visited — GovExec.com is the top at 27 percent Online, other top websites visited — weather.com and cnn.com tie for ... Read more

3 Ways Research Gives You Impact with Government Buyers

August 24, 2017

There are two certainties in today’s government contracting arena: Uncertainty How contractors reach decision makers has fundamentally changed To address those two certainties, contractors need to truly differentiate themselves. Agencies don’t want general promises of innovation; they want to know specifically how you will help them and they want to see how you’ve done it before. Marketing and content strategies that demonstrate a deep understanding of the unique challenges clients face and expertise in addressing it build a trusted advisor relationship, and have an impact. That means the value of targeted and research-driven marketing communications has never been more vital for government contractors. From ensuring ... Read more

Top Innovator: Amazon Inspire Educational Site Opens to all Schools

August 24, 2017

After a year-long beta testing phase, Amazon Web Services (AWS) has officially launched Amazon Inspire, a database of educational and classroom resources to all schools (and teachers) — just in time for the new school year. Amazon Inspire is the latest in a suite of Amazon offerings for the education community. In this offering, teachers and schools can upload and access unlimited educational and classroom resources. The company’s ultimate goal is for every teacher in every subject to benefit from a collective experience and knowledge of their peers. Inspire is hosted on AWS, which is a platform more than 5,000 educational customers use for cloud ... Read more

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